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Customer                                                                                              SavE $1000 Book &
                                                                                                      Pay By 9 DECEMBER




Experience
                                                                               Learn how to embed a customer-
                                                                            centric culture into your organization
                                                                           and develop a profitable CEM strategy


Management
                                                                                  that will drive customer loyalty

                                                                                   KEYNOTE PRESENTATIONS FROM:


in Telecoms
                                                                                              Carol Borghesi, SVP of  
                                                                                              Customers First Culture, 
                                                                                              TELUS




North America
                                                                                              Colin Shaw, Best-selling 
                                                                                              Author, Founder and CEO, 
                                                                                              BEyond PhiLoSoPhy

                                                                                              Lynn Costlow, VP of 
                                                                                              Customer Service,  
                            14th–16th February 2012                                           US CELLULar
                      InterContinental Miami, Florida

Your keY CHallenges addressed:                                              leadIng CeM Case studIes
                                                                            & exPert InsIgHt FroM:
      Learn how to win senior management buy-in and    
      strengthen the business case for your CEM strategy                          SVP of Customer Experience, 
                                                                                  Comcast
      Discover how to maximize the profitability of your           
      customer experience program                                                 VP of Care, Bell Mobility,
                                                                                  Bell Residential and
      Hear how to engage and empower your employees at                            Virgin Mobile Canada
      all levels to deliver a superior customer experience
                                                                                  VP of Customer Support, 
   Establish how to transform your first contact resolution                       Frontier Communications
  rates in order to increase customer satisfaction and    
  reduce churn                                                                    Director of Customer Experience, 
                                                                                  Public Mobile
      Understand how to radically enhance your          
      communications with your customers and improve                              Director of Customer Management 
                                                                                  & Operations, Public Mobile
      your relationship with them 
                                                                                  Director of Wireless 
Past CustoMer exPerIenCe ManageMent                                               Customer Care, nTelos
In teleCoMs euroPe attendees saId:                                                Social Media Strategist, 
                                                                                  Boingo Wireless
             “A terrific event to hear, share and debate great practices
                                                                                  Senior Manager of Customer 
             that will delight customers and enable business growth”              Experience, NII Holdings 
             Tommy Geary, Director of Customer Management &
             Operations, Eircom                                                   Executive Director of Global         
                                                                                  Telecommunications Practice,  
             “A prime opportunity to learn from others and exchange               J.D. Power & Associates
             expertise on tackling the challenges of CEM in telecoms”
             Peter Crayfourd, Head of Customer Lifecycle Experience,              Manager, Guest Services - 
                                                                                  Worldwide Reservations Office,  
             Orange FT Group                                                      Four Seasons Hotels
                                                                                  and Resorts

TakE aDvanTagE of ThE aDDiTionaL LEaRning oPPoRTuniTy:                            VP of Customer Service & Business
                                                                                  Development, Nicor National
PRE-ConfEREnCE WoRkShoP: TuESDay 14Th fEBRuaRy 2012
                                                                                  VP of Club Services, 
Understanding how to establish a customer-centric culture                         Bluegreen Corporation
and mindset within your organization to dramatically 
improve the customer experience                                                   CEO, nGen Strategies


                                                Sponsor:




             Register now @ www.cemintelecoms.com/uS
Customer Experience Management in Telecoms North America
 In the face of fierce competition                                        Case studies not to be missed:
 and huge cost pressures, how are                                         • Learn how Telus are putting customers at the
 you using the customer experience                                          heart of their organization through leadership
 to differentiate yourself and drive                                        and employee engagement
 customer loyalty?                                                        • Discover how US Cellular have risen to the top
 Do you want to learn how to establish a customer-centric                   of the league in wireless by delivering an excellent
 culture within your organization and empower your                          experience to its customers and associates
 employees to deliver a consistently positive customer                    • Understand how Frontier Communications have
 experience?                                                                transformed their call centers from a cost
 Do you want to hear how to leverage the customer                           environment to a high performance culture
 experience to increase customer lifetime value and drive
 down operational costs?                                                  • Hear how NII Holdings are successfully driving
                                                                            customer loyalty and optimizing the network
 Telecoms IQ’s Customer Experience Management                               experience for their customers
 conference is the only event in North America dedicated
 to improving the customer experience within the telecoms                 • Take advantage of Four Seasons Hotels &
 industry. Learn from leading case studies and take                         Resorts’ experiences of stimulating brand
 advantage of unparalleled networking opportunities                         engagement and providing an outstanding
 within an informal and intimate environment.                               personalized service through social media
 Come and hear how to develop a customer experience
 strategy that will exceed your customers’ expectations and
 how to use it to gain a competitive advantage in a crowded
 marketplace.                                                              Pre-Conference Workshop
 Cutting-edge case studies span the key CEM issues in                      Tuesday 14th february 2012
 telecoms, including:
                                                                          Registration will begin at 1.00pm. The workshop will
 • How to establish a convincing business case for your                   take place between 1.30pm and 5.30pm with
   CEM program                                                            appropriate breaks for refreshments.
 • How to measure the customer experience and drive
   actionable customer insights                                           Establishing how to put customers at the
 • How to increase your first contact resolution rates                    heart of your organization
 • How to proactively manage your online brand reputation                 Few firms recognize the total cost to serve and rarely, if
 Plus, take advantage of highly interactive learning                      ever, organize around the end-to-end customer journey.
 sessions where you can brainstorm critical CEM issues                    Total cost to serve is conceptually simple, but tough to
 with industry experts. Come and find the answers to your                 do – the outgoing of one department becomes the
 most pressing CEM challenges!                                            incoming of the next. Costs of the call center, the stores,
                                                                          the web, the sales force, the dealer, the field technician,
 Don’t miss this opportunity to hear proven case studies and              and so on, are driven up by the failure to resolve issues
 benchmark with your senior-level peers from telecoms and                 at the first point of contact. Customer experience is a
 other industries leading the way in CEM implementations!                 team sport. Ask yourself, if not you, then who will put
 For all enquiries, call:+44 (0) 20 7368 9737 or                          customers first?
 email: telecoms@iqpc.co.uk                                               In this workshop:
 I look forward to seeing you in February.                                • Establish the importance of having a customer strategy
                                                                             first, before everything else (a technical roadmap is not
                                                                             a customer experience roadmap!)
                                                                          • Discuss a framework for identifying the customer journey
                                                                          • Brainstorm ways to engage and motivate your team to
                                                                             strive for improvements
                                   SAVE UP TO $1000                       • Identify steps for optimizing your customer experience
                                                                             offering – aligning, acting and communicating
 Julie Coates                       Register and pay by                   Led by Carol Borghesi, SVP – Customers First Culture,
 Conference Producer                 9 December 2011                      TELUS
 Customer Experience                                                      With 30 years of telecommunications experience spanning three continents,
 Management in Telecoms                                                   Carol rejoined TELUS in 2009 as Senior Vice-President – Client Experience
                                                                          in support of consumer contact centers across Canada and in 2011
                                                                          accepted the newly created role of Senior Vice President – Customers
 PS: Visit the CEM North America download centre                          First Culture. Carol ignited passionate customer advocacy across TELUS
                                                                          with the launch of Customers First in 2010 and is now the driving force
 for your complimentary podcasts and articles on                          behind the evolution of TELUS’ corporate culture to deliver on the future is
 customer experience: www.cemintelecoms.com/us                            friendly® to clients.




 Who are Telecoms IQ?
 Telecoms IQ is a division of IQPC – a global conference and exhibition company. Telecoms IQ provides
 a range of carefully focused conferences that examine a specific issue or technology from an international
 perspective. Each conference is designed to give carriers the strategic know-how to gain a competitive
 advantage in the telecoms market. Telecoms IQ prides itself on developing superior quality programmes
 packed with cutting-edge, industry first case studies. Delegates are therefore able to identify the systems and
 methodologies required to safeguard their customer bases and to drive profitability.
 For more information, visit: www.telecom-iq.com



            Register now @ www.cemintelecoms.com/uS
Conference Day one: Wednesday 15th February 2012
8:00am        Registration and coffee                                                         2:45pm   Establishing how to Maximize the Profitability of your Customer
                                                                                                       Experience Program
8:40am        Welcome address                                                                          • Determining how to overcome the challenge of improving the customer
              Julie Coates, Conference Producer, Telecoms iQ                                             experience at a time when all communications service providers are
                                                                                                         facing cost-cutting measures
8:45am        opening remarks by the Chair followed by a speed networking session                      • Establishing how to monitor the performance of your customer experience
                                                                                                         strategy and determine how and when you will start to see results:
9:15am        KEYNOTE PRESENTATION:                                                                      o Short term:
              Examining the importance of Putting Customers at the heart of                                - Reducing calls to the call center
              your organization: if not you, Who?                                                          - Improving NPS scores and customer satisfaction
KEYNOTE       • Understanding the importance of your team: Developing a compelling                         - Reducing the number of call center agents
SESSION
                reason for change to deliver enterprise-wide engagement                                  o Long term:
              • Position on Team Matters: Understanding leadership and employee                            - Reducing churn as a result of NPS gains
                segmentation:                                                                              - Acquiring new customers
                 - A programmatic approach                                                             • Determining the extent to which it is possible to use your customer
              • Are We There Yet? Establishing a framework for setting goals and tracking                experience program as an opportunity to reduce operational costs
                progress within your customer experience teams                                         for speaker updates, visit: www.cemintelecoms.com/uS
              • Keeping the Faith: Identifying three steps for optimizing your customer
                experience offering - aligning, acting and communicating
              Carol Borghesi, SVP of Customers First Culture, TELuS hR                        3:15pm   afternoon refreshments and networking break

10:00am KEYNOTE PRESENTATION:                                                                 3:35pm   RounDTaBLE DiSCuSSion SESSion:
        How to Build a Truly Customer-Centric Culture within your Organization                         how can you Demonstrate the Link between improving the Customer
        How customer-centric is your organization? What do you need to do to progress                  Experience and increasing Profitability?
KEYNOTE this? From his best-selling book, ‘Revolutionise your Customer Experience’,                    Delegates will have the opportunity to participate in two out of three
SESSION
        Colin Shaw will speak about how all organizations are on a journey from being ‘                discussion sessions. At the end of each session, the facilitator for each
        Naïve to Natural®’ in their level of customer-centricity. By outlining the nine key            group will summarize the key findings before opening up the discussion
        areas affecting your customer-centricity, he will explain what you need to do to               to the floor.
        become more customer-centric.                                                                  Topic 1: How can you identify and quantify the results that your CEM
        In this session you will:                                                                      program can deliver?
        • Identify where your organization is on the customer-centric journey from                     Topic 2: How can you demonstrate the link between the investment made
           ‘Naive to Natural®’                                                                         in your CEM program and increased customer retention and profitability?
        • Understand the nine key areas that affect the customer experience and what                   Topic 3: How can you track the performance of your CEM program and
           you need to do to improve them                                                              determine when you can expect to see the results?
        • Learn from case studies on how organizations have successfully managed the
           transition to becoming customer-centric
        • Establish how to engage senior executives and secure their buy-in to become         4:20pm   Learning how to generate “Social Media Superfans”: Developing Brand
        more customer-centric by talking their language                                                ambassadors in the Social age
        Colin Shaw, Best-selling Author, Founder and CEO, Beyond Philosophy                            • Determining how to identify and keep track of your “superfans”
                                                                                              CASE     • Understanding how to engage with your superfans
10:45am Morning refreshments and networking break                                             STUDY    • Examining how to provide your superfans with “VIP treatment”
                                                                                                       • Establishing what to avoid when building a superfan relationship
11:15am Exploring how Comcast are transforming the customer experience                                 Baochi nguyen, Social Media Strategist, Boingo Wireless
        and driving customer loyalty
        This presentation will explore Comcast’s innovative strategies for transforming
 CASE   the customer experience. It will examine how they are delivering on their vision      4:50pm   CROSS-INDUSTRY BEST PRACTICE SESSION:
STUDY   to act as “One Comcast” to ensure a consistent and positive end-to-end                         Examining how Four Seasons Hotels & Resorts are Delivering 5 Star
        customer experience. Ultimately, the speaker will scrutinize how to use the                    Service in an Online World
        customer experience to drive customer loyalty.                                        CASE     • Establishing how Four Seasons Hotels & Resorts have implemented
        Tom Karinshak, SVP of Customer Experience, Comcast                                    STUDY      an effective social media strategy that focuses on delivering the
                                                                                                         outstanding, personalized service that guests have come to expect
11:45am RounDTaBLE DiSCuSSion SESSion:                                                                 • Discovering how Four Seasons Hotels & Resorts have developed
        how do you Change the Culture and Mindset of your organization in                                their social media strategy and established a successful partnership
        order to Become Customer-Centric?                                                                between their contact center and marketing/public relations teams
        Delegates will have the opportunity to participate in two out of three discussion              • Understanding best practices for providing customer service via social
        sessions. At the end of each session, the facilitator for each group will                        media channels
        summarize the key findings before opening up the discussion to the floor.                      • Learning how to build brand engagement and loyalty using Facebook
        Topic 1: How do you secure senior management buy-in and use it to establish                      and Twitter
        a customer-centric culture?                                                                    andrew gillespie, Manager of Guest Services - Worldwide
        Topic 2: How do you make the customer experience relevant to staff at all                      Reservations Office, four Seasons hotels & Resorts
        levels?
        Topic 3: How do you incentivize your employees to improve the                         5:20pm   CROSS-INDUSTRY ExPERT PANEl DISCUSSION:
        customer experience?                                                                           How can you Stimulate Brand Affinity and Improve your Relationship
12:45pm Lunch

1:45pm        happy Employees = happy Customers: Examining how to recruit and
                                                                                                      with your Customers?
                                                                                                       • How can you differentiate your brand in an increasingly homogenous market?
                                                                                                       • How can you use your brand to establish an emotional connection with
                                                                                                         your customers?
              develop your staff to deliver a great customer experience                                • How can you drive the relationship between customer experience and
              • Examining how to find and hire the right people who will make a                          customer loyalty?
CASE            positive difference to the customer experience                                         • How can you use your data to better understand your customers and use
STUDY         • Determining how to identify your staff doing the right thing and                         this intelligence to improve the customer experience?
                encourage the right behavior                                                           • How can you enhance the way you communicate with your customers in
              • Establishing how to create a brilliant culture that will generate an                     order to improve your relationship with them?
                optimal experience for your customers                                                  Panellists include:
              Nancy Tichbon, VP of Care, Bell Mobility, Bell Residential and                           Barbara Porter, VP of Customer Service & Business Development,
              Virgin Mobile Canada                                                                     Nicor National
                                                                                                       angela Blevins, VP of Club Services, Bluegreen Corporation
2:15pm        Establishing how to Move Customers from Satisfied to Loyal                               for panellist updates visit: www.cemintelecoms.com/uS
              As change velocity increases, what areas are most critical to retaining and
              gaining customers? This presentation will cover two specific industries:
INDUSTRY      Wireless phone and residential television.                                      6:10pm   End of conference day one
PERSPECTIVE
              • Determining how to create a total customer experience that drives
                customer satisfaction
              • Establishing what to measure in order to prioritize initiatives and define
                organizational focus
              • Identifying the most significant links to customer churn and retention
              • Examining the key areas where exceeding customer expectations can make
                a real difference
              • Understanding what motivates your customers to be loyal and a champion
                of your brand
              Steve kirkeby, Executive Director of Global Telecommunications
              Practice, J.D. Power & associates




                Register now @ www.cemintelecoms.com/uS
Conference Day Two: Thursday 16th February 2012
8:00am        Registration and coffee                                                                        • Understanding how to develop a business case for breaking down silos
                                                                                                               of data and establishing a single view of the customer
8:45am        Opening remarks by the Chair                                                                   • Determining how to leverage your data to gain insight into your customers
                                                                                                             • Learning how to take a holistic approach to analyzing the customer
8:55am        KEYNOTE PRESENTATION:                                                                            experience across all touch points
              Want to Create a Better Customer Experience? Start by Providing it                             • Establishing how to act on your data analysis and insights in order to
              to your Associates                                                                               improve the customer experience
KEYNOTE       This presentation will explore the strategy that has made U.S. Cellular®                       For speaker updates, visit: www.cemintelecoms.com/US
SESSION
              top of the league in wireless despite being the smallest of the national
              carriers. You will learn how to create an associate environment that will           12:30pm    ROUNDTABlE DISCUSSION SESSION:
              ensure a superior customer experience.                                                         How do you Measure the Customer Experience and Drive Continuous
              • Your company will never be what your associates are not; and your                            Performance Improvement?
                associates will never be what you are not: Examining why leadership is                       Delegates will have the opportunity to participate in two out of three
                the key to delivering on customer experience                                                 discussion sessions. At the end of each session, the facilitator for each group
              • Award-winning customer experience is not about making every                                  will summarize the key findings before opening up the discussion to the floor.
                customer’s wildest dreams come true: Exploring the importance of                             Topic 1: What criteria should you use when measuring the customer
                providing consistent service across all customer touch points and                            experience?
                staying true to the promises of your company’s brand                                         Topic 2: How can you collect and monitor your customer experience data
              lynn Costlow, VP of Customer Service, US Cellular                                              in a systematic and sustainable way?
                                                                                                             Topic 3: What tools can you use to monitor your customer experience
9:25am        Establishing how to Transform your Call Center from a Cost Environment                         performance and drive continuous improvement?
              to a High Performance Culture that is a Valuable, Strategic Asset
              In 2010, Frontier acquired multiple rural properties from Verizon, including        1:15pm     lunch
CASE          21 specialized call centers. The objective was to create a blended
STUDY         organization that is recognized by customers as a company that is “easy             2:15pm     Determining how to Generate Customer loyalty in a Pay-in-Advance
              to do business with”. Drawing on Frontier’s strategies, metrics and results,                   Business
              this presentation will show you how to:                                                        • Understanding how to develop effective customer programs that
                                                                                                  CASE         establish customer loyalty up-front
              • Establish a culture that drives ownership of the customer and their               STUDY
                 moments of truth                                                                            • Getting to first payment and beyond: Examining how to stimulate
              • Introduce coaching to support and engage the front line and drive                              payment behavior in a pay-in-advance, non-invoiced billing model
                 improved supervisor performance through “Coach University”                                  • Establishing how to transform your first time right rates within:
              • Enable staff empowerment and an “I can” attitude to delight the                                - Customer service
                 customers they serve                                                                          - Technical support
              • Rationalize a complex outsourced, in-sourced and fragmented call                             • Scrutinizing the results of Public Mobile’s Customer Experience
                 center environment into one, cohesive network that delivers a consistent                      improvement program and the impacts on:
                 positive experience                                                                           - Customer Satisfaction
              • Implement effective and efficient processes and systems:                                       - Loyalty
                 - Introducing automation with a human touch                                                   - Likelihood to recommend scores
                 - Establishing customer-centric IVR and self-service                                        Christine Robertson, Director of Customer Experience, Public Mobile
              lynn Holmgren, VP of Customer Support, Frontier Communications                                 Christopher McKenzie, Director of Customer Management &
                                                                                                             Operations, Public Mobile
9:55am        CROSS-INDUSTRY BEST PRACTICE SESSION:
              Managing the Transition for your Call Center from a Cost Center                     2:45pm     Establishing how to Drive Customer loyalty within your Consumer and
              to a Profit Center                                                                             Business Segments
CASE          Bluegreen is a leader in vacation ownership resort and residential real                        • Determining how to link what the customer wants and needs with your
STUDY         estate business with 3,100 employees and more than 217,000 owners.                  CASE         capabilities
              Hear the “Cinderella Story” about how the company doubled their                     STUDY      • Establishing how and when to identify the “deal breakers”
              revenues from ‘08 to ‘09, ‘09 to ‘10, with significant increase again                          • Exploring how to break down silos within your organization
              from ‘10 to ‘11 and ‘11 to ‘12 despite challenging economic conditions.                        • Scrutinizing the steps to securing customer loyalty within your:
              Discover how the company is developing new revenue channels,                                     - Consumer segment
              carrying out up-selling and launching social media initiatives.                                  - Business segment
              Key topics include:                                                                            • Case Study: Improving your customers’ network experience
              • Establishing the success factors for marrying sales and customer service                     Patricia Davidson, Senior Manager of Customer Experience, NII
              • Examining the lessons learnt from enhancing the product to provide a                         Holdings
                 better customer experience
              • Scrutinizing best practices for driving operational efficiencies using            3:15pm     Examining how to maximize cross-selling and up-selling opportunities
                 performance reporting                                                                       whilst ensuring a good customer experience
              Angela Blevins, VP of Club Services, Bluegreen Corporation                                     • Establishing how to effectively implement a cross-selling and up
10:25am       ROUNDTABlE DISCUSSION SESSION:                                                      CASE         selling campaign in your call center
                                                                                                  STUDY        - Understanding how to balance this with the need to provide a good
              How do you Balance Operational Efficiency with Customer Satisfaction
              in your Call Centers?                                                                              customer experience
              Delegates will have the opportunity to participate in two out of three discussion              • Determining how to link your cross-selling and up-selling campaign
              sessions. At the end of each session, the facilitator for each group will                        with staff compensation
              summarize the key findings before opening up the discussion to the floor.                      • Understanding how to develop training programs for your call center
              Topic 1: What performance metrics should you use in the call center to                           agents and close any skills gaps
              balance efficient handling times with high customer satisfaction scores?                       • Examining how to drive employee retention in a high churn call
              Topic 2: What are the most effective ways of engaging and incentivizing                          center environment
              your call center agents in order to encourage the right behavior?                              • Establishing how to define weighted performance metrics for your
              Topic 3: How can you increase your first contact resolution rates, particularly                  agents in order to encourage the right behaviour
              when faced with customer issues that involve complex technology?                               Connie Kennedy, Director of Wireless Customer Care, nTelos

11:05am       Morning refreshments and networking break                                           3:45pm     ExPERT PANEl DISCUSSION: How can you Differentiate your Services
                                                                                                             Based on the Value of your Customers?
11:30am       It’s About the Score, But It’s Not About the Score: How to Sustain a                           • What criteria should you use when segmenting your customer base:
              Superior Customer Experience Program                                                             - Strategic importance of “influencers” in the community
              This session, led by seasoned NPS® practitioner Lindsay Notwell, will                            - Products
INDUSTRY
PERSPECTIVE
              provide guidance and insights on how to generate real customer loyalty                           - Behavior
              and avoid the mistakes that many companies make as they implement                              • How can you determine which customers are truly profitable and when
              their customer experience improvement program. Key topics include:                               your high value customers are becoming unprofitable?
              • Managing the Chief: How to ensure the right approach by senior management                    • How can you differentiate the customer experience based on a
              • Practical advice for closed loop survey systems                                                customer’s profitability?
              • Establishing how to turn your customer verbatims into actionable insights                    • How can you differentiate your service without discriminating against
              • Learning how to turn your customer insights into actions that will deliver                     certain segments?
                 tangible improvements to the customer experience                                            • How can you provide a differentiated customer experience on a large scale?
              • Running the Marathon: How to ensure your CEM strategy delivers lasting benefit               • How can you improve the customer experience and meet your
              lindsay Notwell, CEO, nGen Strategies                                                            customers’ needs when you have a diverse customer base?
                                                                                                             Jeff lewandowski, Partner & EVP, Andrew Reise Consulting
12:00pm       Understanding how to Manage the Volume of Customer Data and Use                                For panellist updates visit: www.cemintelecoms.com/US
              it to Generate Actionable Insights into the Customer Experience
              • Identifying and overcoming the challenges of managing different silos             4:30pm     Closing remarks from the Chair
                 of customer data:                                                                4:40pm     End of Conference
                 - CRM
                 - Web analytics
                 - Customer surveys                                                                         Don’t forget to sign up for the workshop when
                 - IVR                                                                                              registering for the conference!
                 - Marketing


                Register now @ www.cemintelecoms.com/uS
Top five reasons to attend Customer Experience Management in Telecoms:
• Benefit from the only event dedicated to CEM for the telecoms industry in north america
• Learn from leading case studies and extensive networking opportunities with CEM experts
  from the telecoms sector and beyond
• Discover how to engage employees at all levels and secure company-wide commitment
  to your CEM strategy
• hear how to transform your first contact resolution rates in order to improve customer
  satisfaction and reduce churn
• Learn how to radically enhance your communications with your customers and improve
  your relationship with them



Reasons you should sponsor Customer Experience                                           “It’s been a great event, it’s
Management in Telecoms to improve your business:                                         always a good size event for us
                                                                                         which is a good chance for you to
• generate new qualified leads - Access motivated, authorized buyers at                  network and meet a lot of people.”
                                                                                         alcatel-Lucent, Director of Solutions Marketing
  the point where they are making purchasing decisions to further their strategies
• Demonstrate thought leadership - Take centre stage in front of a captive
  and targeted audience and demonstrate your expertize and market knowledge
• network with key decision makers and influencers - Gain face-to-face                  “We’ve had some great discussion
                                                                                        with operators that we haven’t
  meetings with existing and potential clients                                          spoken to before about some great
• Position your company brand front of mind - Be the name that all carriers             initiatives as well as making
  think of when selecting vendors                                                       some great introductions on the
                                                                                        global operator base that you’ve
• Stand out from vendor delegates - Stand out on an elevated platform with              had here.”
  a heightened presence. Be seen as ‘front of mind’. Be the ‘go to’ first company       MDS, Chief Marketing officer
  through maximum recognition at the event.
• gain competitive advantage - Have direct influence on selection criteria
for more information on sponsorship opportunities please contact:
                                                                                           Sponsor
Mark Lee, Project Manager, Telecoms iQ
T: +44 (0) 20 7368 9434 E: sponsor@iqpc.co.uk



 you will meet and network with:
 Carriers and service providers from the telecommunications sector, plus other key industries
 vPs/Directors/Managers/Specialists of:

•   Customer Experience           •   Customer Service & Sales                                          Canada                     25%
•   Customer Service              •   Marketing
•   Customer Care                 •   Customer Management                                               USA                        65%
•   Customer Operations           •   Customer Strategy
•   Call Center Operations        •   Commercial Operations
                                                                                                        South America                5%
•   Customer Support              •   Sales                                                             Other                        5%
•   Client Experience




                             Follow Telecoms IQ @TelecomsForum to keep up            Media Partners
                             to date with news and developments in Customer
                             Experience Management in Telecoms #CEMIQ

                             Join Telecoms Networking Forum on
                             LinkedIn
                             Find out more about the latest developments in
                             Telecoms IQ conferences and industry news with
                             the new Telecoms IQ blog
                             http://telecomsiq.wordpress.com

For more information on the conference programme and speaking
opportunities, contact: Julie Coates, Conference Producer,
Telecoms IQ +44 (0) 20 7368 9769 Email: telecoms@iqpc.co.uk


      Register now @ www.cemintelecoms.com/uS
Customer Experience Management                                                                                                                                   5 WayS To REgiSTER
                            in Telecoms North America                                                                                                                                                 Tel:   +1 800 882 8684
                            Pre-Conference Workshop: 14th February 2012                                                                                                                                      or +1 646 378 6026
                            2 Day Conference Programme: 15th-16th February 2012
                            InterContinental Miami, Florida
                                                                                                                                                                                                      Fax:   + 1 646 378 6025
                            To speed registration, please provide the priority code located on the mailing label or in the box below.
                                                                                                                                                                                                      Post: your booking form to
                                                                                                                                                                                                             IQPC ltd. 535 5th Avenue, 8th
                            My registration code is                 pdfw
                                                                                                                                                                                                             Floor, New York NY 10017 USA
                            Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the
                            registration code above to inform us of any changes or to remove your details.                                                                                            Web: www.cemintelecoms.com/US
                                                                                                                                                                                                      Email: info@iqpc.com
                             Discounted Price For Communication Service Providers**
                             Packages                         Register and Pay by                                 Register and Pay by                               Full
                                                                 9th Dec 2011*                                      27th Jan 2012*                                 Price
                                 Full Access Pass
                                                                  Save $1,000                                         Save $500                                   $2,497
                                                                                                                                                                                           Team Discounts*
                                                                     $1,497                                             $1,997
                                                                  Save $1,000                                         Save $500                                                            IQPC recognises the value of learning in teams. Groups of 3 or more
                                 Two-Day Conference Only                                                                                                          $1,999                   booking at the same time from the same company receive a 10%
                                                                      $999                                              $1,499
                                                                                                                                                                                           discount. 5 or more receive a 15% discount. 7 receive a 20% discount.
                             Standard Prices                                                                                                                                               Only one discount available per person.
                             Packages                                     Register and Pay by                     Register and Pay by                               Full
                                                                            9th Dec 2011*                           27th Jan 2012*                                 Price
                                    Full Access Pass
                                                                             Save $1,000                              Save $500                                   $3,497
                                                                                                                                                                                           venue & accommodation
                                                                                $2,497                                  $2,997
                                                                             Save $1,000                              Save $500                                                            vEnuE: INTERCONTINENTAL MIAMI, 100 CHOPIN PLAZA MIAMI, FL
                                    Two-Day Conference Only                                                                                                       $2,999                   33131 UNITED STATES Tel: 305-577-1000 Fax: 1-305-577-0384
                                                                                $1,999                                  $2,499
                            * To qualify for discounts, payments must be received by the early bird registration deadline. Early booking discounts are not valid in conjunction with any   aCCoMMoDaTion: Travel and accommodation is not included in the
                              other offer. For registration terms and conditions, please visit: www.cemintelecoms.com/us                                                                   registration fee. However a number of discounted bedrooms have been
                            ** Discounted Pricing apply to Communication Service Providers only. To qualify for discounts, payments must be received by the early bird registration        reserved at the Intercontinental Miami. Please call the hotel directly on
                               deadline. Early booking discounts are not valid in conjunction with any other offer. Please add 6% sales tax if you are a Connecticut resident or are       Tel: 305-577-1000 and quote booking reference IQPC to receive your
                               employed in the state of Connecticut
                                                                                                                                                                                           discounted rate, prices start from $299. There is limited availability so
                                                                                                                                                                                           we do encourage attendees to book early to avoid disappointment.
                             Delegate Details
                            Please photocopy for each additional delegate                                                                                                                  free online Resources
                                  Mr       Mrs         Miss         Ms         Dr         Other
                                                                                                                                                                                           To claim a variety of articles, podcasts and other free resources
                            First Name                                                               Family Name                                                                           please visit www.cemintelecoms.com/uS

                            Department                                                               Mobile No.                                                                            Digital Conference on CD-RoM
                            Job Title                                                                Tel No.                                                                               A digital version of the conference proceedings, including all
                                                                                                                                                                                           presentations, is available to buy.
                            Email                                                                                                                                                              I cannot attend the event, please send me the CD Rom priced at
                                                                                                                                                                                                £599 plus vaT
                                  Yes I would like to receive information about products and services via email
                                                                                                                                                                                           Recent digital events available:
                            IQPC Point of Contact                                                                                                                                              Customer Experience Management in Telecoms 2011
                                                                                                                                                                                               Maximising Customer Loyalty & Profitability 2011
                            Organisation                                                                                                                                                       Customer Segmentation & Churn Management 2011
                                                                                                                                                                                           For further information Please call: +44 (0) 20 7368 9300 or
                            Nature of business                                                                                                                                             email: knowledgebank@iqpc.co.uk. To search IQPC’s archived
                                                                                                                                                                                           conference documentation visit: www.iqpcknowledgebank.com
                            Address
                                                                                                                                                                                           Terms and Conditions
                            Postcode Country                                                                                                                                               Please read the information listed below as each booking is subject to IQPC Ltd
                                                                                                                                                                                           standard terms and conditions. Payment Terms: Upon completion and return
                                                                                                                                                                                           of the registration form full payment is required no later than 5 business days
                            Telephone                                                                                                                                                      from the date of invoice. Payment of invoices by means other than by credit
                                                                                                                                                                                           card or purchase order (UK Plc and UK government bodies only) will be subject
                                                                                                                                                                                           to a $99 (plus VAT) processing fee per delegate. Payment must be received
                            Fax                                                                                                                                                            prior to the conference date. We reserve the right to refuse admission to the
                                                                                                                                                                                           conference if payment has not been received. iQPC Cancellation, Postponement
                                                                                                                                                                                           and Substitution Policy: You may substitute delegates at any time by providing
                            Approving Manager                                                                                                                                              reasonable advance notice to IQPC. For any cancellations received in writing
                                                                                                                                                                                           not less than eight (8) days prior to the conference, you will receive a 90%
                                                                                                                                                                                           credit to be used at another IQPC conference which must occur within one year
                            Name of person completing form if different from delegate                                                                                                      from the date of issuance of such credit. An administration fee of 10% of the
                                                                                                                                                                                           contract fee will be retained by IQPC for all permitted cancellations. No credit
                            I agree to IQPC’s cancellation, substitution and payment terms                                                                                                 will be issued for any cancellations occurring within seven (7) days (inclusive) of
                                                                                                                                                                                           the conference. In the event that IQPC cancels an event for any reason, you will
                            Special dietary requirements:          Vegetarian          Non-dairy           Other (please specify)                                                          receive a credit for 100% of the contract fee paid. You may use this credit for
                                                                                                                                                                                           another IQPC event to be mutually agreed with IQPC, which must occur within
                            Please indicate if you have already registered by:  Phone      Fax       Email      Web                                                                        one year from the date of cancellation. In the event that IQPC postpones an
                            Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking.                                        event for any reason and the delegate is unable or unwilling to attend in on the
                                                                                                                                                                                           rescheduled date, you will receive a credit for 100% of the contract fee paid.
                                                                                                                                                                                           You may use this credit for another IQPC event to be mutually agreed with IQPC,
                             Payment Method                                                                                                                                                which must occur within one year from the date of postponement. Except as
                                                                                                                                                                                           specified above, no credits will be issued for cancellations. There are no refunds
                            Total price for your Organisation: (Add total of all individuals attending):                                                                                   given under any circumstances. IQPC is not responsible for any loss or damage
                                                                                                                                                                                           as a result of a substitution, alteration or cancellation/postponement of an
                            Card Number: VISA           M/C        AMEX                                                                                                                    event. IQPC shall assume no liability whatsoever in the event this conference
                                                                                                                                                                                           is cancelled, rescheduled or postponed due to a fortuitous event, Act of
                                                                                                                                                                                           God, unforeseen occurrence or any other event that renders performance
                                                                                                                                                                                           of this conference impracticable, illegal or impossible. For purposes of this
                                                                                                                                                                                           clause, a fortuitous event shall include, but not be limited to: war, fire, labour
                            Exp. Date:                                                        Sec:                                                                                         strike, extreme weather or other emergency. Please note that while speakers
                                                                                                                                                                                           and topics were confirmed at the time of publishing, circumstances beyond
                                                                                                                                                                                           the control of the organizers may necessitate substitutions, alterations or
Conference code 20922.001




                            Name On Card:                                                                                                                                                  cancellations of the speakers and/or topics. As such, IQPC reserves the right to
                                                                                                                                                                                           alter or modify the advertised speakers and/or topics if necessary without any
                                                                                                                                                                                           liability to you whatsoever. Any substitutions or alterations will be updated on
                            Billing Address (if different from above):                                                                                                                     our web page as soon as possible. Discounts: All ‘Early Bird’ Discounts require
                                                                                                                                                                                           payment at time of registration and before the cut-off date in order to receive
                                                                                                                                                                                           any discount. Any other discounts offered by IQPC (including team discounts)
                            City/County/Postcode                                        Cheque enclosed for: $                                          (Made payable to IQPC Ltd.)        require payment at time of registration. Discount offers cannot be combined
                                                                                                                                                                                           with any other offers.
                            (Please quote 20922.001 with remittance advice)                                                                                                                6 Please do not pass my information to any third party
                            iQPC Bank details: Details for making payment via EfT or wire transfer: JPMorgan Chase, Penton Learning Systems LLC                                            © IQPC Ltd. VAT Registration No. GB 799225967
                            dba iQPC:957-097239 aBa/Routing #:021000021


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Save $1000 on CEM in Telecoms North America

  • 1. Customer SavE $1000 Book & Pay By 9 DECEMBER Experience Learn how to embed a customer- centric culture into your organization and develop a profitable CEM strategy Management that will drive customer loyalty KEYNOTE PRESENTATIONS FROM: in Telecoms Carol Borghesi, SVP of   Customers First Culture,  TELUS North America Colin Shaw, Best-selling  Author, Founder and CEO,  BEyond PhiLoSoPhy Lynn Costlow, VP of  Customer Service,   14th–16th February 2012 US CELLULar InterContinental Miami, Florida Your keY CHallenges addressed: leadIng CeM Case studIes & exPert InsIgHt FroM:   Learn how to win senior management buy-in and       strengthen the business case for your CEM strategy    SVP of Customer Experience,    Comcast   Discover how to maximize the profitability of your       customer experience program    VP of Care, Bell Mobility, Bell Residential and   Hear how to engage and empower your employees at   Virgin Mobile Canada   all levels to deliver a superior customer experience   VP of Customer Support,    Establish how to transform your first contact resolution     Frontier Communications   rates in order to increase customer satisfaction and       reduce churn    Director of Customer Experience,    Public Mobile   Understand how to radically enhance your         communications with your customers and improve     Director of Customer Management    & Operations, Public Mobile   your relationship with them    Director of Wireless  Past CustoMer exPerIenCe ManageMent   Customer Care, nTelos In teleCoMs euroPe attendees saId:   Social Media Strategist,    Boingo Wireless “A terrific event to hear, share and debate great practices   Senior Manager of Customer  that will delight customers and enable business growth”   Experience, NII Holdings  Tommy Geary, Director of Customer Management & Operations, Eircom   Executive Director of Global         Telecommunications Practice,   “A prime opportunity to learn from others and exchange   J.D. Power & Associates expertise on tackling the challenges of CEM in telecoms” Peter Crayfourd, Head of Customer Lifecycle Experience,   Manager, Guest Services -    Worldwide Reservations Office,   Orange FT Group   Four Seasons Hotels and Resorts TakE aDvanTagE of ThE aDDiTionaL LEaRning oPPoRTuniTy:   VP of Customer Service & Business   Development, Nicor National PRE-ConfEREnCE WoRkShoP: TuESDay 14Th fEBRuaRy 2012   VP of Club Services,  Understanding how to establish a customer-centric culture    Bluegreen Corporation and mindset within your organization to dramatically  improve the customer experience    CEO, nGen Strategies Sponsor: Register now @ www.cemintelecoms.com/uS
  • 2. Customer Experience Management in Telecoms North America In the face of fierce competition Case studies not to be missed: and huge cost pressures, how are • Learn how Telus are putting customers at the you using the customer experience heart of their organization through leadership to differentiate yourself and drive and employee engagement customer loyalty? • Discover how US Cellular have risen to the top Do you want to learn how to establish a customer-centric of the league in wireless by delivering an excellent culture within your organization and empower your experience to its customers and associates employees to deliver a consistently positive customer • Understand how Frontier Communications have experience? transformed their call centers from a cost Do you want to hear how to leverage the customer environment to a high performance culture experience to increase customer lifetime value and drive down operational costs? • Hear how NII Holdings are successfully driving customer loyalty and optimizing the network Telecoms IQ’s Customer Experience Management experience for their customers conference is the only event in North America dedicated to improving the customer experience within the telecoms • Take advantage of Four Seasons Hotels & industry. Learn from leading case studies and take Resorts’ experiences of stimulating brand advantage of unparalleled networking opportunities engagement and providing an outstanding within an informal and intimate environment. personalized service through social media Come and hear how to develop a customer experience strategy that will exceed your customers’ expectations and how to use it to gain a competitive advantage in a crowded marketplace. Pre-Conference Workshop Cutting-edge case studies span the key CEM issues in Tuesday 14th february 2012 telecoms, including: Registration will begin at 1.00pm. The workshop will • How to establish a convincing business case for your take place between 1.30pm and 5.30pm with CEM program appropriate breaks for refreshments. • How to measure the customer experience and drive actionable customer insights Establishing how to put customers at the • How to increase your first contact resolution rates heart of your organization • How to proactively manage your online brand reputation Few firms recognize the total cost to serve and rarely, if Plus, take advantage of highly interactive learning ever, organize around the end-to-end customer journey. sessions where you can brainstorm critical CEM issues Total cost to serve is conceptually simple, but tough to with industry experts. Come and find the answers to your do – the outgoing of one department becomes the most pressing CEM challenges! incoming of the next. Costs of the call center, the stores, the web, the sales force, the dealer, the field technician, Don’t miss this opportunity to hear proven case studies and and so on, are driven up by the failure to resolve issues benchmark with your senior-level peers from telecoms and at the first point of contact. Customer experience is a other industries leading the way in CEM implementations! team sport. Ask yourself, if not you, then who will put For all enquiries, call:+44 (0) 20 7368 9737 or customers first? email: telecoms@iqpc.co.uk In this workshop: I look forward to seeing you in February. • Establish the importance of having a customer strategy first, before everything else (a technical roadmap is not a customer experience roadmap!) • Discuss a framework for identifying the customer journey • Brainstorm ways to engage and motivate your team to strive for improvements SAVE UP TO $1000 • Identify steps for optimizing your customer experience offering – aligning, acting and communicating Julie Coates Register and pay by Led by Carol Borghesi, SVP – Customers First Culture, Conference Producer 9 December 2011 TELUS Customer Experience With 30 years of telecommunications experience spanning three continents, Management in Telecoms Carol rejoined TELUS in 2009 as Senior Vice-President – Client Experience in support of consumer contact centers across Canada and in 2011 accepted the newly created role of Senior Vice President – Customers PS: Visit the CEM North America download centre  First Culture. Carol ignited passionate customer advocacy across TELUS with the launch of Customers First in 2010 and is now the driving force for your complimentary podcasts and articles on  behind the evolution of TELUS’ corporate culture to deliver on the future is customer experience: www.cemintelecoms.com/us friendly® to clients. Who are Telecoms IQ? Telecoms IQ is a division of IQPC – a global conference and exhibition company. Telecoms IQ provides a range of carefully focused conferences that examine a specific issue or technology from an international perspective. Each conference is designed to give carriers the strategic know-how to gain a competitive advantage in the telecoms market. Telecoms IQ prides itself on developing superior quality programmes packed with cutting-edge, industry first case studies. Delegates are therefore able to identify the systems and methodologies required to safeguard their customer bases and to drive profitability. For more information, visit: www.telecom-iq.com Register now @ www.cemintelecoms.com/uS
  • 3. Conference Day one: Wednesday 15th February 2012 8:00am Registration and coffee 2:45pm Establishing how to Maximize the Profitability of your Customer Experience Program 8:40am Welcome address • Determining how to overcome the challenge of improving the customer Julie Coates, Conference Producer, Telecoms iQ experience at a time when all communications service providers are facing cost-cutting measures 8:45am opening remarks by the Chair followed by a speed networking session • Establishing how to monitor the performance of your customer experience strategy and determine how and when you will start to see results: 9:15am KEYNOTE PRESENTATION: o Short term: Examining the importance of Putting Customers at the heart of - Reducing calls to the call center your organization: if not you, Who? - Improving NPS scores and customer satisfaction KEYNOTE • Understanding the importance of your team: Developing a compelling - Reducing the number of call center agents SESSION reason for change to deliver enterprise-wide engagement o Long term: • Position on Team Matters: Understanding leadership and employee - Reducing churn as a result of NPS gains segmentation: - Acquiring new customers - A programmatic approach • Determining the extent to which it is possible to use your customer • Are We There Yet? Establishing a framework for setting goals and tracking experience program as an opportunity to reduce operational costs progress within your customer experience teams for speaker updates, visit: www.cemintelecoms.com/uS • Keeping the Faith: Identifying three steps for optimizing your customer experience offering - aligning, acting and communicating Carol Borghesi, SVP of Customers First Culture, TELuS hR 3:15pm afternoon refreshments and networking break 10:00am KEYNOTE PRESENTATION: 3:35pm RounDTaBLE DiSCuSSion SESSion: How to Build a Truly Customer-Centric Culture within your Organization how can you Demonstrate the Link between improving the Customer How customer-centric is your organization? What do you need to do to progress Experience and increasing Profitability? KEYNOTE this? From his best-selling book, ‘Revolutionise your Customer Experience’, Delegates will have the opportunity to participate in two out of three SESSION Colin Shaw will speak about how all organizations are on a journey from being ‘ discussion sessions. At the end of each session, the facilitator for each Naïve to Natural®’ in their level of customer-centricity. By outlining the nine key group will summarize the key findings before opening up the discussion areas affecting your customer-centricity, he will explain what you need to do to to the floor. become more customer-centric. Topic 1: How can you identify and quantify the results that your CEM In this session you will: program can deliver? • Identify where your organization is on the customer-centric journey from Topic 2: How can you demonstrate the link between the investment made ‘Naive to Natural®’ in your CEM program and increased customer retention and profitability? • Understand the nine key areas that affect the customer experience and what Topic 3: How can you track the performance of your CEM program and you need to do to improve them determine when you can expect to see the results? • Learn from case studies on how organizations have successfully managed the transition to becoming customer-centric • Establish how to engage senior executives and secure their buy-in to become 4:20pm Learning how to generate “Social Media Superfans”: Developing Brand more customer-centric by talking their language ambassadors in the Social age Colin Shaw, Best-selling Author, Founder and CEO, Beyond Philosophy • Determining how to identify and keep track of your “superfans” CASE • Understanding how to engage with your superfans 10:45am Morning refreshments and networking break STUDY • Examining how to provide your superfans with “VIP treatment” • Establishing what to avoid when building a superfan relationship 11:15am Exploring how Comcast are transforming the customer experience Baochi nguyen, Social Media Strategist, Boingo Wireless and driving customer loyalty This presentation will explore Comcast’s innovative strategies for transforming CASE the customer experience. It will examine how they are delivering on their vision 4:50pm CROSS-INDUSTRY BEST PRACTICE SESSION: STUDY to act as “One Comcast” to ensure a consistent and positive end-to-end Examining how Four Seasons Hotels & Resorts are Delivering 5 Star customer experience. Ultimately, the speaker will scrutinize how to use the Service in an Online World customer experience to drive customer loyalty. CASE • Establishing how Four Seasons Hotels & Resorts have implemented Tom Karinshak, SVP of Customer Experience, Comcast STUDY an effective social media strategy that focuses on delivering the outstanding, personalized service that guests have come to expect 11:45am RounDTaBLE DiSCuSSion SESSion: • Discovering how Four Seasons Hotels & Resorts have developed how do you Change the Culture and Mindset of your organization in their social media strategy and established a successful partnership order to Become Customer-Centric? between their contact center and marketing/public relations teams Delegates will have the opportunity to participate in two out of three discussion • Understanding best practices for providing customer service via social sessions. At the end of each session, the facilitator for each group will media channels summarize the key findings before opening up the discussion to the floor. • Learning how to build brand engagement and loyalty using Facebook Topic 1: How do you secure senior management buy-in and use it to establish and Twitter a customer-centric culture? andrew gillespie, Manager of Guest Services - Worldwide Topic 2: How do you make the customer experience relevant to staff at all Reservations Office, four Seasons hotels & Resorts levels? Topic 3: How do you incentivize your employees to improve the 5:20pm CROSS-INDUSTRY ExPERT PANEl DISCUSSION: customer experience? How can you Stimulate Brand Affinity and Improve your Relationship 12:45pm Lunch 1:45pm happy Employees = happy Customers: Examining how to recruit and  with your Customers? • How can you differentiate your brand in an increasingly homogenous market? • How can you use your brand to establish an emotional connection with your customers? develop your staff to deliver a great customer experience • How can you drive the relationship between customer experience and • Examining how to find and hire the right people who will make a customer loyalty? CASE positive difference to the customer experience • How can you use your data to better understand your customers and use STUDY • Determining how to identify your staff doing the right thing and this intelligence to improve the customer experience? encourage the right behavior • How can you enhance the way you communicate with your customers in • Establishing how to create a brilliant culture that will generate an order to improve your relationship with them? optimal experience for your customers Panellists include: Nancy Tichbon, VP of Care, Bell Mobility, Bell Residential and Barbara Porter, VP of Customer Service & Business Development, Virgin Mobile Canada Nicor National angela Blevins, VP of Club Services, Bluegreen Corporation 2:15pm Establishing how to Move Customers from Satisfied to Loyal for panellist updates visit: www.cemintelecoms.com/uS As change velocity increases, what areas are most critical to retaining and gaining customers? This presentation will cover two specific industries: INDUSTRY Wireless phone and residential television. 6:10pm End of conference day one PERSPECTIVE • Determining how to create a total customer experience that drives customer satisfaction • Establishing what to measure in order to prioritize initiatives and define organizational focus • Identifying the most significant links to customer churn and retention • Examining the key areas where exceeding customer expectations can make a real difference • Understanding what motivates your customers to be loyal and a champion of your brand Steve kirkeby, Executive Director of Global Telecommunications Practice, J.D. Power & associates Register now @ www.cemintelecoms.com/uS
  • 4. Conference Day Two: Thursday 16th February 2012 8:00am Registration and coffee • Understanding how to develop a business case for breaking down silos of data and establishing a single view of the customer 8:45am Opening remarks by the Chair • Determining how to leverage your data to gain insight into your customers • Learning how to take a holistic approach to analyzing the customer 8:55am KEYNOTE PRESENTATION: experience across all touch points Want to Create a Better Customer Experience? Start by Providing it • Establishing how to act on your data analysis and insights in order to to your Associates improve the customer experience KEYNOTE This presentation will explore the strategy that has made U.S. Cellular® For speaker updates, visit: www.cemintelecoms.com/US SESSION top of the league in wireless despite being the smallest of the national carriers. You will learn how to create an associate environment that will 12:30pm ROUNDTABlE DISCUSSION SESSION: ensure a superior customer experience. How do you Measure the Customer Experience and Drive Continuous • Your company will never be what your associates are not; and your Performance Improvement? associates will never be what you are not: Examining why leadership is Delegates will have the opportunity to participate in two out of three the key to delivering on customer experience discussion sessions. At the end of each session, the facilitator for each group • Award-winning customer experience is not about making every will summarize the key findings before opening up the discussion to the floor. customer’s wildest dreams come true: Exploring the importance of Topic 1: What criteria should you use when measuring the customer providing consistent service across all customer touch points and experience? staying true to the promises of your company’s brand Topic 2: How can you collect and monitor your customer experience data lynn Costlow, VP of Customer Service, US Cellular in a systematic and sustainable way? Topic 3: What tools can you use to monitor your customer experience 9:25am Establishing how to Transform your Call Center from a Cost Environment performance and drive continuous improvement? to a High Performance Culture that is a Valuable, Strategic Asset In 2010, Frontier acquired multiple rural properties from Verizon, including 1:15pm lunch CASE 21 specialized call centers. The objective was to create a blended STUDY organization that is recognized by customers as a company that is “easy 2:15pm Determining how to Generate Customer loyalty in a Pay-in-Advance to do business with”. Drawing on Frontier’s strategies, metrics and results, Business this presentation will show you how to: • Understanding how to develop effective customer programs that CASE establish customer loyalty up-front • Establish a culture that drives ownership of the customer and their STUDY moments of truth • Getting to first payment and beyond: Examining how to stimulate • Introduce coaching to support and engage the front line and drive payment behavior in a pay-in-advance, non-invoiced billing model improved supervisor performance through “Coach University” • Establishing how to transform your first time right rates within: • Enable staff empowerment and an “I can” attitude to delight the - Customer service customers they serve - Technical support • Rationalize a complex outsourced, in-sourced and fragmented call • Scrutinizing the results of Public Mobile’s Customer Experience center environment into one, cohesive network that delivers a consistent improvement program and the impacts on: positive experience - Customer Satisfaction • Implement effective and efficient processes and systems: - Loyalty - Introducing automation with a human touch - Likelihood to recommend scores - Establishing customer-centric IVR and self-service Christine Robertson, Director of Customer Experience, Public Mobile lynn Holmgren, VP of Customer Support, Frontier Communications Christopher McKenzie, Director of Customer Management & Operations, Public Mobile 9:55am CROSS-INDUSTRY BEST PRACTICE SESSION: Managing the Transition for your Call Center from a Cost Center 2:45pm Establishing how to Drive Customer loyalty within your Consumer and to a Profit Center Business Segments CASE Bluegreen is a leader in vacation ownership resort and residential real • Determining how to link what the customer wants and needs with your STUDY estate business with 3,100 employees and more than 217,000 owners. CASE capabilities Hear the “Cinderella Story” about how the company doubled their STUDY • Establishing how and when to identify the “deal breakers” revenues from ‘08 to ‘09, ‘09 to ‘10, with significant increase again • Exploring how to break down silos within your organization from ‘10 to ‘11 and ‘11 to ‘12 despite challenging economic conditions. • Scrutinizing the steps to securing customer loyalty within your: Discover how the company is developing new revenue channels, - Consumer segment carrying out up-selling and launching social media initiatives. - Business segment Key topics include: • Case Study: Improving your customers’ network experience • Establishing the success factors for marrying sales and customer service Patricia Davidson, Senior Manager of Customer Experience, NII • Examining the lessons learnt from enhancing the product to provide a Holdings better customer experience • Scrutinizing best practices for driving operational efficiencies using 3:15pm Examining how to maximize cross-selling and up-selling opportunities performance reporting whilst ensuring a good customer experience Angela Blevins, VP of Club Services, Bluegreen Corporation • Establishing how to effectively implement a cross-selling and up 10:25am ROUNDTABlE DISCUSSION SESSION: CASE selling campaign in your call center STUDY - Understanding how to balance this with the need to provide a good How do you Balance Operational Efficiency with Customer Satisfaction in your Call Centers? customer experience Delegates will have the opportunity to participate in two out of three discussion • Determining how to link your cross-selling and up-selling campaign sessions. At the end of each session, the facilitator for each group will with staff compensation summarize the key findings before opening up the discussion to the floor. • Understanding how to develop training programs for your call center Topic 1: What performance metrics should you use in the call center to agents and close any skills gaps balance efficient handling times with high customer satisfaction scores? • Examining how to drive employee retention in a high churn call Topic 2: What are the most effective ways of engaging and incentivizing center environment your call center agents in order to encourage the right behavior? • Establishing how to define weighted performance metrics for your Topic 3: How can you increase your first contact resolution rates, particularly agents in order to encourage the right behaviour when faced with customer issues that involve complex technology? Connie Kennedy, Director of Wireless Customer Care, nTelos 11:05am Morning refreshments and networking break 3:45pm ExPERT PANEl DISCUSSION: How can you Differentiate your Services Based on the Value of your Customers? 11:30am It’s About the Score, But It’s Not About the Score: How to Sustain a • What criteria should you use when segmenting your customer base: Superior Customer Experience Program - Strategic importance of “influencers” in the community This session, led by seasoned NPS® practitioner Lindsay Notwell, will - Products INDUSTRY PERSPECTIVE provide guidance and insights on how to generate real customer loyalty - Behavior and avoid the mistakes that many companies make as they implement • How can you determine which customers are truly profitable and when their customer experience improvement program. Key topics include: your high value customers are becoming unprofitable? • Managing the Chief: How to ensure the right approach by senior management • How can you differentiate the customer experience based on a • Practical advice for closed loop survey systems customer’s profitability? • Establishing how to turn your customer verbatims into actionable insights • How can you differentiate your service without discriminating against • Learning how to turn your customer insights into actions that will deliver certain segments? tangible improvements to the customer experience • How can you provide a differentiated customer experience on a large scale? • Running the Marathon: How to ensure your CEM strategy delivers lasting benefit • How can you improve the customer experience and meet your lindsay Notwell, CEO, nGen Strategies customers’ needs when you have a diverse customer base? Jeff lewandowski, Partner & EVP, Andrew Reise Consulting 12:00pm Understanding how to Manage the Volume of Customer Data and Use For panellist updates visit: www.cemintelecoms.com/US it to Generate Actionable Insights into the Customer Experience • Identifying and overcoming the challenges of managing different silos 4:30pm Closing remarks from the Chair of customer data: 4:40pm End of Conference - CRM - Web analytics - Customer surveys Don’t forget to sign up for the workshop when - IVR registering for the conference! - Marketing Register now @ www.cemintelecoms.com/uS
  • 5. Top five reasons to attend Customer Experience Management in Telecoms: • Benefit from the only event dedicated to CEM for the telecoms industry in north america • Learn from leading case studies and extensive networking opportunities with CEM experts from the telecoms sector and beyond • Discover how to engage employees at all levels and secure company-wide commitment to your CEM strategy • hear how to transform your first contact resolution rates in order to improve customer satisfaction and reduce churn • Learn how to radically enhance your communications with your customers and improve your relationship with them Reasons you should sponsor Customer Experience “It’s been a great event, it’s Management in Telecoms to improve your business: always a good size event for us which is a good chance for you to • generate new qualified leads - Access motivated, authorized buyers at network and meet a lot of people.” alcatel-Lucent, Director of Solutions Marketing the point where they are making purchasing decisions to further their strategies • Demonstrate thought leadership - Take centre stage in front of a captive and targeted audience and demonstrate your expertize and market knowledge • network with key decision makers and influencers - Gain face-to-face “We’ve had some great discussion with operators that we haven’t meetings with existing and potential clients spoken to before about some great • Position your company brand front of mind - Be the name that all carriers initiatives as well as making think of when selecting vendors some great introductions on the global operator base that you’ve • Stand out from vendor delegates - Stand out on an elevated platform with had here.” a heightened presence. Be seen as ‘front of mind’. Be the ‘go to’ first company MDS, Chief Marketing officer through maximum recognition at the event. • gain competitive advantage - Have direct influence on selection criteria for more information on sponsorship opportunities please contact: Sponsor Mark Lee, Project Manager, Telecoms iQ T: +44 (0) 20 7368 9434 E: sponsor@iqpc.co.uk you will meet and network with: Carriers and service providers from the telecommunications sector, plus other key industries vPs/Directors/Managers/Specialists of: • Customer Experience • Customer Service & Sales Canada 25% • Customer Service • Marketing • Customer Care • Customer Management USA 65% • Customer Operations • Customer Strategy • Call Center Operations • Commercial Operations South America 5% • Customer Support • Sales Other 5% • Client Experience Follow Telecoms IQ @TelecomsForum to keep up Media Partners to date with news and developments in Customer Experience Management in Telecoms #CEMIQ Join Telecoms Networking Forum on LinkedIn Find out more about the latest developments in Telecoms IQ conferences and industry news with the new Telecoms IQ blog http://telecomsiq.wordpress.com For more information on the conference programme and speaking opportunities, contact: Julie Coates, Conference Producer, Telecoms IQ +44 (0) 20 7368 9769 Email: telecoms@iqpc.co.uk Register now @ www.cemintelecoms.com/uS
  • 6. Customer Experience Management 5 WayS To REgiSTER in Telecoms North America Tel: +1 800 882 8684 Pre-Conference Workshop: 14th February 2012 or +1 646 378 6026 2 Day Conference Programme: 15th-16th February 2012 InterContinental Miami, Florida Fax: + 1 646 378 6025 To speed registration, please provide the priority code located on the mailing label or in the box below. Post: your booking form to IQPC ltd. 535 5th Avenue, 8th My registration code is pdfw Floor, New York NY 10017 USA Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the registration code above to inform us of any changes or to remove your details. Web: www.cemintelecoms.com/US Email: info@iqpc.com Discounted Price For Communication Service Providers** Packages Register and Pay by Register and Pay by Full 9th Dec 2011* 27th Jan 2012* Price Full Access Pass Save $1,000 Save $500 $2,497 Team Discounts* $1,497 $1,997 Save $1,000 Save $500 IQPC recognises the value of learning in teams. Groups of 3 or more Two-Day Conference Only $1,999 booking at the same time from the same company receive a 10% $999 $1,499 discount. 5 or more receive a 15% discount. 7 receive a 20% discount. Standard Prices Only one discount available per person. Packages Register and Pay by Register and Pay by Full 9th Dec 2011* 27th Jan 2012* Price Full Access Pass Save $1,000 Save $500 $3,497 venue & accommodation $2,497 $2,997 Save $1,000 Save $500 vEnuE: INTERCONTINENTAL MIAMI, 100 CHOPIN PLAZA MIAMI, FL Two-Day Conference Only $2,999 33131 UNITED STATES Tel: 305-577-1000 Fax: 1-305-577-0384 $1,999 $2,499 * To qualify for discounts, payments must be received by the early bird registration deadline. Early booking discounts are not valid in conjunction with any aCCoMMoDaTion: Travel and accommodation is not included in the other offer. For registration terms and conditions, please visit: www.cemintelecoms.com/us registration fee. However a number of discounted bedrooms have been ** Discounted Pricing apply to Communication Service Providers only. To qualify for discounts, payments must be received by the early bird registration reserved at the Intercontinental Miami. Please call the hotel directly on deadline. Early booking discounts are not valid in conjunction with any other offer. Please add 6% sales tax if you are a Connecticut resident or are Tel: 305-577-1000 and quote booking reference IQPC to receive your employed in the state of Connecticut discounted rate, prices start from $299. There is limited availability so we do encourage attendees to book early to avoid disappointment. Delegate Details Please photocopy for each additional delegate free online Resources Mr Mrs Miss Ms Dr Other To claim a variety of articles, podcasts and other free resources First Name Family Name please visit www.cemintelecoms.com/uS Department Mobile No. Digital Conference on CD-RoM Job Title Tel No. A digital version of the conference proceedings, including all presentations, is available to buy. Email I cannot attend the event, please send me the CD Rom priced at £599 plus vaT Yes I would like to receive information about products and services via email Recent digital events available: IQPC Point of Contact Customer Experience Management in Telecoms 2011 Maximising Customer Loyalty & Profitability 2011 Organisation Customer Segmentation & Churn Management 2011 For further information Please call: +44 (0) 20 7368 9300 or Nature of business email: knowledgebank@iqpc.co.uk. To search IQPC’s archived conference documentation visit: www.iqpcknowledgebank.com Address Terms and Conditions Postcode Country Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Payment Terms: Upon completion and return of the registration form full payment is required no later than 5 business days Telephone from the date of invoice. Payment of invoices by means other than by credit card or purchase order (UK Plc and UK government bodies only) will be subject to a $99 (plus VAT) processing fee per delegate. Payment must be received Fax prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received. iQPC Cancellation, Postponement and Substitution Policy: You may substitute delegates at any time by providing Approving Manager reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year Name of person completing form if different from delegate from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit I agree to IQPC’s cancellation, substitution and payment terms will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will Special dietary requirements: Vegetarian Non-dairy Other (please specify) receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within Please indicate if you have already registered by: Phone Fax Email Web one year from the date of cancellation. In the event that IQPC postpones an Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking. event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, Payment Method which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds Total price for your Organisation: (Add total of all individuals attending): given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an Card Number: VISA M/C AMEX event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour Exp. Date: Sec: strike, extreme weather or other emergency. Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or Conference code 20922.001 Name On Card: cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on Billing Address (if different from above): our web page as soon as possible. Discounts: All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any other discounts offered by IQPC (including team discounts) City/County/Postcode Cheque enclosed for: $ (Made payable to IQPC Ltd.) require payment at time of registration. Discount offers cannot be combined with any other offers. (Please quote 20922.001 with remittance advice) 6 Please do not pass my information to any third party iQPC Bank details: Details for making payment via EfT or wire transfer: JPMorgan Chase, Penton Learning Systems LLC © IQPC Ltd. VAT Registration No. GB 799225967 dba iQPC:957-097239 aBa/Routing #:021000021 ClICK HERE NOW TO SUBMIT PayMEnT MuST BE RECEivED THIS FORM VIA EMAIl PRioR To ThE ConfEREnCE