Gurux Presentation @ MoneyTalks Tampere February 10, 2011

1. From data
to Intelligence

2. Visio
• The collected information is not
utilized enough
data doesn’t seem to have a value €
value of data is increased when
refined to intelligence

4. Mission
• Joining data from several data sources
increases intelligence
• Electricity, Temperature
• Data Market, place to sell data
• Customers are interested in
intelligence, not devices!

5. Customers
• Companies that want to increase
the value of collected data
 Electricity and CleanTech
companies

6. Competition
• Custom made solutions
• Manufacturer’s solutions
When data has a value, it
will change the business logic.

7. Goals
• Offering data collection as Cloud
Service
• Get resellers world wide

8. Technical challenges
• Large amount of device
manufacturers.
Each manufacturer has own
data collection system.
There are common protocols,
but large amount of proprietary
protocols.

9. Business challenges
• Small company in a big world
• Marketing is expensive
• Credibility

10. Strategy
• Only one customer segment at the
begin
Electricity Meter manufacturers
• Cooperation with Resellers
is the key point
• Our own community grows global
awareness of us

11. Milestones
• Open Source September 2009
• Community December 2009
• Gurux Cloud Service February 2011
• Venture Capital in autumn 2011
Gurux First Open Cloud
was born Tekes project Source Service
1998 2001 2009 2011

12. Team
• Mikko Kurunsaari (CEO)
• Rami Nurmi (Senior Designer)
Worked together over ten years.
• Seeking for:
Sales persons
Strategic global marketing
knowledge

13. Business logic
Device amount: Price €/Month/Device
1-99 17,25
99-499 8,25
500-999 4,5
1 000-9999 2,5
10 000-99 999 1,00

14. Summary
• Combining data to intelligence
Enormous customer value
• Product is ready
• Market is HUGE!