1. Do you have what it takes to grow your business outside of Northern Ontario?
Global opportunities abound for innovative companies that have the tools and
know-how to effectively expand. Now there’s a program that’s been specifically
designed to help Northern Ontario companies such as yours to capture their
share of the worldwide market.
Do you know your company’s export
potential? Are you serious about
growing your export business?
Strategic ‘One-on-One’ Export Marketing Program
Fall 2016 Intakes
Exclusively for Northern Ontario-based companies,
we are pleased to announce a new intake of the highly successful, Strategic ‘One-on-One’ Export Marketing Program
(SEMP). As part of the Northern Ontario Exports Program, SEMP has been designed to assist companies take advantage
of global growth opportunities and to ‘kick open the doors’ to new markets for the innovative
products and services that Northern Ontario firms have to offer.
Working directly with an international export development advisor, this program includes up to six months of
customized ‘one-on-one’ consultation whereby you will develop a range of marketing tools and strategies that
will teach you and your team how to diversify your client base outside of Northern Ontario.
Led by Jon Baird, formerly Managing Director of the Canadian Association of Mining Equipment and Services for Export
(CAMESE); or Mel Sauve, President of Global Growth; this program begins with a customized, and confidential, two-day
workshop with your senior management team to:
Develop a corporate strategy that will serve to map your export development strategy
Select and effectively use the appropriate marketing tools for export
Develop and implement an international marketing plan
Northeastern and Northwestern Ontario

2. A
s a scientist and engineer, Jon Baird has
been involved in international marketing
and selling to the international mining
industry since his graduation in 1964. This
career has taken him to 71 countries in search
of mining business opportunities and taught
him several languages. For most of his 28 years
with Scintrex Limited, Jon developed that
company’s marketing and selling program that
made the company a first-choice in geophysical
exploration instrumentation around the world.
From 1993 – 2014, Jon was the Managing
Director of CAMESE, The Canadian Association
of Mining Equipment and Services for Export,
(CAMESE, www.camese.org) a trade association
existing to support Canadian firms marketing
to the world mining industry. Jon has worked
with more than 50 Northern Ontario firms
and recently completed another engagement
with 9 companies in New Brunswick who all
received training through the Strategic ‘One-
on-One’ Export Marketing Program.
About the Program Leaders
To further assist your organization in planning and selecting the right tools
towards developing and implementing your export marketing plan,
individuals in your firm responsible for marketing and sales will join their
counterparts from other companies for three, one-day marketing seminars.
Scheduled roughly three to four weeks apart, each seminar will help your
sales and marketing team develop the necessary competencies and
understanding of the critical tools needed to market and sell your products
and services internationally. The expertise and insights to be gained from
these seminars include:
• Advancing from a ‘sales’ to a ‘sales and marketing’ organization
• Creating your company’s unique brand signature
• Deploying customer relationship management (CRM) to automate
business, sales and marketing processes
• Selecting, motivating and managing foreign sales representatives
• Advertising and public relations for domestic and international markets
• Developing a web strategy for entering new markets and gaining
global recognition
• Investing in a corporate culture that ‘creates’ sales for your company
• Managing your international trade show presence for maximum results
• Securing your intellectual property protection
• Leveraging Export Development Canada (EDC) services as you expand
your international business
• Creating an effective marketing mix
• Conducting effective secondary market research – tips,
tools and resources
The Strategic ‘One-on-One’ Export Marketing Program has been
designed to fit the varied needs of companies looking to enhance their
export potential. One unique feature of this program is the ability to
focus your export strategy development on both international and
domestic markets outside of Ontario. So, whether you are looking to
enter new markets for the first time, enhance your existing international
presence by exploring new opportunities, revisit an existing export
marketing strategy or more, this program is designed to work with your
company’s senior team to create a plan of action for export growth.
Strategic ‘One-on-One’
Export Marketing Program
The strategic Export Marketing
Program provided Maestro Mine
Ventilation with confirmation on
many ideas and strategies but also
challenged our way of thinking on
others. Jon Baird was able to bring out
other possibilities given his extensive
experience in international mining
equipment trade. I would recommend
the program and Jon to any company
that is serious about exporting.
- Michael Gribbons,
Vice President, Marketing and Sales
Maestro Mine Ventilation
“
“

3. M
el Sauve is an engineer and MBA from
McGill University and has been in the
mining industry for over 20 years having
grown Wire Rope Industries, Exploranium
and Wabi Iron & Steel to record levels. He
is a strategic business development and
international business expert having expanded
companies into the USA and into over 50
countries in Europe, Asia and South America.
He currently has a successful consulting
practice, Global Growth, and specializes in
strategic business development, US and
International market expansion, competitive
positioning and sales development.
Here is an opportunity to tap Mel’s leadership
in helping companies access new markets
through the development of strategic export
marketing and sales planning and tools. Mel
has assisted more than 30 Northern Ontario
companies with their export development and
is a frequent speaker and workshop leader on
export growth including recent engagements
with the Canadian Manufacturers & Exporters
(CME) and Export Development Canada (EDC).
The Strategic ‘One-on-One’ Export Marketing Program is proudly funded by FedNor and the Northern Ontario Heritage Fund
Corporation, and is delivered by Ontario’s North Economic Development Corporation. As a funded program, the participation fee for
companies is only $3,000. Plus! Companies engaged in the SEMP Program will be eligible to apply for Export Marketing Assistance
(EMA) funding of up to $10,000.00 to assist with the implementation of your export sales and marketing initiatives.
Apply now for the next session
Given the unqualified success of the program to date, we are now accepting applications for the next program intake.
More than 75 leading Northern Ontario companies have already taken advantage of the program to strengthen their international
sales and global presence.
The Strategic Export Marketing
Program was a tremendous benefit
to our company. The ‘one-on-one’
sessions were extremly valuable
providing a helpful benchmark
analysis of our marketing strategy.
Mel Sauve was able to guide our group
in identifying current shortcomings
and developing a marketing strategy
which was in line with our company’s
growth plans.
- Stephane Audet,
Partner, Principal of Operations,
KBM Resources Group
“
“
• Abitibi Geophysics Inc.
• Activation
Laboratories Ltd.
• AirRider Hovercraft
• B&D Manufacturing
• BESTECH Engineering
• Blue Heron Solutions
for Environmental
Management
• Canadian Shield
Consultants
• Can-Blast Inc.
• Centric Mining Systems
• Clearlogic Consulting
Professionals
• Clickmox Solutions
• Clow Darling
• Conveyors Plus
• Digital Engineering
• Dingwells North
America
• Drillco Mining
• Drillers Edge
• DST Engineering Inc.
• EVR Products
• Fladgate Exploration
Consulting Corporation
• Grant Aggregate
• Hardrock Mining
Products Inc.
• High Grade Controls
Corporation
• HLS Hard-Line
Solutions
• Industrial
Fabrication Inc.
• iRing Inc.
• Jannatec Technologies
• K4 Integration
• KBM Resources Group
• KGS Group
• Kozar Engineering
• Lakehead Marine
and Industrial
• Main Filter
• Mansour Mining
Technologies
• Media
Environmental Inc.
• Mikro-Tek
• Miller Technology
• Milman Industries Inc.
• Mine Hoist
• Symboticware
Incorporated
• Synergy Controls
• TBT Engineering
Limited
• Temiskaming
Industrial Mining
Equipment Ltd.
• TesMan Inc.
• Testmark Laboratories
• Thunder Bay
Hydraulics
• TopROPS
• Venshore
Mechanical Ltd.
• Wabi Iron and Steel
• Walden Equipment
• WipWare Inc.
• Mobile Parts
• MPX Drilling Systems
• Nor-Arc
• Nordic Mine
Technology Inc.
• North Bay Machining
• Northern
Superior Homes
• Objectivity Inc.
• Payford Steel
• Pneuma-Tool
• Polymet Labs
• Porcupine Canvas
• Porcupine
Engineering Services
• Qwantech
• Rezplast
Manufacturing
• Riverview Industries
• Rock-Tech
• Rocvent
• Rudnicki Industrial
• Sling Choker
• Steelworks
• Sturda Inc.
• Sumac Geomatics Inc.
• SWM Contracting

4. If you do not have an export marketing strategy or would like to take your existing strategy to the next level, we encourage you to
submit your application and secure one of only ten available company spots for the upcoming Fall 2016 session.
Space is limited - register today !
Please note that this intake is limited to a maximum of ten companies. We are now accepting applications for the Fall 2016 intake
session. Company participation will be approximately September 2016 to March 2017 with some flexibility in scheduling (including
start and end dates) to meet individual company needs.
Diversify. Expand. Succeed.
For this or any other questions,
please contact:
Scott Rennie, Project Manager
P: (705) 674.4455 ext. 4403
E: scott.rennie@sudbury.ca
www.investnorthernontario.com
To find out more about Northern Ontario Exports
including both the SEMP and EMA programs, please visit
www.investnorthernontario.com and follow the
Northern Ontario Exports link on the home page.