Presentation of Exaget at the MoneyTalks® Forum on the 11th of October, 2012.

1. . .
your listeners your ads connected

2. Brings
Targeted Advertising
to the World of
Audio Broadcasting

3. PROBLEM
Listeners want
less but more
meaningful ads
Broadcasters want
more revenue from ads
Advertisers want measurable
ROI on their spend

4. SOLUTION
User tailored
audio ads insertion
By
exaget
Service Platform
ADVERTISERS
PROVIDE ADS
u
tune
me
exaget SERVICE INSERTS
TAILORED ADS INTO EACH
STREAM
AUDIO BROADCAST THE RIGHT AD IS
STREAMS ITS PROGRAMS DELIVERED TO THE RIGHT
LISTENER

5. THE BENEFITS
Improved Listener
Satisfaction
Increased Value of Ad Spot.
New Advertisers (local players)
Timely Audience reach and impact measurement
New Broadcasters (Podcasters, niche radios)

6. THE OPPORTUNITY
33 Billion $
spend in audio advertisement
In UK in 2012 *
£15 **
x listener
£100
AVARAGE AD REVENUE
6-8x x listener
more revenue POTENTIAL AD REVENUE
INCREASE BY TARGETING
18% ***
ADULTS LISTENING
ONLY
RADIO ON MOBILE
with
7000 NEEDED 700K €
ACTIVE LISTENERS TO REACH 2013 TARGET REVENUE
20-25% * Magnaglobal 2011Adveritsing forecast
YOY GROWTH
** Radio Advertising Bureau (UK)
*** RAJAR Q2 2012 Figures

7. THE TEAM
• 20+ years of experience in Mobile • 15+ years in Mobile development
industry and project management.
• 10+ years of B2B Sales • R&D Manager for Nokia Store
• 5+ years in taking NOKIA services through successful launch.
to market • Project Management at Digia,
• 5+ years in marketing Nokia & Comptel
SHANKAR SAMI
MEEMBAT KIVISAARI
CEO CTO
• 14 years in Software
Development and User
Experience within NOKIA • Experienced IT Director / CTO
• Proven track record in UX • Successful background in large scale
Strategy, Interaction Design design, architecture and development in
and User Research companies such as DHL aviation.
• Both mobile and desktop • Experienced Entrepreneur
ANTONIO applications design. LIAM
GUADAGNO CARTON
LEAD DESIGNER LEAD ARCHITECT
• Senior IT and telecoms professional
having long experience from
software product business.
• 10 years in software R&D and
product management at NOKIA
• Consultant in Information security
HANNU
PANKAKOSKI
LEAD PROJECT MGR

8. TEAM ADVISORS
Valto Loikannen, Entrepreneur and Advisor
A serial entrepreneur, currently CEO, Grow VC and Advisor, Enterprise Helsinki
Ajith Menon, Producer, Arab Radio Network
10+ years in the Music/Radio industry. Worked in innovative satellite radio
network. Currently responsible for Indian programing in UAE’s leading
Radio network
Sebastian Mathewkutty, Co-Founder & CEO at Timbre Media
13 years of experience in Radio business development and management. Timbre Media
is India's first multi-platform and multi-genre radio company

9. THE COMPETITION
FIRST RADIO TARGET
SPOTIFY SALES SMAATO SPOT
LIMELIGHT
NETWORKS
PANDORA
Web Ad Tech /
Radio Sales
Broadcasters serving Platform
Agencies
platforms Providers
ABSOLUTE CARAT MADVERTISE ADSWIZZ
RADIO COMMISSION
JUNCTION

10. THE TIMELINES
Development of Client
Pilot Launch UK Market Global Market
and Backend
Friendly user trials New Broadcasters
….. – Oct 2012 Nov – Jan 2013 Feb – Apr 2013 Apr – ……