According to TechSci Research report “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018”, the United States Augmented & Virtual Reality market is expected to grow at a CAGR of around 30%, in value terms, during 2013-18.

1. U n i te d S t a te s Au g m e n te d & Vi r t u a l Re a l i t y
M a r ke t Fo re c a s t & O p p o r t u n i t i e s , 2 0 1 8
Market . Intelligence . Experts

2. Industry Brief
Augmented Reality (AR) & Virtual Reality (VR) can be categorized into four broad categories: Head-Mounted Display
(HMD),
Head-Up
Display
(HUD),
Smart
Glasses
and
AR
Apps.
HUDs
were
initially
used
in
military
aircraft, however, their application area has expanded to commercial aviation as well. General Motors became the first
automotive company to introduce HUDs in its luxury cars. With the growing road safety concerns, HUDs are now being
increasingly deployed in passenger cars, especially in high-end passenger cars of General Motors, Audi, BMW, etc.
HMDs
are
being
used
in
military
applications
for
training
&
simulation.
With
the
recent
technological
advancements, HMDs are also witnessing growing adoption in consumer electronics segments such as gaming and
television. AR Apps for smartphones and tablet PCs were initially introduced in 2009 by ‘Yelp’ for locating hotel
chains, restaurants and food outlets. AR Apps are gaining momentum and the adoption level continues to witness
robust growth. Another booming segment in US AR space are AR smart glasses, which were introduced by Google in
2012 (beta version) for developers.
According to “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018”, the
United States Augmented & Virtual Reality market is expected to grow at a CAGR of around 30%, in value terms, during
2013-18. Increasing defense & IT hardware spending, growth in consumer electronics and passenger car segments are
the major factors that are spurring the Augmented & Virtual reality market in the US. In 2012, IT hardware spending in
the United States grew by more than 5%, whereas, the overall consumer electronics segment grew at 8%. Increasing
defense spending has also resulted in increasing sales for both AR HUDs and HMDs. In 2012, Delphi Automotive, Denso
Corp. and Johnson Controls were leading players in the US HUDs market, whereas, BAE Systems and Rockwell Collins
dominated the US HMDs market. Google, Vuzix, Ad-Dispatch and Layar led the pack in the AR smart glasses and apps
market. In 2012, the defense sector accounted for the largest market share of the US Augmented& Virtual Reality
market, and would continue to dominate the market over the next five years. Other key trends for this industry include
growth in Pico Projectors, laser diode technology for both HUDs and HMDs, VFD projection technology, growing gaming
consoles market and much more. “United States Augmented Reality & Virtual Reality Market Forecast &
Opportunities, 2018” discusses the following aspects:
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3. Industry Brief
United States Augmented & Virtual Reality Market Size, Share & Forecast
United States Augmented & Virtual Reality Market Share By Product and Region
Pricing & Application Industry Analysis
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
To gain an in-depth understanding of United States Augmented & Virtual Reality Market
To identify the on-going trends and anticipated growth in the next five years
To help industry consultants, Augmented & Virtual Reality manufacturers and align their market-centric strategies
To obtain research based business decisions and add weight to presentations and marketing materials
To avail 10% customization in the report without any extra charges and get the research data or trends added in
the report as per the buyer’s specific needs
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4. Ta b l e o f C o n t e n t
1.
Analyst View
2.
Global Augmented & Virtual Reality Market Outlook
3.
United States Augmented & Virtual Reality Market Outlook
3.1
Market Size & Forecast
3.1.1
3.1.2
3.2
By Value
By Volume
Market Share & Forecast
3.2.1
3.2.2
By Application
3.2.3
4.
By Product
By Region
United States Augmented & Virtual Reality Head-Mounted Display Market Outlook
4.1
Market Size & Forecast
4.1.1
4.1.2
4.2
By Value
By Volume
Market Share & Forecast
4.2.1
By Application
4.3
4.4
5.
Market Drivers & Restraints
Price Point Analysis
United States Augmented Reality Head-Up Display Market Outlook
5.1
Market Size & Forecast
5.1.1
5.1.2
5.2
By Value
By Volume
Market Share & Forecast
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5. Ta b l e o f C o n t e n t
5.2.1
By Application
5.2.2
By Company
5.2.3
By Component
5.3
5.4
6.
Market Drivers & Restraints
Price Point Analysis
United States Augmented Reality Smart Glasses Market Outlook
6.1
Market Size & Forecast
6.1.1
6.1.2
6.2
By Value
By Volume
Market Share & Forecast
6.2.1
By Applications
6.2.2
By Companies
6.3
6.4
7.
Market Drivers & Restraints
Price Point Analysis
United States Augmented Reality Apps Market Outlook
7.1
Market Size & Forecast
7.1.1
By Value
7.1.2
By Download
7.3
7.4
8.
Market Drivers & Restraints
Price Point Analysis
Augmented & Virtual Reality Market Trends & Developments
8.1
Growth Pico-Projectors Market
8.2
Emergence of Laser Diode in Augmented Reality Head-Up Display Market
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6. Ta b l e o f C o n t e n t
8.3
8.4
10.
Emerging Gaming Consoles Market
8.5
9.
VFD Projection Technology in Head-Up Display Market
Emerging Augmented Reality Companies
United States Economic Profile
Competitive Landscape
10.1
Company Profiles
10.1.1
Delphi Automotive LLP
10.1.2
Denso Corporation
10.1.3
Johnson Controls Inc.
10.1.4
Rockwell Collins, Inc.
10.1.5
BAE Systems Plc
10.1.6
Thales Group
10.1.7
Google Inc.
10.1.8
Vuzix Corporation
10.1.9
Ad-Dispatch Inc.
10.1.10
Layar B.V.
11.
Strategic Recommendation
12.
Research Methodology
13.
Disclaimer
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7. List of Figures
•Figure 1:
Evolution of Augmented & Virtual Reality Head-Mounted Display
•Figure 2:
Evolution of Augmented Reality Head-Up Displays
•Figure 3:
Evolution of Augmented Reality Apps
•Figure 4:
Global Mobile/Portable Printers Market Size, By Volume, 2013E – 2018F (million units)
•Figure 5:
United States Augmented & Virtual Reality Market Size, By Value, 2009 – 2018F (USD million)
•Figure 6:
United States Augmented & Virtual Reality Market Size, By Volume (Including App Downloads), 2009 –
2018F (million units)
•Figure 7:
United States Augmented & Virtual Reality Market Share, By Product, By Value, 2012
•Figure 8:
United States Augmented & Virtual Reality Market Share, By Product, By Value, 2018F
•Figure 9:
United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2012
•Figure 10:
United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2018F
•Figure 11:
United States Consumer Electronics Sector Market Size & Growth, By Value, 2012 – 2018F (USD
billion)
•Figure 12:
United States Aerospace Market Size, By Value, 2009 – 2018F (USD billion)
•Figure 13:
United States Passenger Car Market Size, By Volume, 2009 – 2018F (million units)
•Figure 14:
United States Augmented & Virtual Reality Market Share, By Region, By Value, 2012 & 2018F
•Figure 15:
Percentage Change in Real GDP Growth, By State, By Western Region, 2012
•Figure 16:
Percentage Change in Real GDP Growth, By State, By Southeast Region, 2012
•Figure 17:
Percentage Change in Real GDP Growth, By State, By Northeast Region, 2012
•Figure 18:
Percentage Change in Real GDP Growth, By State, By Midwest Region, 2012
•Figure 19:
United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Value, 2009 – 2018F
(USD million)
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8. List of Figures
•Figure 20:
United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Volume (Defense
Application), 2009 – 2018F (million units)
•Figure 21:
United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Volume (Consumer
Electronics & Other Applications), 2009 – 2018F (million units)
•Figure 22:
United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2012
•Figure 23:
United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2018F
•Figure 24:
United States 3D Television Market Size, By Volume, 2009 – 2018F (million units)
•Figure 25:
Devices Used by Mobile Gamers in United States, Market Size, By Volume, 2012 (million units)
•Figure 26:
United States Augmented & Virtual Reality Head-Mounted Display (Defense Application) Average
Selling Price, 2009-2018F (USD per unit)
•Figure 27:
United States Augmented & Virtual Reality Head-Mounted Display (Consumer Electronics & Other
Applications) Average Selling Price, 2009-2018F (USD per unit)
•Figure 28:
United States Augmented Reality Head-Up Display Market Size, By Value, 2009 – 2018F (USD million)
•Figure 29:
United States Augmented Reality Head-Up Display Market Size, By Value, 2009 – 2018F (million
units)
•Figure 30:
United States Augmented Reality Head-Up Display Market Share, By Applications, By Value, 2012
•Figure 31:
United States Augmented Reality Head-Up Display Market Share, By Applications, By Value, 2018F
•Figure 32:
United States Augmented Reality Head-Up Display Market Share, By Company, By Value, 2012
•Figure 33:
United States Augmented Reality Head-Up Display Market Share, By Company, By Value, 2018F
•Figure 34:
United States Augmented Reality Head-Up Display Market Share, By Components, By Value, 2012
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9. List of Figures
•Figure 35:
United States Augmented Reality Head-Up Display Market Share, By Components, By Value, 2018F
•Figure 36:
United States Augmented Reality Head-Up Display Average Selling Price, 2009-2018F (USD per unit)
•Figure 37:
United States Augmented Reality Smart Glasses Market Size, By Value, 2009 – 2018F (USD million)
•Figure 38:
United States Augmented Reality Smart Glasses Market Size, By Value, 2009 – 2018F (units)
•Figure 39:
United States Augmented Reality Smart Glasses Market Share, By Applications, By Value, 2013E
•Figure 40:
United States Augmented Reality Smart Glasses Market Share, By Applications, By Value, 2018F
•Figure 41:
United States Augmented Reality Smart Glasses Market Share, By Company, By Value, 2013E
•Figure 42:
United States Augmented Reality Smart Glasses Market Share, By Company, By Value, 2018F
•Figure 43:
United States Augmented Reality Smart Glasses Average Selling Price, 2009-2018F (USD per unit)
•Figure 44:
United States Augmented Reality Apps Market Size, By Value, 2009 – 2018F (USD million)
•Figure 45:
United States Augmented Reality Apps Market Size, By Downloads, 2009 – 2018F (million downloads)
•Figure 46:
United States Augmented Reality Smart Glasses Average Selling Price, 2009-2018F (USD per unit)
•Figure 47:
United states Pico Projector Market Size Forecast, By Value, 2012-2016F (USD million)
•Figure 48:
United States Laser Diode Market Size Forecast, By Value, 2012-2016F (USD billion)
•Figure 49:
United States Gaming Console Market Size, By Value, 2009 – 2018F (USD million)
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10. L i s t o f Ta b l e s
•Table 1:
Top Ten U.S. Aerospace Export Market, By Value, 2009 & 2010 (USD million)
•Table 2:
Top Ten U.S. Aerospace Export Market, By Value, 2011 & 2012 (USD million)
•Table 3:
Western Region (U.S), Information, Communication and Technology, By Spending, By Value, 2009
– 2011 (USD million)
•Table 4:
Western Region (U.S), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009
– 2011 (USD million)
•Table 5:
Southeast Region (U.S), Information, Communication and Technology, By Spending, By Value,
2009 – 2011 (USD million)
•Table 6:
Southeast Region (U.S), Computer & Electronic Product Manufacturing, By Spending, By Value,
2009 – 2011 (USD million)
•Table 7:
Northeast Region (U.S), Information, Communication and Technology, By Spending, By Value, 2009
– 2011 (USD million)
•Table 8:
Northeast Region (U.S), Computer & Electronic Product Manufacturing, By Spending, By Value,
2009 – 2011 (USD million)
•Table 9:
Midwest Region (U.S), Information, Communication and Technology, By Spending, By Value, 2009 –
2011 (USD million)
•Table 10:
Midwest Region (U.S), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009
– 2011 (USD million)
•Table 11.
United States Federal Military Spending, 2009 – 2011
•Table 12.
Total Registered Fire Departments in United States, By State (2012)
•Table 13.
United States Augmented Reality Smart Glasses Market Size, By Technology, 2013E – 2018F (USD
million)
•Table 14.
Top Augmented Reality Apps Prices, By Company, 2009-2018F (USD per unit)
•Table 15.
Delphi Automotive LLC Financial Revenues, USD billion, 2009-12
•Table 16.
Denso Corporation Financial Revenues, USD billion, 2009-12
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11. L i s t o f Ta b l e s
•Table 17.
Johnson Controls Inc. Financial Revenues, USD billion, 2009-12
•Table 18.
Rockwell Collins, Inc. Financial Revenues, USD billion, 2010-13
•Table 19.
BAE Systems Plc Financial Revenues, USD billion, 2009-12
•Table 20.
Thales Group Financial Revenues, USD billion, 2009-12
•Table 21.
Google Inc. Financial Revenues, USD billion, 2009-12
•Table 22:
Vuzix Corporation Financial Revenues, USD million, 2009-12
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12. Sample Data - Snapshot
Figure 2: United States Augmented & Virtual Reality Market Size, By Volume
Figure 3: United States Augmented & Virtual Reality Market Share, By
(Including App Downloads), 2009 – 2018F (million units)
Product, By Value, 2012 & 2018F
0.2
0.1
2009
2010
0.3
2011
0.4
2012
2.0
1.0
2013E
2014F
3.0
2015F
2016F
Figure 11: United States Augmented & Virtual Reality
Market Share, By Applications, By Value, 2012 &
6.0
5.0
4.0
2017F
2018F
HeadMounted
Display,
25%
HeadMounte
d
Display,
25%
AR
Smart
Glasses,
25%
Figure 7: United States Augmented & Virtual Reality
Market Share, By Region, By Value, 2012 & 2018F
2018F
Head-Up Display Market Share, By
Company, By Value, 2012 & 2018F
Johnso
n
Contro
ls, 25
%
Delphi
Autom
otive,
25%
Defen
se,
33%
Others
, 34%
Figure 8: United States Augmented & Virtual Reality Head-Mounted
Display Market Size, By Value, 2009 – 2018F (USD million)
Consu
mer
Electro
nics,
33%
AR
Smart
Glasses,
25%
Figure 17: United States Augmented Reality
Other
s, 34
%
Consu
mer
Electr
onics,
33%
AR
Apps,
25%
HeadUp
Display,
25%
AR
Apps,
25%
HeadUp
Display,
25%
Defens
e,
33%
100.00
2009
200.00
2010
300.00
2011
400.00
2012
500.00
600.00
700.00
800.00
1,000.00
900.00
2013E 2014F 2015F 2016F 2017F 2018F
Johns
on
Contr
ols, 2
5%
Delphi
Auto
motiv
e,
25%
Others
, 25%
Denso
Corp.,
25%
Other
s, 25
%
Denso
Corp.,
25%
12
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Forecast and Opportunities, 2018
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isc a Dir
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