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KW2
Keynote 
11/7/2012 12:45 PM 
 
 
 
 
 
 
 

"Adaptive Leadership:
Accelerating Enterprise Agility"
 
 
 

Presented by:
Jim Highsmith
ThoughtWorks, Inc.
 
 
 
 
 
 
 
 

Brought to you by: 
 

 
 
340 Corporate Way, Suite 300, Orange Park, FL 32073 
888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
Jim Highsmith
ThoughtWorks, Inc.
An executive consultant at ThoughtWorks, Inc., Jim Highsmith has more than thirty years of
experience as an IT manager, product manager, project manager, consultant, and software
developer. Jim is the author of Agile Project Management: Creating Innovative Products; the
Jolt Award winner Adaptive Software Development: A Collaborative Approach to Managing
Complex Systems; and Agile Software Development Ecosystems. He is a co-author of the Agile
Manifesto, a founding member of The Agile Alliance, co-author of the Declaration of
Interdependence for project leaders, and co-founder and first president of the Agile Project
Leadership Network. Jim has consulted with IT and product development organizations, and
software companies worldwide.
Adaptive Leadership: Accelerating
Enterprise Agility

Jim Highsmith
g
Executive Consultant

Don’t micro-manage

Buy pizza and
get out of the way

1
Goals of Adaptive Leaders
3

Envision a Responsive
Enterprise
Deliver a Continuous
Stream of Value
Create an Innovative
Culture

Why
Agile?
Do
Agile

Be
Agile

©2011 ThoughtWorks, Inc.

Agility is a Strategic Issue
4

“88% of executives cite organisational agility
as key to global success.”
“50% say that agility is not only important, but
a core differentiator.”
diff
ti t ”

Source: The Economist, Special Report on Agility, March 2009

2
Opportunity
exploit the change
…exploit the change

Danger
…survive the change
5

Are We at an Inflection Point?
“Every decade
Every decade 
or so since the 
beginning of 
the computer 
age there 
comes a 
platform 
change...”

• 2000 ‐ the Web
• 2012‐mobility (individuals), 
cloud (system) plus big 
data and social media

Source: “The Impact of Technology Mega‐Trends on Corporate IT 
and Business Models,” Tuck School of Business at Dartmouth.

3
Social Business is Big Business

Dell’s Social Media Command 
Center monitors Facebook, 
Twitter, and more in the 
blogosphere. In 13 languages, 
effectively in every country. 
“It’s really 24/7, and you can’t 
even take a tea break.”

Source: “The Impact of Technology 
Mega‐Trends on Corporate IT and 
Business Models,” Tuck School of 
Business at Dartmouth

Core Business Strategies
8

Responsiveness
©2011 ThoughtWorks, Inc.

Efficiency

4
Beyond
Budgeting

Next Gen
Management

Lean (lean
(
startup)

Business Responsiveness
10

5
Strategy & Continuous Delivery

Increas Commitment
sing

11

©2011 ThoughtWorks, Inc.

Increasing Benefit & Investment

The Evolution to Continuous Innovation
12

Continuous
Discovery

Continuous
Delivery

Continuous
C i
Development

©2011 ThoughtWorks, Inc.

6
Two Strategic Questions
13

In h
I what ways does our
d
business need to be
more responsive?

If we could deliver
solutions much faster
via continuous design &
delivery, how could we
take advantage of
that?
©2011 ThoughtWorks, Inc.

Levels of Agility/Delivery
14

©2011 ThoughtWorks, Inc.

7
Why Adaptive Leadership?

Better Performance

Engaging Work
Environment

Battle for the Future
Do Agile

Be Agile
Purpose

Customers

Enterprise
(Adaptive
Leadership)

Talent

Shareholders/
Financial
Markets

8
How Important is Health (Being)?
“Organizations that focused on performance AND
health simultaneously
were nearly twice as successful as those that focused
on health alone,
and nearly three times as successful as those that
focused on performance alone.”

Beyond Performance: How Great Organizations Build Ultimate
Competitive Advantage, Scott Keller & Colin Price (McKinsey
& Co.)

Extensive Beyond Performance Research
Surveys: 600,000 respondents, 500 companies
6,800 CEO s
6 800 CEO’s & senior executives
Reviews: 900 books & academic journals
Personal interviews: 30 CEO’s
Data from: >100 McKinsey clients

9
Agenda
20

Envision a Responsive
Enterprise
Deliver a Continuous
Stream of Value
Create an Innovative
Culture

Why
Agile?
Do
Agile

Be
Agile

Practices & Process

©2011 ThoughtWorks, Inc.

10
Managers & Key Links

Execution Levers

21

Continuous Innovation

11
Lean Start Up Principles

Entrepreneurs are
everywhere
Entrepreneurship is management
Validated Learning
Build Measure - L
B ild – M
Learn
Innovation Accounting

Execution Levers
24

Do Less

Quality

Capability

Speed to
Value

©2011 ThoughtWorks, Inc.

12
Continuous Delivery of Value
25

Feature
Backlog Items

Running
Tested Features

Value: High l features
V l Hi h value f
Cycle Time: Concept to cash
Throughput: Volume of features

©2011 ThoughtWorks, Inc.

Do your
systems look
like this?
Do you think it
impacts your
agility?

13
Quality Matters
27

Scientific Instrument Company, Canada
Average results from 6 before and 6 after Agile projects
beforeafter-Agile
Pre-Agile

Post-Agile

% Improvement

$2.8 M

$1.1M

61%

18 months

13.5 months

24%

2,270

381

83%

18

11

39%

Project Cost
Project Schedule
Cumulative Defects
Staffing

Source: Michael Mah, QSM Assosciates

Quality Issues (technical)
Code quality
Design quality
Automated testing
Technical debt reduction
Blah, blah, blah is what y
,
,
your business p
partners hear!

14
Historical Dilemma
29

Features

Quality

Business
Outcome

Technical
Outcome

What if?
30

Features
Business
Outcome

?
Business
Outcome

15
What if?
31

Cycle
Time

Features
Business
Outcome

Business
Outcome

The Consequences of Waterfall

Plan, Develop, Build, Test, Release
12+/- months
Hundreds of features
Serial Development

Maintain
Weeks
Few Features
Serial Development

Feedback from poor quality is long term
Consequences of low quality difficult to determine

16
Agile & Continuous Delivery
3-6 th
3 6 mths

3-6 th
3 6 mths

Milestone 1
R1

R2

R3

3-6 th
3 6 mths

Milestone 2
…

R1

R2

R3

Milestone 3
…

R1

R2

R3

…

Weekly Releases

Feedback immediate, a matter of weeks
Consequences of low quality
easier to determine.
Goal Not Features, but
Continuous Stream of Value!

Speed to Value
34

“To create a profile of dexterous
organizations, we grouped those
CEOs who recognized the value of
fast decisions, an iterative approach
to strategy, and the ability to execute
strategy
with speed.”

Source: IBM—Capitalizing on Complexity:
Insights from the Global Chief Executive Officer Study (2010)

17
Speed to Value: The Agile Triangle
Value
(Releasable P d )
(R l
bl Product)

Quality

Constraints

(Reliable, Adaptable Product)

(cost, schedule, scope)

35

Do Less (But Get More)
36

Do the
simplest thing
possible that
delights the
customer
©2011 ThoughtWorks, Inc.

18
Do Less: Eliminate Marginal Value
37

Always
7%

2% of code used as written
f d
d
itt

Often
13%

$35 Billion, DOD Software
Crosstalk Journal 2002
Never Used
45%

Sometimes
16%
Rarely Used
19%

< 5% of code used
Commercial Software
400 projects over 15 years IEEE
conference 2001

64% of code never or rarely used
Standish Group Study, 
reported by CEO Jim Johnson, 
XP2002

38

“Everyone tries to do too much: solve too many
problems, build products with too many features. We
say ‘no’ to almost everything. If you include every
decent idea that comes along, you’ll just wind up with a
half-assed version of your product. What you want to
do is build half a product that kicks ass.”
Quotes from the founders of 37signals in Practically
Radical by William Taylor, 2011)
©2011 ThoughtWorks, Inc.

19
Traditional Value Curve
39

Value Cost Ratio Curve (T raditional)

Vaule Captured vs Cost Expended
e

120
100

100
90

80

80
70

60

Value %

60

40

Cost %

50

50
40
30
20

20
10
5

0
1

5

5

2

5

3

4

5

6

25

20

15

10

7

8

9

10

Development Phases

©2011 ThoughtWorks, Inc.

Agile Value Curve
40

Strategies
Most valuable first

Value Cost Ratio Curve (Agile)

Evolve features

Vaule Captu
ured vs Cost Expended

120
100
85

80

80

75

60
40

70

Value %

60

55

Determine right cutoff

100

98
90

95

90

Cost %

50

40
30

20

20
15

10
5

0
1

2

3

4

5

6

7

8

9

10

Iteration

©2011 ThoughtWorks, Inc.

Where is the right cut-off point?

20
41

“ …innovation is not about
saying "yes" to everything. It's
about saying "no" to all but the
most crucial features.”
Steve Jobs, (former CEO Apple Computer Inc)

©2011 ThoughtWorks, Inc.

Build Capability
42

People

Technology

Process

Culture

©2011 ThoughtWorks, Inc.

21
The Possible—HP’s FutureSmart
Goal: Revamp HP LaserJet software
across product line
Common software
Adaptable
Applications
5% to 40% innovation
Cycle time from 2 months to 1 day
Reduced development costs by 40%
Enterprise Agile planning & prioritization
400 people, distributed
Complex and fast changing market
Source: Practical Large Scale Agile,
Gary Gruver, Mike Young, Pat Fulghum,
Addison Wesley mid-2012

3 years for transformation
Started with CI & CD!

Build a Responsive Software Delivery Engine
44

Value

WIP

Feature
Backlog Items

Technical
debt

Running
Tested Features

Do
Less

Quality

Measures:
M
Value
Cycle Time
Throughput

©2011 ThoughtWorks, Inc.

22
Software Delivery Evolution
45

12+ months

After 12+ months

Build

Maintain

Project

9-12+ mths

9-12+ mths

9-12+ Mths

Release 1

Release 2

Release 3

3-6 mths

3-6 mths

Product

Continuous
Delivery

Release 1
D1

D2

D3

Days to
Weeks

3-6 mths

Release 2
…

D1

D2

D3

Days to
Weeks

Release 3
…

D1

D2

D3

…

Days to
Weeks

©2011 ThoughtWorks, Inc.

23
Agenda
47

Envision a Responsive
Enterprise
Deliver a Continuous
Stream of Value
Create an Innovative
Culture

Why
Agile?
Do
Agile

Be
Agile

Values & Principles

©2011 ThoughtWorks, Inc.

Command-Control
Adaptive Leadership
©2011 ThoughtWorks, Inc.

48

24
Simple Rules — Dee Hock
49

“Simple, clear purpose and
principles give rise to complex,
complex
intelligent behavior.”
“Complex rules and regulations
give rise to simple, stupid
behavior.
behavior ”

©2011 ThoughtWorks, Inc.

50

25
Adaptive Leadership Mindset
51

Adapting

Exploring

Riding
Ridi
Paradox

Engaging

©2011 ThoughtWorks, Inc.

52

It is difficult to make predictions, especially
about the future.
Yogi Berra

©2011 ThoughtWorks, Inc.

26
Adapting
53

A traditional manager focuses on following the plan with
minimal changes, whereas an agile leader focuses on
adapting successfully to inevitable changes.
–Jim Highsmith

Predictable versus Adaptable
54

27
Four Tools for Adapting
55

OODA Loop (adapted from (Boyd, 1995)
Purpose Alignment Model
(Pixton, Nickolaisen, Little, & McDonald, 2009)

The Short Horizon Model

©2011 ThoughtWorks, Inc.

Exploring

The Satir Change Model (Weinberg & Smith, 2000)

Exploring

28
Engage/Inspire
57

Daniel Pink, Drive: The Surprising Truth about What Motivates Us
©2011 ThoughtWorks, Inc.

Engage—Facilitating

29
Create an Innovative Team Culture
Self organizing
Self-organizing

Autonomy

Delegation
Team
Engagement

Decision
Framing

Empowerment

Leadership
Peer-to-Peer

©2010 Jim Highsmith

59

Riding Paradox

Paradox
NOT =
Problem

30
Agile 101

61

Paradoxes for Adaptive Leaders
Yin

Yang

Control

Freedom

Accountability

Autonomy

Top-down Hierarchy

Self-organizing

Predictability

Adaptability

Managers and Edicts

Peers and Norms

Hierarchies
Hi
hi

Networks
N
k

Efficiency

Responsiveness

31
32
More Information
White paper: “Adaptive Leadership: Accelerating
Enterprise Agilit ” Jim Highsmith A ailable on
Agility,”
Highsmith, Available
www.thoughtWorks.com.
My blog: www.jimhighsmith.com.
Twitter: @jimhighsmith

©2011 ThoughtWorks, Inc.

33

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Adaptive Leadership: Accelerating Enterprise Agility

  • 1.           KW2 Keynote  11/7/2012 12:45 PM                "Adaptive Leadership: Accelerating Enterprise Agility"       Presented by: Jim Highsmith ThoughtWorks, Inc.                 Brought to you by:        340 Corporate Way, Suite 300, Orange Park, FL 32073  888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
  • 2. Jim Highsmith ThoughtWorks, Inc. An executive consultant at ThoughtWorks, Inc., Jim Highsmith has more than thirty years of experience as an IT manager, product manager, project manager, consultant, and software developer. Jim is the author of Agile Project Management: Creating Innovative Products; the Jolt Award winner Adaptive Software Development: A Collaborative Approach to Managing Complex Systems; and Agile Software Development Ecosystems. He is a co-author of the Agile Manifesto, a founding member of The Agile Alliance, co-author of the Declaration of Interdependence for project leaders, and co-founder and first president of the Agile Project Leadership Network. Jim has consulted with IT and product development organizations, and software companies worldwide.
  • 3. Adaptive Leadership: Accelerating Enterprise Agility Jim Highsmith g Executive Consultant Don’t micro-manage Buy pizza and get out of the way 1
  • 4. Goals of Adaptive Leaders 3 Envision a Responsive Enterprise Deliver a Continuous Stream of Value Create an Innovative Culture Why Agile? Do Agile Be Agile ©2011 ThoughtWorks, Inc. Agility is a Strategic Issue 4 “88% of executives cite organisational agility as key to global success.” “50% say that agility is not only important, but a core differentiator.” diff ti t ” Source: The Economist, Special Report on Agility, March 2009 2
  • 5. Opportunity exploit the change …exploit the change Danger …survive the change 5 Are We at an Inflection Point? “Every decade Every decade  or so since the  beginning of  the computer  age there  comes a  platform  change...” • 2000 ‐ the Web • 2012‐mobility (individuals),  cloud (system) plus big  data and social media Source: “The Impact of Technology Mega‐Trends on Corporate IT  and Business Models,” Tuck School of Business at Dartmouth. 3
  • 8. Strategy & Continuous Delivery Increas Commitment sing 11 ©2011 ThoughtWorks, Inc. Increasing Benefit & Investment The Evolution to Continuous Innovation 12 Continuous Discovery Continuous Delivery Continuous C i Development ©2011 ThoughtWorks, Inc. 6
  • 9. Two Strategic Questions 13 In h I what ways does our d business need to be more responsive? If we could deliver solutions much faster via continuous design & delivery, how could we take advantage of that? ©2011 ThoughtWorks, Inc. Levels of Agility/Delivery 14 ©2011 ThoughtWorks, Inc. 7
  • 10. Why Adaptive Leadership? Better Performance Engaging Work Environment Battle for the Future Do Agile Be Agile Purpose Customers Enterprise (Adaptive Leadership) Talent Shareholders/ Financial Markets 8
  • 11. How Important is Health (Being)? “Organizations that focused on performance AND health simultaneously were nearly twice as successful as those that focused on health alone, and nearly three times as successful as those that focused on performance alone.” Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage, Scott Keller & Colin Price (McKinsey & Co.) Extensive Beyond Performance Research Surveys: 600,000 respondents, 500 companies 6,800 CEO s 6 800 CEO’s & senior executives Reviews: 900 books & academic journals Personal interviews: 30 CEO’s Data from: >100 McKinsey clients 9
  • 12. Agenda 20 Envision a Responsive Enterprise Deliver a Continuous Stream of Value Create an Innovative Culture Why Agile? Do Agile Be Agile Practices & Process ©2011 ThoughtWorks, Inc. 10
  • 13. Managers & Key Links Execution Levers 21 Continuous Innovation 11
  • 14. Lean Start Up Principles Entrepreneurs are everywhere Entrepreneurship is management Validated Learning Build Measure - L B ild – M Learn Innovation Accounting Execution Levers 24 Do Less Quality Capability Speed to Value ©2011 ThoughtWorks, Inc. 12
  • 15. Continuous Delivery of Value 25 Feature Backlog Items Running Tested Features Value: High l features V l Hi h value f Cycle Time: Concept to cash Throughput: Volume of features ©2011 ThoughtWorks, Inc. Do your systems look like this? Do you think it impacts your agility? 13
  • 16. Quality Matters 27 Scientific Instrument Company, Canada Average results from 6 before and 6 after Agile projects beforeafter-Agile Pre-Agile Post-Agile % Improvement $2.8 M $1.1M 61% 18 months 13.5 months 24% 2,270 381 83% 18 11 39% Project Cost Project Schedule Cumulative Defects Staffing Source: Michael Mah, QSM Assosciates Quality Issues (technical) Code quality Design quality Automated testing Technical debt reduction Blah, blah, blah is what y , , your business p partners hear! 14
  • 18. What if? 31 Cycle Time Features Business Outcome Business Outcome The Consequences of Waterfall Plan, Develop, Build, Test, Release 12+/- months Hundreds of features Serial Development Maintain Weeks Few Features Serial Development Feedback from poor quality is long term Consequences of low quality difficult to determine 16
  • 19. Agile & Continuous Delivery 3-6 th 3 6 mths 3-6 th 3 6 mths Milestone 1 R1 R2 R3 3-6 th 3 6 mths Milestone 2 … R1 R2 R3 Milestone 3 … R1 R2 R3 … Weekly Releases Feedback immediate, a matter of weeks Consequences of low quality easier to determine. Goal Not Features, but Continuous Stream of Value! Speed to Value 34 “To create a profile of dexterous organizations, we grouped those CEOs who recognized the value of fast decisions, an iterative approach to strategy, and the ability to execute strategy with speed.” Source: IBM—Capitalizing on Complexity: Insights from the Global Chief Executive Officer Study (2010) 17
  • 20. Speed to Value: The Agile Triangle Value (Releasable P d ) (R l bl Product) Quality Constraints (Reliable, Adaptable Product) (cost, schedule, scope) 35 Do Less (But Get More) 36 Do the simplest thing possible that delights the customer ©2011 ThoughtWorks, Inc. 18
  • 21. Do Less: Eliminate Marginal Value 37 Always 7% 2% of code used as written f d d itt Often 13% $35 Billion, DOD Software Crosstalk Journal 2002 Never Used 45% Sometimes 16% Rarely Used 19% < 5% of code used Commercial Software 400 projects over 15 years IEEE conference 2001 64% of code never or rarely used Standish Group Study,  reported by CEO Jim Johnson,  XP2002 38 “Everyone tries to do too much: solve too many problems, build products with too many features. We say ‘no’ to almost everything. If you include every decent idea that comes along, you’ll just wind up with a half-assed version of your product. What you want to do is build half a product that kicks ass.” Quotes from the founders of 37signals in Practically Radical by William Taylor, 2011) ©2011 ThoughtWorks, Inc. 19
  • 22. Traditional Value Curve 39 Value Cost Ratio Curve (T raditional) Vaule Captured vs Cost Expended e 120 100 100 90 80 80 70 60 Value % 60 40 Cost % 50 50 40 30 20 20 10 5 0 1 5 5 2 5 3 4 5 6 25 20 15 10 7 8 9 10 Development Phases ©2011 ThoughtWorks, Inc. Agile Value Curve 40 Strategies Most valuable first Value Cost Ratio Curve (Agile) Evolve features Vaule Captu ured vs Cost Expended 120 100 85 80 80 75 60 40 70 Value % 60 55 Determine right cutoff 100 98 90 95 90 Cost % 50 40 30 20 20 15 10 5 0 1 2 3 4 5 6 7 8 9 10 Iteration ©2011 ThoughtWorks, Inc. Where is the right cut-off point? 20
  • 23. 41 “ …innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.” Steve Jobs, (former CEO Apple Computer Inc) ©2011 ThoughtWorks, Inc. Build Capability 42 People Technology Process Culture ©2011 ThoughtWorks, Inc. 21
  • 24. The Possible—HP’s FutureSmart Goal: Revamp HP LaserJet software across product line Common software Adaptable Applications 5% to 40% innovation Cycle time from 2 months to 1 day Reduced development costs by 40% Enterprise Agile planning & prioritization 400 people, distributed Complex and fast changing market Source: Practical Large Scale Agile, Gary Gruver, Mike Young, Pat Fulghum, Addison Wesley mid-2012 3 years for transformation Started with CI & CD! Build a Responsive Software Delivery Engine 44 Value WIP Feature Backlog Items Technical debt Running Tested Features Do Less Quality Measures: M Value Cycle Time Throughput ©2011 ThoughtWorks, Inc. 22
  • 25. Software Delivery Evolution 45 12+ months After 12+ months Build Maintain Project 9-12+ mths 9-12+ mths 9-12+ Mths Release 1 Release 2 Release 3 3-6 mths 3-6 mths Product Continuous Delivery Release 1 D1 D2 D3 Days to Weeks 3-6 mths Release 2 … D1 D2 D3 Days to Weeks Release 3 … D1 D2 D3 … Days to Weeks ©2011 ThoughtWorks, Inc. 23
  • 26. Agenda 47 Envision a Responsive Enterprise Deliver a Continuous Stream of Value Create an Innovative Culture Why Agile? Do Agile Be Agile Values & Principles ©2011 ThoughtWorks, Inc. Command-Control Adaptive Leadership ©2011 ThoughtWorks, Inc. 48 24
  • 27. Simple Rules — Dee Hock 49 “Simple, clear purpose and principles give rise to complex, complex intelligent behavior.” “Complex rules and regulations give rise to simple, stupid behavior. behavior ” ©2011 ThoughtWorks, Inc. 50 25
  • 28. Adaptive Leadership Mindset 51 Adapting Exploring Riding Ridi Paradox Engaging ©2011 ThoughtWorks, Inc. 52 It is difficult to make predictions, especially about the future. Yogi Berra ©2011 ThoughtWorks, Inc. 26
  • 29. Adapting 53 A traditional manager focuses on following the plan with minimal changes, whereas an agile leader focuses on adapting successfully to inevitable changes. –Jim Highsmith Predictable versus Adaptable 54 27
  • 30. Four Tools for Adapting 55 OODA Loop (adapted from (Boyd, 1995) Purpose Alignment Model (Pixton, Nickolaisen, Little, & McDonald, 2009) The Short Horizon Model ©2011 ThoughtWorks, Inc. Exploring The Satir Change Model (Weinberg & Smith, 2000) Exploring 28
  • 31. Engage/Inspire 57 Daniel Pink, Drive: The Surprising Truth about What Motivates Us ©2011 ThoughtWorks, Inc. Engage—Facilitating 29
  • 32. Create an Innovative Team Culture Self organizing Self-organizing Autonomy Delegation Team Engagement Decision Framing Empowerment Leadership Peer-to-Peer ©2010 Jim Highsmith 59 Riding Paradox Paradox NOT = Problem 30
  • 33. Agile 101 61 Paradoxes for Adaptive Leaders Yin Yang Control Freedom Accountability Autonomy Top-down Hierarchy Self-organizing Predictability Adaptability Managers and Edicts Peers and Norms Hierarchies Hi hi Networks N k Efficiency Responsiveness 31
  • 34. 32
  • 35. More Information White paper: “Adaptive Leadership: Accelerating Enterprise Agilit ” Jim Highsmith A ailable on Agility,” Highsmith, Available www.thoughtWorks.com. My blog: www.jimhighsmith.com. Twitter: @jimhighsmith ©2011 ThoughtWorks, Inc. 33