Flip through this eBook to see examples from 10 leading brands that are using online communities for social marketing and doing it right.

1. connections
connections
bigger ideas
positive word
of mouth
socialcommunities
bigger ideasbetter customerexperience
consumer engagement
communities
social networking
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CommunitiesONLINE COMMUNITY DESIGN LESSONS FROM LEADING BRANDS
10 Social Marketing

2. Social marketing in online communities is
about creating mutual value by fulfilling
your customers’ wants and needs while
adding value for your company.
Flip through this eBook to see examples of
brands that get it right.They’ve narrowed in
on the right mix of content, interaction and
design that keeps their communities growing.
You’ll see how these online communities
help brands increase sales, promote positive
word of mouth, create new ideas and build
better customer experiences through
online engagement.
welcometo online engagement
Social Marketing
increase salesBetter customer experience!
bigger ideas
Positive word
of mouth!
growing communities
faster market
research
connections
socialcommunities
consumer engagement
social networking
collaboration
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3. Community!
Social Hub
Conversations
engage brand fans
Videos
_
WHAT WE LIKE
Mashup of conversations, videos, blogs,
and tools engage brand fans about all
things golf in a central place
Unconventional homepage layout
highlights broad range of topics
and images
Community is a social hub integrated
with Titleist’s website and social
networks, such as Twitter andYouTube
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4. Elite Forumsbrand personality
engagement
Discussions
WHY IT’S UNIQUE
Experts and members discuss, review and
offer tips on the latest games and devices
Top contributors are rewarded with
badges and community privileges, like
guest blogs and access to elite forums
Content and imagery inject humor in the
community and reflect brand personality
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the world’s #1
computer & video
games resource

5. readers’ recipes
Taste of home is the
world’s leading
food media brand
Food for ThoughtShare advice
Readers discuss recipes, cooking challenges
and nutritional advice
Members share their cooking triumphs,
pictures, kitchen disasters and ‘food for
thought’
Discussion groups support conversations
by foodie interest and region
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WHY IT WORKS

6. Hitched is the UK’s
#1 wedding website
Interactive Planning
design ideas
Inspiration
vendor + customers
WHAT WE LIKE
Couples discuss all things wedding –
from decorations, speeches and attire to
wedding conundrums
Offers opportunities to win wedding goods
Connects vendors with customers based
on their needs
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marketing communities! Download
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