This presentation was made at the Nasscom Tech Series Big Data event held in Chennai on 06-Feb-2013 and was made by Somjit Amrit, the Chief Business Officer for Technosoft Corporation In this presentation Somjit makes the case for why historically Business and IT haven't gone together hand in hand and goes on to state that Big Data could be what brings them together. He also emphasizes the importance of Big Data in addressing the fourth V namely Veracity (the others being Velocity, Volume and Variety).

1. Can Big Data Bring Business and IT together?
The Need, The Enablers & The Trends
Nasscom Tech Series on Big Data
February 06, 2013
Somjit Amrit
Chief Business Officer,
Technosoft Corporation
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2. Discussion Points
 Why Business and IT haven’t been together
thus far
 What has changed now
 What is important – ‘Big’ , ‘Data’ , both or
neither
 The glue that will hold them together –
Veracity of Data
 The Industry response to this disruption –
Telecom & Logistics
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3. Business & IT – Not Together Thus Far
Defined IT Projects based on Slower Pace of
Business Requirements Business
Unidirectional information flow from business Business did not depend on IT to take
( consumer ) decisions from BI reports.
to IT (producer). Fairly known data sources
IT as an acceleration agent No real-time decisions
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4. What is Important ?
Big
Data
Both
Neither
Data Science = Business Analysis with Statistical Inputs
4

5. Compulsion or Conviction ?
5

6. 6

7. Veracity makes “sense from sensors”
Generation of roaring streams
1
of “noisy” data
(sense from sensors, real v/s routine)
Identify typical and rare events
2
buried in noise
(noise filtering and outlier patterns)
Correlation or Causation / Deduction
3
or Induction?
(unidirectional or intertwined)
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8. Logistics Management – Case study of FedEx
9 million
220
690
90,000
12 million
2.2 billion
platform of sensors streams exabytes of
temperature, pressure, light, route data
in real time to servers for predictive
analytics
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Source: http://www.academia.edu/157157/Modeling_the_Logistics_of_FedEx_International_Express

9. Despatch-Delivery Management: Technosoft’s PoV
Logistics Components SenseAware Data Predictive Analytics Actionable Dashboard
Fleet Telemetry
9

10. Telecom Network Failure Management Case Study
24
hours
Unknown cause
downtime
20 million
Long-term govt
intervention
Software glitch
led to traffic surge
20 million
Predictive
Euros
analytics
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11. Telecom Network Health Management Framework
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Source: http://www.fiercewireless.com/europe/story/ft-orange-network-outage-could-cost-20m-repairs-and-customer-compensation/2012-07-11

12. About Technosoft
• Founded in 1996
• 1850 employees and privately held
• Worldwide headquarters in Southfield, Michigan
• Data Sciences practice (TIES or Technosoft Info Edge
Services) offers core BI/DW services as well as
Value services such as Big Data integration and
advanced predictive analytics
• Team of Data Scientists, Visualization Artists and
domain experts
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13. 13
Cartoon attributed to Rube Goldberg