TechSoup Global CEO Rebecca Masisak at the Nonprofit Technology Conference 2014 "The Power of Technology: Big Ideas around Change" 3-13-14

1. Leading Change in
Nonprofit Technology
‘Big Ideas Session’ #14NTCChange
Nonprofit Technology Conference 2014
March 13, 2014
@rmasrmas @techsoup #techsouplounge

3. Current change initiative: TechSoup Global
Transform a relatively successful 27-year-old
nonprofit social enterprise into a trusted global
social sector resource platform!
home of
1999

4. TechSoup is….
• A place for nonprofits to
find the most affordable
technology
• A place to help
technology companies
administer their product
donations

5. Page 5
Forces of little importance
Known
Trends
High
Low
Low HighLevel of Uncertainty
Major Drivers Shaping the Future of TechSoup
Charitable
Law Data
Privacy
Import of
Collaboration
Consumer
Behavior
Technology
Funding &
Regulation
Business
Environment
Proliferation &
complexities of
choices
Millennials
working in sector
Affiliation
Search &
Recommendation
Social Media
Communications
Technologies
Net-
worked
DataConsumer
Cloud
Enterprise Cloud
Open Data/
Transparency
Increasing
Rivalry in
Supply
Chain
Global
Recession
Less demand for
PCs & desktop
apps
BYOD/
Mobile
Computing
Crowd-
sourcing
Level
of
Impact Beneficiary
Data/Impact
metrics/
Storifying
Subscription
& New Biz
Models
Proliferation of
apps and
devices
Visibility/
Transparency
Shift to
Consumer
Disinter-
mediation
Prolifer-
ation of
Players
High Importance/
High Uncertainty

6. Communications. Clarity.
Rallying Cry.

7. Analysis, Synthesis and Questions
• A collection of community assets:
– Reach to 488K individuals and 581K organizations
– 2700 offers from 100+ technology
donors/providers
– 28 languages in 80 countries
– In excess of $4B worth of technology
• A cooperative approach
– Network and partnerships
– Ecosystem
What pains and gains can we better support for
nonprofits? For donors? For other stakeholders?

8. TSG Strategy
• Take the capabilities we have –
– Relationships, network, data, reach, positioning,
validation process, knowledge, reputation --
• Use to offer new services/add value in new
ways.
• Monetize and diversify income to increase
sustainability and value.

9. TSG Vision
• By 2015, TechSoup Global will be able to reliably deliver through
cooperation a suite of multi-stakeholder services that together create
a platform and eco-system for a diverse set of resources and offers at
scale which significantly strengthen the nonprofit and philanthropic
sectors, individual nonprofits and/or civil society across 100 countries.
– Multiple stakeholders cooperating to strengthen the sector’s work.
– ‘NGO’ focused; highest value adding platform from an ‘NGO’
perspective for philanthropic resources related to capacity building
through ICT, human capital and third sector data.
– Innovative, on-demand, customizable capacity-building resources
– Leveraging the power of tech for good
– At scale, supported by vibrant eco-system
– Sustainable

10. What will be different from today as an
MSP?
• Grow offers
• Grow connections
• Diversify offers
• Diversify income
• Lower costs
• Create more value
• Open up our capabilities for many
others to create value

11. TSG as a better community platform in 18 months
Capabilities:
• Ability to add 100’s to 1000’s of offers. Rollout new products and programs in
3-4 weeks. Reduced cycle time of 75%.
• Validation services in 100 countries. Reduced costs to validate by 70%.
• Grew sustainability through adding new services and lowering costs for a net
improvement of $3M per year.
• Diversified offers. Partner to create “Human Capital”/services offers that
benefit more than 50% of our nonprofit customers.
• Partner to create 1-2 applications that run on our platform that create value
for the sector that are NOT TechSoup offers.
• Increased connections between stakeholders that create value in excess of
$1M for a stronger ecosystem.
• A scaled platform capable of doubling the economic value of the resources
created and shared within 3 years from 18 month milestone.
Requirements:
• Change our processes and technology.
• Diversify our donors.
• Engage our customers in discovery of value and service development.
• Develop abilities to experiment and learn.
Vivid Description of the Future:

12. Reposition
TSG as MSP
(Phase 1)
Redesign
User
Experience
& Messaging
Get CTP
Operational
Prepare
Stakeholders
Fund
Investment
Validate
New Value
Add/
Revenue
Categories
Increase
Value of
Data as an
Asset
TechSoup Global
Thematic Goal
Next 18 months
Defining Objectives

13. All Nonprofits are Tech Nonprofits.

14. Managing Technology is Managing Change.

15. Leadership can come from any place.

16. Everybody has a role in effective
use of technology

17. Don’t sell solution. Understand
the problem and alternatives.
Language matters.

18. No matter how ‘good’ you are, you
might fail at change. So learn
from it.

19. Think Lean/Lean Startup.
Minimum Viable Product. Test &
Learn.

20. References & Resources
• Patrick Lencioni: The Advantage. Silos, Politics and Turf Wars.
www.tablegroup.com/books/silos/
• The Lean Startup – Eric Ries. www.theleanstartup.com
• Lean Startup and Launchpad Central – Steve Blank.
http//steveblank.com https://www.launchpadcentral.com/
• Business Model Canvas – Alex Osterwalder.
www.strategyzer.com
• Continue the discussion and check these tools and so much
more out at the TechSoup Lounge – Johnson Room,
Mezzanine Level
@rmasrmas @techsoup #techsouplounge

21. Page 21
TSS-TechAdvisoryService
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer
Relationships
Channels
Customer Segments
Understand
-ing
problems
Understg cloud,
mobile, etc.
options & trad.
tech
Long term/
repeat
Board
Member
Volunteer
NTAP
Consultant
Helping
NGOs know
what's
available E.D.s
Technical
Decision
makers
Accd'tal
Techie/ one
level above
AT Tech
DMer
Operational
Staff
Program
Staff
Curation of
nonprofit
tech
How to access
technology -
where do I
find/acqu
this?
Choosing
Technology
Solving users
problems with
technology
Self-service
How to support
organization's
activities with
tech
How to
improve my
organization's
tech
website
mobile
Social
Trusted
Transparent
Value
Call Center
On Prem
Consulting
Partner
websites
Face to
face events
Social
Media
@Techsoup
@rmasrmas

22. All Nonprofits are Tech Nonprofits.
Transform. Inspire. Don’t Give Up!