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Business to Business Marketing Companies: How to Ensure Your Strategies Boost Sales
- 1. Business to Business Marketing Companies How to Ensure Your Strategies Boost Sales June 16, 2012
- 2. Business to Business Marketing Companies Develop strategies to maximize revenues Blending customer data, content marketing and multichannel marketing strategies Strategies will generate greater number of qualified leads to execute the right campaigns
- 3. Business to Business Marketing Companies B2B products and services must continually evolve Develop process that creates real customer value rather than focusing on generating more leads Campaigns must be fine tuned to effectively hit target prospects
- 4. Business to Business Marketing Companies Developing lead management process by collaborative and integrated approach Lead management success requires enhancing lead management process, by identifying and agreeing on demand drives and length of sales cycle Nurture leads and finally define when leads are routed to sales and tracked throughout cycle
- 5. Business to Business Marketing Companies How to Use the Right Customer Data Evaluate customer and prospect data Quality instead of quantity matters most Weed out unqualified or unworthy of targeting Use customer definitions to collect appropriate data Create thorough and precise customer profile
- 6. Business to Business Marketing Companies Developing Meaningful Content Engage prospects with valuable content Content must be objective and meaningful that will address the concerns of your potential prospects Content such as: white papers, case studies and other informative materials Content must be available throughout channels
- 7. Business to Business Marketing Companies Using Multiple Channels to Reach Prospects Offer information to address prospects problems Position company as experts in field and help prospects improve their business Nurture campaigns through proper communication frequency and appropriate messaging
- 8. Business to Business Marketing Companies About the Author Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Business to Business Marketing Companies, visit http://www.televerde.com/company/b2b-marketi .
Editor's Notes
- Today we will spend the next 30 minutes or so discussing Televerde, our core competencies, and position in the demand creation marketplace and our unique business model and methodologies. Introduce yourself and others from Televerde present for the presentation and thank participants for joining. Over the next 15 minutes or so I’ll tell you about Televerde, our position in the demand creation, lead nurturing and contact data marketplace. I’ll provide an overview of our core capabilities and our unique and innovative integrated methodology which differentiates us from other solution providers. This presentation is intended to give you some context and ideas about how we can help you achieve your sales revenue growth objectives, so if you have any questions or need clarification on anything don’t hesitate to ask at any point throughout the presentation.