Community is a 2-way conversation between you and your supporters Don’t just be self-promotional; find balance between promoting your work and highlighting community members, commenting/interacting with relevant news/events in the sector
Example: user complaining on Twitter about customer service. Our prompt response & resolution turned situation that looked bad for us into our favor
Video profiles Highlighted on Twitter, Facebook, uploaded to YouTube Mentioned in weekly newsletter
Events give something to talk about, contributing content and adding value Segway from events to promo for next day’s talk
Select frequency Monitor keywords: org name, personal name, CEO Document kudos, impact, note feedback, use as chance to jump in & comment on blogs
Megan starts here
Free, takes minutes to set up Single or up to 3-column viewing “newspaper” Add tabs to separate specific issues/programs, etc. Overview of conversations happening [demo a bit]
Demo adding RSS feeds to dashboard
Find key folks to follow Attract important followees Quality vs Quantity
Large, built-in audience Track conversation “Favorite”/Like relevant other orgs/communities Regular dynamic content, but don’t overwhelm w/ updates
Free insights let you look at interaction, not just # of fans/likers ID what content sparked interactions Weekly reports emailed to you Added Google Analytics integration lets you track brand mentions across Facebook, not just on your page