Trends to ponder for 2016

1. 1
THE INTERNET OF THINGS (IOT) IS HERE. FROM SHOWERHEADS THAT TRACK
WATER USE, TOOTHBRUSHES THAT POST CAVITIES, TO FOOD ORDERING
REFRIGERATORS THE NETWORK OF PHYSICAL OBJECTS THAT ARE
EMBEDDED WITH SOFTWARE, SENSORS, AND NETWORK CONNECTIVITY IS
GROWING BY THE DAY.
(IoT)
Percentage of
things that could
be connected to
the Internet - that
currently are
0.06%

2. 2
VIDEO IS DRIVING THE AMOUNT OF DATA FLOWING THROUGH THE
INTERNET AND CAN NOW BE MEASURED IN ZETTABYTES (1 ZETTABYTE
= 8000000000000000 MEGABITS).
EVERY SECOND A MILLION MINUTES OF VIDEO IS SHARED. VIDEO ISN’T
JUST AN PART OF THE ONLINE EXPERIENCE; INCREASINGLY, VIDEO IS
THE INTERNET, WITH THE LIKES OF FACEBOOK GENERATING 8 BILLION
VIDEO VIEWS PER DAY!
ZETTABYTES OF VIDEO
According to Cisco by
2019 around 2 zettabytes
of video traffic.
Equivalent to about 500
billion DVDs
2ZETTABYTES

3. 3
3D PRINTING AT SCALE IS GOING COMMERCIAL. AT
20 FEET LONG, 8 FEET WIDE AND 6 FEET TALL THE
BAAM PRINTER IS LARGE ENOUGH TO PRINT ALMOST
AN ENTIRE STRATI CAR USING ABS PLASTIC INFUSED
WITH CHOPPED CARBON FIBER FOR STRENGTH.
3D PRINTING GOES XXXL
Percentage of the
Strati car that is
3d printed
75%

4. 4
THE 5 MOST FREQUENCY USED APPS ARE ALL MESSAGING APPS, AND THEY
ARE USED MORE THAN BOTH FACEBOOK OR INSTAGRAM AND THEY WILL BE
KEY IN HELPING YOU REACH A MUCH WIDER, AND MORE SHARPLY TARGETED
AUDIENCE.
QUASI SOCIAL NETWORKS
Number of
messages sent via
WhatsApp daily
30BILLION

5. 5
PRE-TAIL IS WHERE CONSUMERS PLACE ORDERS FOR PRODUCTS AND SERVICES
AT THE CONCEPT STAGE, AND IT’S GOING MAINSTREAM. AMAZON ANNOUNCING
AMAZON LAUNCHPAD A NEW STOREFRONT THAT AGGREGATES AND SELLS
PRODUCTS FROM STARTUPS AND SUCCESSFUL CROWDFUNDING PROJECTS TO
MILLIONS OF AMAZON CUSTOMERS AROUND THE GLOBE.
PRE-TAIL SCALES
The number of venture
capital firms, crowdfunding
platforms and startup
accelerators Amazon
worked with to curate the
storefront’s selection
25
PRE-TAIL eTAIL RETAIL
THEN THEN

6. 6
THE IDEA OF A BIG DISTRICTS LIKE SOHO OR CHELSEA HAVE LOST THEIR
DISTINCTION. EXISTING NEIGHBORHOODS ARE BEING SLICE INTO SMALLER
FRAGMENTS THAT ARE ZONES OF HIPNESS RANGE FROM A COUPLE OF BLOCKS
TO MAYBE ONLY A SINGLE BLOCK.
MICRONEIGHBORHOODS
The number of
years Bleecker
St took to evolve
(Soho took
fifteen)
3YEARS

7. 7
THE NEW RULES ARE SPEED, CONVENIENCE, AND PERSONALISATION.
FROM BANKING TO VIDEO PRODUCTION INDUSTRIES ARE BEING ‘UBERED’
AS CUSTOMER JOURNEYS BECOME CENTRAL TO BRAND EXPERIENCE.
‘UBERING’ OF THINGS
Value of
Lending Club
loans in 2015
$11.1BILLION

8. 8
STOP LIKING AND START BUYING. FACEBOOK, TWITTER PINTEREST, AND
INSTAGRAM ARE ALL ADDING BUY BUTTONS ALLOW PEOPLE TO PURCHASE
FROM WHEREVER THEY HAPPEN TO SPEND THEIR TIME.
PUSH, CLICK, PAY
Predicted value of
mobile payment
transactions in 2017
$721.4BILLION

9. 9
VIRTUAL REALITY IS ENTERING THE MAINSTREAM AND IS CHANGING
EVERYTHING. AGAIN. PROJECTED DISPLAYS ADD A MULTI-SENSORY,
INTERACTIVE ELEMENT THAT NOT ONLY CAPTURES ATTENTION BUT
CREATES MORE OPPORTUNITY FOR BRAND INTERACTION.
BETTER THAN LIFE
Facebook has
bet on a virtual-
reality headset
Oculus Rift
$2BILLION

10. 10
MICROPLASTICS ARE THE INVISIBLE NIGHTMARE. 8 MILLION TONNES OF
PLASTIC IS WASHED INTO THE OCEAN EVERY YEAR. MICRON-SCALE SYNTHETIC
FIBERS, MOSTLY POLYESTER, AND ACRYLIC, HAVE BEEN DISCOVERED IN
SEDIMENTS ALONG BEACHES THE WORLD OVER
INVISIBLE NIGHTMARE
Percent of water
samples from the
worlds oceans
that contain
microplastics
94%

11. 11
GOOGLE’S PAID SEARCH BUSINESS WAS BUILT ON A DESKTOP BROWSER
MODEL. THIS MODEL (THAT GENERATES CLOSE TO 90% OF THEIR REVENUES) IS
UNDER SIEGE AS MOBILE BECOMES THE WAY FOR PEOPLE CHOOSE TO ACCESS
THE INTERNET. PEOPLE DON’T SEARCH ON SMARTPHONES THE SAME WAY
THEY DO ON DESKTOPS; THEY TEND TO SEARCH FROM WITHIN AN APPS.
GOOGLE GURGLES
Percentage of time
spent on mobile
device that people
are using Apps
86%

12. 12
HUMANS ARE THE WEAKEST LINK IN YOUR COMPANY’S
SECURITY. AND HACKERS ARE NOW TAKING ADVANTAGE OF
VULNERABILITIES IN CONNECTED CONSUMER DEVICES.
#WEAKESTLINK
Amount spent
on information
security in 2015
$27.4BILLION

13. 13
HAVING A SOCIAL MISSION, DOING MORE GOOD, AND NOT JUST
“LESS BAD” IS NOW A CORE EXPECTATION AMONG CONSUMERS.
THIS IS WHY KERING GROUP HAS TURNED ITS ATTENTION TO
CLIMATE CHANGE WITH A FEATURE-LENGTH FILM CELEBRATING
THE LIFE AND WORK OF FRENCH GLACIOLOGIST CLAUDE LORIUS.
WHILE LEGO IS INVESTING $150 MILLION INTO RESEARCH ON
SUSTAINABLE MATERIALS.
LEAVE A LEGACY
Ikea’s Investment
into renewable
energy.
$1BILLION

14. 14
GRASS-FED HAS TRANSITIONED FROM MEAT TO MILK, EGGS, YOGURT, BUTTER, CHEESE, AND EVEN
PROTEIN POWDERS. GRASS-FED BEEF IS HIGHER IN ANTIOXIDANTS, OMEGA-3 FATTY ACIDS, AND
OTHER HEALTHY FATS WHEN COMPARED TO GRAIN-FED BEEF.
GRASS-FED EVERYTHING
Average amount
Grass fed beef
sales have grown
each year over
the past 10 years
25+%

15. 15
THE HONEST COMPANY IS A CONSUMER GOODS
COMPANY, CO-FOUNDED BY ACTRESS JESSICA
ALBA IN 2011. FOCUSED ON SUPPLYING NON-
TOXIC HOUSEHOLD PRODUCTS THAT TARGET
ETHICAL CONSUMERS THE COMPANY HAS
grown RAPIDLY IN 2015 IT GENERATED CLOSE
TO $250 MILLION IN REVENUES. IT HAS NOT
COME WITHOUT GROWING PAINS; RECENTLY
JESSICA HAS HAD TO PERSONALLY DEFEND HER
BRAND AGAINST CLAIMS OF DECEPTIVE AND
MISLEADING LABELS ON PRODUCTS.
HONE$TY
Valuation of The
Honest Company
in 2015.
$1.7BILLION

16. PERFECT MOMENTSTAILORED MOMENTS OF LUXURY & CAREFULLY
CURATED LIFESTYLES ARE IN. BE IT UBER BLACK
MOVING PEOPLE FROM A TO POINT B IN LUXURY
SEDANS, OR PRO-MILLENNIALS CREATING THE
PERFECT PEACE-OF-MIND ENVIRONMENTS
FOR THEIR OFFSPRING BASED AROUND FOOD,
CLOTHING OR LIVING SPACES. PERSONALIZATION
IS LEVERAGING BIG DATA TO TAYLOR HOW PEOPLE
LIVE , CONNECT AND CREATE ‘INSTAGRAMABLE’
WORD-OF-MOUSE MOMENTS.
16
Percent of US
fashion brands
that use Instagram
96%