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So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre

USI

Caroline Sturm

31 janvier 2014

Go!
Magic Formula
SO

Share Online

EXCITING Experiment Community

Individual Travel Images
New Generation

ME
USI

Money Entrepreneur
3 Social Platforms – 1 Network

FACEBOOK

TWITTER

USI

AIRBNB

2013
Internet users who use social networking tools
(in%)

USI

2013
Internet users who use social networking tools
(in%)

USI

2013
USI
Global Top 5 by Overnight Visitors Spend

(in%)

USI

Paris London Bangkok New York Singapore

December 2013
Estimated Market Share
MARKET SHARES
Airbnb

72.7%

official rooms

80.0%
94.4%

98.6%

97.7%

27.3%

5.6%

1.4%

2.3%

NEW YORK

USI

20.0%
PARIS

LONDON

BANGKOK

SINGAPORE

January 2014
Hamburg – Spatial distribution Airbnb

USI

August 2013
Hamburg – Spatial distribution Airbnb

USI

August 2013
Airbnb zones

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Airbnb

hotels

August 2013
Airbnb zones vs hotel zones

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Airbnb

hotels

August 2013
Touristic zones vs residential zones

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Airbnb

hotels

August 2013
Venice
15,78 km²
Airbnb apartments 2014 1.338
tourists per year 20 million
tourists per day 60.000
residents in 1950`s 175.000
residents in 2012 58.483
ratio of residents to tourists 1:1
surface

USI

Venice touristic zones = residential zones
Improvements for SO EXCITING ME

Legal Framework
Statistics
Security
Cooperation
Mutual Benefit
USI
Merci Beaucoup!

Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
caroline.sophie.sturm@usi.ch
www.ire.eco.usi.ch
www.otur.usi.ch

USI

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Caroline Sturm - Università della Svizzera Italiana - TechnoArk 2014

Notes de l'éditeur

  1. Its thehuge network of individual people. Shareeconomyismuch morewestside story than an eastside storySources: Airbnb.com; Facebook.com; http://irevolution.net/2013/06/09/mapping-global-twitter-heartbeat/
  2. Also all races, eduation
  3. Source:http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Global-Destination-Cities-2013-Report.pdf
  4. Hamburgis the city with the most bridges within the city limits in the world
  5. http://www.dw.de/tourism-overwhelms-vanishing-venice/a-16364608http://portal.unesco.org/culture/en/ev.php-URL_ID=3499&URL_DO=DO_TOPIC&URL_SECTION=201.html