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Asia

What Makes
Millennials
Tick?
Social Inequality And The Economy Are The
Most Important Issues In Asia
Central & Eastern Europe
Western Europe
North America

#1. The Economy: 34%
#2. Social Inequality: 15%

#1. The Economy: 22%
#2. Social Inequality: 17%
#2. Poverty: 17%

#1. The Economy: 46%
#2. Education: 12%

Middle East & Africa*

Asia
#1. The Economy: 24%
#1: Social Inequality: 24%

#1. Terrorism: 19%
#2. Political Unrest: 13%

Latin America*
#1. Social Inequality: 19%
#1. Education: 19%
*The Economy Ranks:
#4 in LatAm (11%)
#4 in MEA (10%)
2

2	
  
Climate Change Is A Pressing Issue To Asian
Millennials

38%

49%

Central & Eastern
Europe
Western Europe

36%

North America
44%

59%
Asia

Middle East & Africa

70%
Latin America
Globally, 53% of Millennials believe climate change is
“very pressing”
3

3	
  
Asian Millennials Believe The Economy Is
Headed In Right Direction

4

4	
  
Asian Millennials Believe More Regulations
Will Drive Economic Growth
The	
  best	
  way	
  to	
  drive	
  economic	
  growth	
  in	
  my	
  country	
  is	
  through…	
  

5

5	
  
Asian Millennials Are Less
Concerned About Progressions To
The Workplace
% Say it is
difficult for their generation to progress
from school to the
workplace environment

% Say they
expect to have to continue working
indefinitely, and will not have
enough money to retire comfortably

63%

Global

58%

North America

39%

49%
61%

Latin America
Western Europe

19%

74% 56%

Central & Eastern
Europe

66% 60%
61%

Asia
Middle East & Africa

59%

6

33%
39%

6	
  
Asian Millennials Strongly Consider A Decent
Paying Job A Right

Global

North
America

Latin
America

7

Western
Europe

Central &
Eastern
Europe

Asia

Middle East
& Africa

7	
  
Asian Millennials Are Less Devout Than Their
Parents…

In Asia,

51%
Say they
are less devout
than their parents

Global

Central &
North
Latin Western
Eastern
America America Europe
Europe

Asia

Middle
East &
Africa

More devout

12%

13%

16%

9%

12%

11%

21%

Less devout

51

50

55

52

46

51

43

Equally
devout

37

37

29

39

42

38

36

8
…But Open To Others’ Religious Beliefs…

In Asia,

78%
say they are

open toward
other religions

and beliefs outside
their own

Global

Central &
North
Latin Western
Eastern
America America Europe
Europe

Asia

Middle
East &
Africa

Very open

37%

38%

46%

37%

21%

36%

39%

Somewhat
open

39

40

33

38

38

42

38

Not very open

14

13

13

12

23

13

16

Not at all open

10

10

7

13

17

9

6

9
…And Would Consider Marrying Someone With
Different Religious Beliefs

In Asia,

82%

Global

say they
would consider

Yes

with different
religious beliefs

marrying someone

Central &
North
Latin Western
Eastern
America America Europe
Europe

Asia

Middle
East &
Africa

45%

52%

56%

49%

32%

43%

29%

Maybe

35

27

31

33

46

39

27

No

19

20

13

17

22

17

42

10
Asian Millennials Uncertain About
Whether Their Government Reflects Their
Values politicalBeliefs
And system represents my
I believe my country’s current
values and beliefs (Showing Disagree)
Asia
76%	
  
68%	
  
47%	
  
44%	
  
33%	
  

Strongly Disagree

11

Somewhat Disagree

11	
  
Belief In Change Through Education And
Protecting The Environment
Global

North
America

Latin
America

Western
Europe

Central &
Eastern
Europe

Asia

Middle
East &
Africa

42%

37%

53%

32%

42%

44%

43%

Protecting our environment

41

29

52

32

39

48

24

Eliminating poverty

39

34

46

45

37

36

43

Providing basic food and shelter to
people

24

34

22

27

25

21

23

Promoting sustainable energy

24

20

19

20

12

31

18

% believe the most important way
to make a difference is

Improving the access to and the
quality of education

12

12	
  
The Study Of Choice For Success?
Technology
% believe the most important
field of study to ensure personal
future success

Global

North
America

Latin
America

Western
Europe

Central &
Eastern
Europe

Asia

Middle
East &
Africa

Technology

36%

28%

34%

23%

30%

44%

30%

Economics

20

17

19

20

25

20

19

Foreign Languages

13

3

17

15

16

13

17

Science

12

19

10

15

9

9

14

Mathematics

4

7

5

5

5

3

7

Literature

3

4

3

3

3

3

3

13

13	
  
Learn more at
www.telefonica.com/millennials

#TEFMillennials

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What makes Asian Millennials Tick?

  • 2. Social Inequality And The Economy Are The Most Important Issues In Asia Central & Eastern Europe Western Europe North America #1. The Economy: 34% #2. Social Inequality: 15% #1. The Economy: 22% #2. Social Inequality: 17% #2. Poverty: 17% #1. The Economy: 46% #2. Education: 12% Middle East & Africa* Asia #1. The Economy: 24% #1: Social Inequality: 24% #1. Terrorism: 19% #2. Political Unrest: 13% Latin America* #1. Social Inequality: 19% #1. Education: 19% *The Economy Ranks: #4 in LatAm (11%) #4 in MEA (10%) 2 2  
  • 3. Climate Change Is A Pressing Issue To Asian Millennials 38% 49% Central & Eastern Europe Western Europe 36% North America 44% 59% Asia Middle East & Africa 70% Latin America Globally, 53% of Millennials believe climate change is “very pressing” 3 3  
  • 4. Asian Millennials Believe The Economy Is Headed In Right Direction 4 4  
  • 5. Asian Millennials Believe More Regulations Will Drive Economic Growth The  best  way  to  drive  economic  growth  in  my  country  is  through…   5 5  
  • 6. Asian Millennials Are Less Concerned About Progressions To The Workplace % Say it is difficult for their generation to progress from school to the workplace environment % Say they expect to have to continue working indefinitely, and will not have enough money to retire comfortably 63% Global 58% North America 39% 49% 61% Latin America Western Europe 19% 74% 56% Central & Eastern Europe 66% 60% 61% Asia Middle East & Africa 59% 6 33% 39% 6  
  • 7. Asian Millennials Strongly Consider A Decent Paying Job A Right Global North America Latin America 7 Western Europe Central & Eastern Europe Asia Middle East & Africa 7  
  • 8. Asian Millennials Are Less Devout Than Their Parents… In Asia, 51% Say they are less devout than their parents Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa More devout 12% 13% 16% 9% 12% 11% 21% Less devout 51 50 55 52 46 51 43 Equally devout 37 37 29 39 42 38 36 8
  • 9. …But Open To Others’ Religious Beliefs… In Asia, 78% say they are open toward other religions and beliefs outside their own Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa Very open 37% 38% 46% 37% 21% 36% 39% Somewhat open 39 40 33 38 38 42 38 Not very open 14 13 13 12 23 13 16 Not at all open 10 10 7 13 17 9 6 9
  • 10. …And Would Consider Marrying Someone With Different Religious Beliefs In Asia, 82% Global say they would consider Yes with different religious beliefs marrying someone Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa 45% 52% 56% 49% 32% 43% 29% Maybe 35 27 31 33 46 39 27 No 19 20 13 17 22 17 42 10
  • 11. Asian Millennials Uncertain About Whether Their Government Reflects Their Values politicalBeliefs And system represents my I believe my country’s current values and beliefs (Showing Disagree) Asia 76%   68%   47%   44%   33%   Strongly Disagree 11 Somewhat Disagree 11  
  • 12. Belief In Change Through Education And Protecting The Environment Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa 42% 37% 53% 32% 42% 44% 43% Protecting our environment 41 29 52 32 39 48 24 Eliminating poverty 39 34 46 45 37 36 43 Providing basic food and shelter to people 24 34 22 27 25 21 23 Promoting sustainable energy 24 20 19 20 12 31 18 % believe the most important way to make a difference is Improving the access to and the quality of education 12 12  
  • 13. The Study Of Choice For Success? Technology % believe the most important field of study to ensure personal future success Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa Technology 36% 28% 34% 23% 30% 44% 30% Economics 20 17 19 20 25 20 19 Foreign Languages 13 3 17 15 16 13 17 Science 12 19 10 15 9 9 14 Mathematics 4 7 5 5 5 3 7 Literature 3 4 3 3 3 3 3 13 13