History repeats itself as people once again become addicted to process. Today’s difficult problems call for a renaissance of agility, drawing on past success as we invent the future. Real value lies in intentional and contextual selection of agile tools instead of the noise associated with calls to practice “pure agile.” It is time to replace process-based thinking with outcome-based thinking. It is time to stop talking about process adherence and start focusing on product delivery. David Hussman calls on us to heed the audacious Frank Zappa’s challenge to “Shut Up ‘n Play Yer Guitar.” David speaks to selecting tools that foster measurable outcomes like product sales or market change. Topics covered range from product thinking to regression deficit to building teams and connecting programs to portfolios. Warning: If you are looking for an agile love-in, steer clear of this session. If you are looking to be challenged, show up ready to play yer guitar (metaphorically speaking, of course).

1. AW2
Concurrent Session
11/13/2013 10:15 AM
"Shut Up ‘n Play Yer Guitar
Some More"
Presented by:
David Hussman
DevJam
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888 268 8770 904 278 0524 sqeinfo@sqe.com www.sqe.com

2. David Hussman
DevJam
Working with companies of all sizes worldwide, David Hussman teaches
and coaches the adoption of agile methods as powerful delivery tools.
Sometimes he pairs with developers and testers; other times he helps plan
and create product roadmaps. David often works with leadership groups to
pragmatically use agile methods to foster innovation and a competitive
business advantage. Prior to working as a full-time coach, he spent years
building software in the audio, biometrics, medical, financial, retail, and
education sectors. David now leads DevJam, a company composed of
agile collaborators. As mentors and practitioners, DevJam (devjam.com)
focuses on agility as a tool to help people and companies improve their
software production skills.

3. Shut Up and Play Yer Guitar
( some more )
David Hussman will be standing in for Frank Zappa
DevJam produces products and …
… helps others learn to do so also
We host a “maker space” @somakers
Design
Deliver
Learn
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4. We sponsor communities of learning
First Lego League: Kids making robots
We host jam sessions
We host jam sessions
We host jam sessions
They are loosely based on Fight Club
Frank hosted jam sessions!
Zappa was a maker (producer)
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5. Frank was A Mother (of Invention)
Frank was a rebel (with a cause)
Frank was a not afraid to offend
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6. Most Important, Frank Produced
player, composer, engineer, leader
Are you a producer?
How well do you find balance?
process (docs) vs experience (playing)
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7. What would Frank say about this doc?
What do you say about it?
How does your process help you produce
and learn about your product?
Producing over Production
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8. Does your process help you produce?
V= W
H
V= W
H
Dude’s Law: Value = Why / How
Outcome Based Selections
Does your process produce learning?
This is learning about progress
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9. This is learning about product
thinking in product
over
thinking about progress
When delivery is a constant,
discovery becomes the challenge
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10. Maps help surface “product arrogance”
Who needs what and why?
Maps contain journeys
Journeys improve planning
Where will you take your customers (users)?
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11. Journeys cut across specializations
Journeys help with scale
Produce more learning, not more process
Distributed journey discussions exist
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12. Distributed journeying tools exist
Here’s a real world example of
planning a journey
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17. This journey was produced in California
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18. This journey produced in Kiev
What journey can you take?
( how can you shut up and play )
How can you measurably improve?
Becoming antifragile by being a subtractionist
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19. What journey can we take?
We have XP, Scrum and Kanban
How can we subtract and improve?
NonBan
“the least amount of process with
the most real and measurable value”
nonban.org
Because process is only part of the meal
If you are still hungry, try out some DevJams
www.devjam.com / @davidhussman
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20. Shut Up and Play Your Guitar
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