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                                         Welcome!
    ! !   !         !!
    ! !   !!
!
    ! !   !!




                   Presented by Josiane Feigon
           Author and CEO of TeleSmart Communications


                0
The Sourcebook
Voted Book of the Year
by AA-ISP!




       1
Spring 2013




              .


Josiane Feigon, !
Author & CEO TeleSmart!
!
          !
Gone!



2.0!

           3!
Gone!




    4!
Gone!




    5!
Gone!




    6!
Gone!




    7!
Gone!




    8!
Gone!




    9!
Gone!




    10!
Gone!




    11!
The New Normal




TeleSmart Communications                 12!
 All Rights Reserved 2012
Customer 2.0




           13!
Love/Hate




        14!
Mixed Messages
           What They Do!                          What They Really Mean!
They travel light!                           But still want company!
They are reluctant to spend $!               But have tons of cash!
They have short attention spans!             But devour relevant content!
They don’t trust vendors!                    But trust their social networks!
They see the phone as interruption!          But they accept demos!
They cancel appointments!                    But request quick concalls!
They have short fuses & memories!            But they forget why they are mad!
They are not monogamous!                     But they are starved for relationship!
They lose interest early in sales            But they pay attention at the end!
cycle!
They are independent and don’t               But they go out of their way to
need salespeople!                            appreciate an intelligent one!

              TeleSmart Communications                                            15!
               All Rights Reserved 2012
Talent 2.0




         16!
Love/Hate




TeleSmart Communications            17!
 All Rights Reserved 2012
Mixed Messages
           What They Do!                               What They Mean!
They are impatient about career              But have a sense of entitlement
advancement!                                 when it comes to working hard!
They say “gimme, gimme, gimme”!              But they don’t run with it!
They are big multi-taskers!                  But they lose focus & need mentors!
They are fearless with authority!            But need structure and direction!
They don’t like phone conversations! But like social network conversation!
They don’t like land lines!                  But they like automated dialers!
They are very opinionated!                   But don’t take feedback well!
They want work-life balance!                 But would rather go out for happy
                                             hour!
They are extremely social on FB!             But not as much on LinkedIn!
They hate rejection!                         But lack the ability to self-diagnose!

              TeleSmart Communications                                                18!
               All Rights Reserved 2012
Tech & Tools
Social Media
Hierarchy
Relationships
Swag
NOW!
Mobile
Collaboration
FUN!
Tools 2.0




        28!
Prospecting 2.0




TeleSmart Communications                  29!
 All Rights Reserved 2012
Superhero Traits
    Potent Prospecting!
!
      Engagement!
       Education!
      Mobilization!
      Collaboration!
       Application!



                          30!
Thank You!
Josiane Feigon
                               Voted Book of the Year by AA-ISP, 2011!
Founder and CEO, TeleSmart
Communications
Author, Smart Selling
on the Phone and Online
Blogger, Cubicle Chronicles

Linkedin- TeleSmart Selling Group
Twitter; @josianefeigon




                                                                   31!

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AA-ISP November 2012

  • 1. 
 Welcome! ! ! ! !! ! ! !! ! ! ! !! Presented by Josiane Feigon Author and CEO of TeleSmart Communications 0
  • 2. The Sourcebook Voted Book of the Year by AA-ISP! 1
  • 3. Spring 2013 . Josiane Feigon, ! Author & CEO TeleSmart! ! !
  • 5. Gone! 4!
  • 6. Gone! 5!
  • 7. Gone! 6!
  • 8. Gone! 7!
  • 9. Gone! 8!
  • 10. Gone! 9!
  • 11. Gone! 10!
  • 12. Gone! 11!
  • 13. The New Normal TeleSmart Communications 12! All Rights Reserved 2012
  • 15. Love/Hate 14!
  • 16. Mixed Messages What They Do! What They Really Mean! They travel light! But still want company! They are reluctant to spend $! But have tons of cash! They have short attention spans! But devour relevant content! They don’t trust vendors! But trust their social networks! They see the phone as interruption! But they accept demos! They cancel appointments! But request quick concalls! They have short fuses & memories! But they forget why they are mad! They are not monogamous! But they are starved for relationship! They lose interest early in sales But they pay attention at the end! cycle! They are independent and don’t But they go out of their way to need salespeople! appreciate an intelligent one! TeleSmart Communications 15! All Rights Reserved 2012
  • 17. Talent 2.0 16!
  • 18. Love/Hate TeleSmart Communications 17! All Rights Reserved 2012
  • 19. Mixed Messages What They Do! What They Mean! They are impatient about career But have a sense of entitlement advancement! when it comes to working hard! They say “gimme, gimme, gimme”! But they don’t run with it! They are big multi-taskers! But they lose focus & need mentors! They are fearless with authority! But need structure and direction! They don’t like phone conversations! But like social network conversation! They don’t like land lines! But they like automated dialers! They are very opinionated! But don’t take feedback well! They want work-life balance! But would rather go out for happy hour! They are extremely social on FB! But not as much on LinkedIn! They hate rejection! But lack the ability to self-diagnose! TeleSmart Communications 18! All Rights Reserved 2012
  • 24. Swag
  • 25. NOW!
  • 28. FUN!
  • 29. Tools 2.0 28!
  • 30. Prospecting 2.0 TeleSmart Communications 29! All Rights Reserved 2012
  • 31. Superhero Traits Potent Prospecting! ! Engagement! Education! Mobilization! Collaboration! Application! 30!
  • 32. Thank You! Josiane Feigon Voted Book of the Year by AA-ISP, 2011! Founder and CEO, TeleSmart Communications Author, Smart Selling on the Phone and Online Blogger, Cubicle Chronicles Linkedin- TeleSmart Selling Group Twitter; @josianefeigon 31!