Millennial Leaders are optimistic about the future and believe they can make a difference globally. They are more tech savvy than the global average, with higher rates of ownership for smartphones, laptops, desktops, and tablets. Millennial Leaders are also more civically engaged, and believe that technology has made them better informed about politics and that social media plays an important role in political events. They are driving change and see opportunities for entrepreneurship.

1. Telefónica Global Millennial Survey
Meet the
Millennial Leaders_
Today’s young adults: the leaders of tomorrow.
Living at the intersection of technology, entrepreneurship,
and believing they can make a difference.
Optimistic_
New Media Focused_
“I have opportunities in my country to
become an entrepreneur.”
“I am on the cutting edge of technology.”
Millennial Leaders are most optimistic about
the future.
61%
Say they are very optimistic about
their future.
vs 32% of Global.
79%
Millennial Leaders
Global
...a developing news story or crisis. 55%
Millennial Leaders
Think optimistically of their
country’s future.
Millennial Leaders
Believe they can make a
global difference.
54%
Global
...credible news coverage. 51%
vs 67% of Global.
74%
Millennial Leaders believe the Internet, including social
media is the best resource for...
45%
Global
64%
...entertainment. 62%
vs 40% of Global.
Tech Savvy_
Civically Engaged_
Millennial Leaders are more likely to own a
technological device.
“I believe I can make a local difference.”
82%
own a
SMARTPHONE
vs 76% of Global.
80%
own a
LAPTOP
vs 74% of Global.
Millennial Leaders are more civically engaged and
empowered to drive change.
Always participate in their country’s political process.
Millennial Leaders 46%
Global 28%
Technology has made them better informed about political
issues in their country.
66%
own a
DESKTOP
vs 50% of Global.
46%
own a
TABLET
vs 28% of Global.
Millennial Leaders are
more influenced by technology_
Millennial Leaders 67%
Global 38%
Social media plays an important role in current political
events and movements in their country.
Millennial Leaders 60%
Global 33%
Millennial Leaders, 11% of the 12,171 survey
respondents aged 18 - 30 from 27 countries, who
will drive change.
More Millennial Leaders said
technology was influential in
GLOBAL
shaping their outlook on
life-to-date compared to Global
30% 44% Millennials.
MLs
Empowered and Inspired
Millennial Leaders are
making a global difference with
ever-widening access to
technology, education,
entrepreneurship and
opportunities to grow
their careers.
These insights will help
our global society
empower and enable
Millennials through digital
literacy and entrepreneurial
programs.
Learn more at telefonica.com/millennials
#TEFMillennials