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The ABC's of building your brand

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Techtao
Techtao

A presentation the covers the basic of Branding, with some tools and examples. Special emphasis on USP (unique selling proposition)

BusinessTechnologie
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The ABC’s of Branding Tom McMillian Techtao, LLC
This Morning’s Purpose ,[object Object],[object Object],[object Object],[object Object]
Branding is not ,[object Object],[object Object],[object Object],[object Object]
Good Branding is a Shortcut for… ,[object Object]
What is a brand? ,[object Object],[object Object]
Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object]
The way you keep the promise is Performance The way you express the promise is Personality Your Brand
Terms ,[object Object],[object Object],[object Object],[object Object]
Brand Essence (2006) ,[object Object]
Essence
Winning USP’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winning USP’s (continued) ,[object Object],[object Object],[object Object]
Branding
Brand Positioning Platform
“ Truth perceived is the only truth there is.” Tom Ireland
Advocacy Engine [integrated marketing] Educate Listen Provide value website.com (Database entry point) Awareness Thinker Preparation Trial Loyalty Advocacy Moderated Discussion Boards Thinker Preparing Trial Ongoing Relapse Social Media websites (e.g. Facebook fan page) Interactive Tools Advocacy Packaging Advertising Public Relations Social Media Professional Trade Packaging SEO - SEM
Marketing Guru ,[object Object]
Lessons from the ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The ABC’s of Branding ,[object Object],[object Object],[object Object]
How good a brand are you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tom McMillian ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The ABC's of building your brand

  • 1. The ABC’s of Branding Tom McMillian Techtao, LLC
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The way you keep the promise is Performance The way you express the promise is Personality Your Brand
  • 11.
  • 12.
  • 14.
  • 15.
  • 18. “ Truth perceived is the only truth there is.” Tom Ireland
  • 19. Advocacy Engine [integrated marketing] Educate Listen Provide value website.com (Database entry point) Awareness Thinker Preparation Trial Loyalty Advocacy Moderated Discussion Boards Thinker Preparing Trial Ongoing Relapse Social Media websites (e.g. Facebook fan page) Interactive Tools Advocacy Packaging Advertising Public Relations Social Media Professional Trade Packaging SEO - SEM
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.