1. Markus Tallgren
Adfore Technologies Ltd.
Hyperlocal and realtime information at your hand,
– it’s the best mobile marketing channel ever.
Download our App Tässä.fi
after this presentation:
AppStore AndroidMarket Ovi Store
...and also check out: beta.tassa.fi
12.1.2012
2. Problem We Solve
• Users want relevant information and
advertisements based on their needs
and location (context)
Adfore Technologies Ltd 12.1.2012
3. Typical Use Case
John is driving to Tampere after this Money Talks event.
• Check weather conditions
reserve more time, call wife
• Check for traffic jams
traffic jammed, go to grocery store
in Espoo, find one
• Find services along the route, check
opening hours and offers
Grocery stores
Service stations
Fast food
Try to do the same with
Google or iPhone app(s)!
Adfore Technologies Ltd 12.1.2012
4. Our Solution - On the Road
services, traffic information and road conditions along the route
–with one single search.
Adfore Technologies Ltd 12.1.2012
5. Customise your own neighbourhood
Your needs, your places – we keep you up to date.
Espoo
Adfore Technologies Ltd 12.1.2012
6. Competitive Advantage
• Context related searches (pat. pending)
• Real time information and advertising
• High user acceptance for marketing
• Automated B2B processes – cost efficiency and
excellent data quality
Adfore Technologies Ltd 12.1.2012
7. Markets
• Market validation in Finland with brand name Tässä.fi
• Market opportunity:
”
The mobile advertising market is
growing with 43% growth rate.
Adfore Technologies Ltd 12.1.2012
8. The Leading Context Aware Solution
Vision
• Adfore is the leading solution provider for local context aware
ubiquitous marketing channel
Mission
• We help companies to reach existing and potential customers
with new innovative context aware solution
• Our mission is to help the everyday life of people by providing
personal easy-to-use online services based on the needs of users
Adfore Technologies Ltd 12.1.2012
9. Context is King in Mobile Business
”
Context will be a defining principle
of mobile business for the next decade,
especially advertising and marketing.
– www.gartner.com
Adfore Technologies Ltd 12.1.2012