Clear and simple advice on how to make your iPhone app famous. Teletext Mobile runs mobile strategy and development for Associated Northcliffe Digital. They intend to be the biggest publisher of mobile applications across all mobile platforms and categories in Europe. They also run a monthly competition where developers can win a publishing deal for their unpublished iPhone app. Winners will be promoted across the vast DMGT and AND network, including the Daily Mail, Metro UK, Findaproperty.com, Jobsite.co.uk, TeletextHolidays.com and Motors.co.uk, uniquely reaching a monthly audience of over 38 million people.

1. Marketing iPhone Apps London iPhone Developer meetup, 5 May 2010

2. Agenda Who are Teletext Mobile? Developing an app you can market Marketing the app you’ve developed

3. Teletext Mobile manages: Mobile strategy and development for AND Apps launched since January 2010* 171,000 downloads 177,000 downloads Strategy development Industry relationships Product development Developer relationships Group advertising deal Marketing assistance 63,000 downloads 52,000 downloads 28,000 downloads 1,000 downloads Launches in May 2010 *Download figures as of April 2010

4. Teletext Mobile aims to be: Biggest publisher of 3rd party mobile applications By 2011, Teletext Mobile aims to be the biggest publisher of iPhone apps in UK and potentially Europe, with a portfolio of mobile apps across all platforms and categories.

5. Agenda Who are Teletext Mobile? Developing an app you can market Marketing the app you’ve developed

6. Why build an app?

7. Coming up with the idea Some things to consider…

8. Cycle of development TOP TIP: Don’t think about marketing when you launch an app, but when you first have the idea.

10. Design

11. App store description

12. Press release info

13. Word-of-mouth soundbite

14. Etc etcIf you can't explain it simply, you don't understand it enough. – Einstein

16. Let people share via text, email, and social networks.

18. People who haven’t got it, get it. New features give people something to tell their friend.Oooh, Spotify now has Social Profiles! Download the app so I can send you my playlists.

19. Pitching an app to clients If you don’t want to pay for it, how do you pitch it? To get a client to buy or sponsor an app, it’s key that your product builds long term-value. Most clients will want: Clear opportunities for data collection. On-going engagement with consumers. How can your app build brand loyalty? How can it promote new products? Find a principle, go niche. Leverage a successful principle like Foursquareand tailor it to the brand’s desired audience; for instance by creating a branded urban art discovery app. Engage a community, share the brand.

20. Agenda Who are Teletext Mobile? Developing an app you can market Marketing the app you’ve developed

22. Add keywords to your listing – it’s App SEO!

24. 1. Social Media and Digital PR Email your friends and family! Ask them to spread the word and post positive reviews. Post your app to Twitter, Facebook and Linkedin; ask your connections to retweet or share. Engage influencers and bloggers: @mikebutcher, @technokitten, @ew4n, @jamescameron Post your app to App forums and groups: LIDG, Smartphone developer group, M-Football Email review sites and app blogs: FreshApps, AppVee, AppTisk, 148Apps, iusethis, MacWorld, theapplicationreview.com Attend events, such a the London iPhone Developer Group, DevDay for iPhone, etc. Enter developer competitions: App Circus, App Star, App Factor LISTEN and ENGAGE

25. 2. Traditional PR Traditional PR can play a huge role in getting mass scale downloads. Traditional media are all over iPhone apps, providing plenty of opportunities to get your app placed. If you’re sending out a press release… Read! Which publications would promote your app, and where? Get an understanding of what particular journalists or bloggers are interested in. Journalists look for a hook. The Lonely Planet apps had over 3 million downloads when they made them free for the week followingvolcano eruption in Iceland: ash clouds stirring up the ‘Appmosphere’ makes a great headline. What’s your hook? Focusing on an exclusive post/article can get you more press than a blanket email. It pays to be strategic.

26. Digital & Mobile advertising The benefit of digital and mobile advertising is that it can be highly targeted. 80% of application discovery happens on a phone (Source: AdMob) Build a roadblock – a relatively small budget can go a long way if you spend it quickly.

27. Print advertising Don’t dismiss print advertising. Follow the money – look where networks spend their money. They spend a lot of time on developing the best ways to sell their products and services, so if they’re advertising in print it’s probably worth it. Follow the crowd – 30% of Metro UK readers own a smartphone, and they are TWICE as likely to own an iPhone compared to readers of other newspapers. Print advertising WORKS – we have founda single ad in Metro UK can double app sales in a day.

28. WIN a publishing deal with TeletextMobile Enter your unpublished iPhone or iPad app and we’ll make it famous! The winning app will be promoted through in a PR & social media campaign, and across DMGT assets including Daily Mail, Metro, Motors, Jobsite, Findaproperty, Local People, and Teletext Holidays. The next deadline is 9th May 2010. For more info… WEBSITE: www.appfactor.co.uk FACEBOOK: AppFactor EMAIL: contact@appfactor.co.uk TWITTER: @appfactor