OMG - Social Networking!! or Social Marketing with a Purpose

Social Marketing
With a Purpose
Ideas to Begin or Enhance Your Website,
Blog, FaceBook, LinkedIn and Beyond....

www.TekMiss.com

OMG

www.TekMiss.com
FaceBook.com/tekmiss • @tekmiss

How did this happen?

1971 - The first E-mail “QWERTYUIOP” is sent between 2
computers that were sitting NEXT TO EACH OTHER

www.TekMiss.com


1978 - BBS (Bulletin Board Systems) unleashed via dialup
(telephone) connection.

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1978 - The first copies of Web Browsers are distributed
through USENET an early online Bulletin Board, where
FLAME WARS and TROLLING are born. (bashing or insulting
interactions between emotional “trollers” on the internet)

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1994 - One of the web’s first Social Networking sites,
GEOCITIES is founded. Users can create their own websites!

A thing of beauty....
www.TekMiss.com


1995 - THEGLOBE.COM gave users the ability to
PERSONALIZE their online experiences by PUBLISHING
THEIR OWN CONTENT and INTERACTING with others with
similar interests.

1997 - AOL Instant Messenger is launched - POPULARIZING
INSTANT MESSAGING

www.TekMiss.com


1997 - SIXDEGREES.COM launches allowing PROFILE
CREATION and LISTING FRIENDS.

2000 - THE DOT COM bubble BURSTS

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2002 - FRIENDSTER is launched - REAL WORLD FRIENDS
- Grows to 3 MILLION users in 3 MONTHS.

2002 - LINKEDIN is launched - social networking for
PROFESSIONALS

2003 - MYSPACE is launched - CODED IN 10 DAYS.

www.TekMiss.com


2004 - FACEBOOK is launched. Originally to connect
COLLAGE STUDENTS at Harvard.

2005 - YOUTUBE.com launches allowing videos to be
UPLOADED BY INDIVIDUALS

2006 - TWITTER is launched

2008 - FACEBOOK becomes the LEADING SOCIAL
NETWORKING site

www.TekMiss.com

WHAT NOW?

The home video: “Charlie Bit My Finger” has been viewed
OVER 300 MILLION TIMES.

www.TekMiss.com

2010 - 2011... In one year...

LinkedIn - grew from 50 million to over 100 Million users

Twitter - went from 75 million to 175 million user accounts

FaceBook - last year had 350 million, now over 650 million

Twitter went from 27 million tweets a day to 95 million a day
OR 1.3 MILLION an HOUR to 4 MILLION an HOUR

More mind blowing facts at:
http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later

www.TekMiss.com
Published in March of 2011

And once again -- OMG!

www.TekMiss.com

The BIG 3
LINKEDIN
Primarily Business Focused

Most users have at LEAST a college degree - and an
ASTOUNDING 33% have a GRADUATE degree

#1 Social Media Platform for SALES professionals,
ENTREPRENEURS, EXECUTIVES and BUSINESS
OWNERS.

Generally, OLDER, more EDUCATED and AFFLUENT
www.TekMiss.com

The BIG 3
FACEBOOK
Widest range of all ages and demographics

30% of the entire user base is over the age of 35

55 and older users grew 927% in 2009

Only 3.4% claim a college education in 2011 (3.4 % of 300
million is 10.2 MILLION)

www.TekMiss.com
FaceBook.com/tekmiss • @tekmiss How to Target Affluent FaceBook Users

The BIG 3
TWITTER
63% are LESS than 35 YEARS old

58% of Twitter users have a total INCOME
of at least 60K

37% of active users, USE THEIR PHONE to tweet

Friday at 4 p.m. ET: The most retweetable day/time of the
week. (via Dan Zarella and HubSpot)

Teenagers (on average) DO NOT TWEET
www.TekMiss.com
Who Uses Twitter?

The Big Kahuna
BLOGGING
Blogging is the MOST effective SOCIAL MEDIA tool

Blogging gives credibility and LIFE to your company

Blogging increases traffic to your site

Google LOVES Blogs (you WILL get listed if you USE it)

People LOVE Blogs (they get to know WHO YOU ARE)

LINK ALL of your SOCIAL MARKETING toWEBSITE /
BLOG www.TekMiss.com

The Big Kahuna
BLOGGING
If you DON’T HAVE A WEBSITE, at LEAST have a BLOG

If you DO HAVE A WEBSITE, include a BLOG

It can be an OUTSIDE Blog like WordPress, or Blogger

If you’re developing a site, INCLUDE a BLOG IN THE
SITE

And... connect ALL SOCIAL NETWORKING to your Blog /
WEBSITE
www.TekMiss.com

Tips and Tricks - FACEBOOK
Make Friends with EVERYONE you KNOW (and Trust)

Create an ACCOUNT

Create your PROFILE to reflect yourself PERSONALLY and
PROFESSIONALLY

Use a PROFESSIONAL picture of YOURSELF!

Only UPLOAD pictures you are OK with CLIENTS and
PROSPECTS viewing

Create a PAGE for your BUSINESS

www.TekMiss.com

Make Friends with EVERYONE you KNOW (and Trust)

Add work friends

Add your personal friends

Add your family

Add friends of friends (acquaintances)

Don’t add young folks who swear (or old folks...)

Don’t add people who discuss RELIGION or POLITICS, unless
you want it to be PART of your PERSONAL BRAND
www.TekMiss.com

Who is Your TRIBE?

WHERE do they HANG OUT (ONline and OFF line)?

PERSONAL - Starbucks, Country Clubs, Symphony, Whole
Foods, NASCAR or Monster Truck Rally?

PROFESSIONAL - Rotary, TechColumbus, Networking
Groups

www.TekMiss.com

Who is Your TRIBE?
KNOW your AUDIENCES

WHAT do they DO (corporate or entrepreneur)?

WHY do they WANT to FIND YOU (your BUSINESS?)

How OLD are they?

Where do they LIVE (city, suburbs, rural)?

Do they HAVE CHILDREN?

What ages, COLLEGE BOUND, GRADE SCHOOL?
www.TekMiss.com

PROTECT your PERSONAL BRAND

LIKE the PAGES (organizations, bands, businesses, interests)

LIKE pages with content that you are COMFORTABLE with
the WORLD knowing you LIKE (DON’T PRETEND) to
LIKE something you DON’T LIKE!

Do NOT LIKE pages that “seem” FUNNY such as:
Reading Someone’s Status Update and Thinking Oh, Shut the <expletive>
Up! (1,343,430 people on Facebook Like this)

I Am Going to Sit Back and Laugh When Karma Punches You in the Face
(1,125,074 people Like this)

www.TekMiss.com

Find your Tribe and “Like them”
SEARCH for the ORGANIZATIONS and LIKE THEM

www.TekMiss.com

Find your Tribe (Pages) and “Like them”

www.TekMiss.com

COMMENT on the pages you Like!

I Commented on this page

A potential 20K or more can read it!

www.TekMiss.com

Go to other Experts Online

The Social Path: http://www.thesocialpath.com/

Mari Smith: http://www.marismith.com/

Social Media Examiner: http://www.socialmediaexaminer.com

Mashable: http://mashable.com/social-media/

www.TekMiss.com

Tips and Tricks - TWITTER
To Tweet or Not to Tweet?
Quick Human Answers- Ask folks on your friend’s list which digital camera to buy for under $300 US, and you’ll get
back a stream of responses.

Conference / News Briefings- The last several major tech events were covered by Twitter. I heard about the Apple
iPhone faster through Twitter than I would via blog surfing. Similarly, I’ve watched people in San Francisco report
earthquakes that took news sources hours to confirm.

Friendsourcing- Last Tuesday, I asked about a web designer for a project. I got back 14 emails in 10 minutes from
different sources on Twitter. It’s a great place to find folks to help with things. We once helped a friend out of a bind
when he got stuck at an airport, strictly by Twitter.

Micro-Attention-Sharing- Lots of us use Twitter to direct folks to blog posts we’ve written, news we find needs
sharing, or entertaining things we’ve found on the web (Twitter has a built in function to use tinyurl.com to shrink
URLs to keep it under 140 characters). It’s *like* using del.icio.us to share, but it’s instant, and you wouldn’t drop 100
links on someone in Twitter in a given day.

Direct People to Good Causes- I’ve seen plenty of posts of someone doing a walk for hunger or a collection for
diabetes. Twitter allows people to use their friend lists to propagate that information faster, and try to draw more direct
help down to a problem.
www.TekMiss.com
Copied Directly from LifeHack.org


UPLOAD an AVATAR (a PROFESSIONAL picture of yourself)

FILL IN your COMPLETE BIO

Add a LINK to your WEBSITE
Professional Picture Snapshot Picture

www.TekMiss.com


FOLLOW people, places and interests

TWEET often (especially at first)

Do NOT FOLLOW a lot HAVE NOT TWEETED OFTEN

WATCH and be sure you have CLOSE to as MANY Followers
as you are FOLLOWING Marcy Depew - she clearly uses Twitter and watches whom she follows.

Hugh doesn’t TWEET - too busy doing other things!! Won’t follow you - follow them IF you’re interested

www.TekMiss.com


TWEET in FULL SENTENCES and use GOOD GRAMMAR

DO NOT use an AUTO-REPLY to ask me to VISIT your site, or
that you’re LOOKING FORWARD to connecting

REPLY to TWEETS you find INTERESTING or HELPFUL

LOOK FOR #HASHTAGS

www.TekMiss.com


HASHTAG symbol # is used before RELEVANT KEYWORDS
in a TWEET to show up in TWITTER SEARCH

HASHTAGS# can occur ANYWHERE in a TWEET

HASHTAGGED words are often POPULAR trends

USE A HASHTAG# only if your TWEET is RELEVANT

Clicking on a HASTAGGED word will show ALL other
TWEETS in that CATEGORY
www.TekMiss.com
What is a HASHTAG?


www.TekMiss.com

Social Networking, an EXAMPLE of HOW IT WORKS
I COMMENTED on a BLOG, asking about TWITTER, he EMAILED me back.

www.TekMiss.com

My favorite Twitter Website:

Twitip http://www.twitip.com

www.TekMiss.com

Tips and Tricks - LINKEDIN
If you EVER wear a SUIT, YOU should be USING LinkedIn

Have a PROFESSIONAL picture taken

COMPLETE your PROFILE

www.TekMiss.com


ASK for Recommendations

Join GROUPS

www.TekMiss.com


Update your “PROFESSIONAL HEADLINE” it will show up in
GOOGLE! Great Needs improvement

www.TekMiss.com

Update your VCARD

Your VCARD DOWNLOADS to Contacts, OutLook

www.TekMiss.com


Connect EFFECTIVELY by ANSWERING QUESTIONS

www.TekMiss.com

If you EVER wear a SUIT, YOU MUST be USING LinkedIn

Select UNANSWERED Questions HIGHER VISIBILITY

www.TekMiss.com

Tips and Tricks - BLOGGING
Be AUTHENTIC, funny, ENTERTAINING and EDUCATIONAL

LOL!

www.TekMiss.com


Awww

www.TekMiss.com


HUH?!

www.TekMiss.com

From ChrisBrogan.com
Create Lists of HOW TO

www.TekMiss.com

BE AUTHENTIC, funny, ENTERTAINING and EDUCATIONAL

ENCOURAGE COMMENTS

GET an account at DISQUS

COMMENT OFTEN at
OTHER BLOGS!

Comments - GOOD!

www.TekMiss.com

PUT IT ALL TOGETHER
USE EMAIL MARKETING to get an INTIMATE notice out
about your BLOG

iContact.com (My Favorite - easy to use, intuitive and allows
AUTO RESPONSES to MULTIPLE lists

ConstantContact.com

Use PING.fm (OR equivalent TO POST to MULTIPLE places at
once)

www.TekMiss.com

PUT IT ALL TOGETHER
PING.fm - get an account to update FACEBOOK, LINKEDIN
AND TWEET in ONE spot (and others) or HootSuite.com

www.TekMiss.com

AN OFFER you CAN’T Refuse!
PURPOSEFUL ONLINE MARKETING Analysis

1.5 Hour Phone Consultation

Evaluation and Analysis of WEBSITE, BLOG and SOCIAL MARKETING

Written Report with IDEAS, SUGGESTIONS, KEY WORDS and KEY
PHRASES, GROUPS to JOIN, etc

Recommended: Pages to CREATE, FaceBook ADS, LinkedIn ADS

One time PAYMENT $177

Workshop attendants - until May 15, 2011 $147

www.TekMiss.com

OMG - Social Networking!! or Social Marketing with a Purpose

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