Presentation by Kuznech at the MoneyTalks® Forum in Lappeenranta on the 14.06.2012

1. ALL
ATTENTION
TO EYES
DON’T
TRUST
BARE
WORDS
Trust visual search
MICHAEL
POGREBNYAK,
CEO

2. WHY
GO
VISUAL?
83% 40% 93%
36 NOW
3 tln
94% bln online
images
99,7%
of
them
UNSEARCHABLE

3. MARKET SHARE
50+ companies A lot of resources
for processing
Leaders: no = very low scalability
Approach: CBIR
High scalability
Reasonable tolerance to
false positive results

4. PROBLEM
There are
3 000 000 000 000
images online
Why can’t I still
find appropriate
pair of shoes?

5. OUR SOLUTION
finds similar images among
billions
VERY QUICKLY
and in a VERY COST
EFFECTIVE
way

6. OUR SOLUTION
Consumer
Product
Generic
Search
Engine
Vertical
Search
for
Designers
Consumers
Search
General
interest
image
search
Logos,
Image
stocks,
Icons
&
design
Shoes,
apparel,
backed
by
elements
accessories,
Image-­‐context
advertising
furniture,
home
appliances,
etc.
Product
Image
Image
Auto-­‐ Industry-­‐
Recommen-­‐
Businesses
Search
Monitoring
tagging
specific
dations
Life
Sciences,
Photo
sharing,
Geology,
Security,
Online
retail
Photo
sharing
Social
Media
social
media
etc.
Developers
Core
Technology

7. PRODUCT (1)
VISUAL PRODUCT SEARCH
Let consumers shop
for similar products
by image

8. TARGET E-COMMERCE SEGMENTS
Proven
market
potential
Toys
/
Kids
Watches
Bags
Shoes
Home
Appliance
Cloths
Sport
Goods
Textile
/
Rugs
Glasses
Furniture
Home
Decor
Tile
/
Floors
Unique
value
proposition

9. PRODUCT (2)
AUTO-TAGGING
Create automatic description
to make billions of images
searchable
(2)
architecture,
building,
canal,
city,
cityscape,
day,
europe,
gold,
light,
petersburg,
reflection,
river,
russia,
sky,
travel,
urban,
water

10. ROADMAP
NEWS
AGENCIES
SEARCH
PROVIDERS
PUBLISHERS
SOCIAL
NETWORKS
CORP
MARKETING
DEPARTMENTS
VISUAL
FIND
DATING
SITES
CONTENT
SIMILAR
MANAGEMENT
API
AUTO-­‐
VISUAL
RECOMMENDATION
TAGGING
ENGINE
MOBILE
APPS
DIGITAL
ASSET
MANAGEMENT
ONLINE
RETAILERS
PHOTO
STOCKS
COMPARISON
SHOPPING

11. PRIMARY IMAGE PARTNERS
SOCIAL
NETWORKS
20
200
300
5
5
2
PHOTO
SHARING
SITES
10
50
100+
Collectively
9
4
IMAGE
RETAILERS
*
)
Estimated
number
of
images
hosted,
bln

12. TEAM
Partner
and
investor
in
Russian
IT
20
years
in
IT,
companies
Qbix,
SSBS
including
Intelligent
security
Consulting,
Process
Systems
and
systems
and
gaming
Technologies,
and
Internet
Logistics
21
Ltd
Founder
of
Project
Jagged
EMBA
from
Stockholm
School
of
Alliance
Economics
MS
in
computer
engineering
MS
in
mathematical
methods
Michael Alexander
POGREBNYAK VALENCIA-CAMPO
CEO Chief Scientist
Ex
Siebel,
Adobe,
Microsoft
Technical
Team
(St.
Petersburg)
–
12
executive
Founder
Actis
(sold
to
Business
Team
(Moscow,
Boston)
–
3
Wunderman),
AdWatch
(sold
to
Isobar/Aegis),
Sputnik
Labs
(sold
20+
potential
customers/partners
confirmed
to
TechnoServ)
Angel
investor
and
advisor
In
8
Implementation
in
Azure
startups
Pavel
CHERKASHIN TEAM STATUS
VP Sales

13. YOU STILL HAVE
TIME TO INVEST
Legal
Status
Kuznech
Corp
–
Delaware
OOO
“Kuznech”
–
St.
Petersburg
3
patents
pending
in
US,
Looking
for
Round
A
3
applications
prepared
June
–
Aug
2012
in
Russia
(From
recognized
institutional
investor)
Financial
Status
$2-­‐3
mln
Business
angels:
$250k
Co-­‐investment
Skolkovo
R&D
payroll:
$750k
opportunities:
Skolkovo
(up
to
$5
mln
50/50)
Current
investors
(up
to
$1
mln)

14.
MICHAEL@KUZNECH.COM