Social can be daunting for businesses. It’s tough to get your arms around the basic concepts and figure out where to get started. To help jumpstart your journey to learn more about the social ecosystem, flip through the Social 101 eBook. You’ll get a basic overview of these social tools, plus tips from industry experts on how to accomplish your business objectives with social: • Social networks (like LinkedIn and Twitter) • Social applications (such as wikis and forums) • Online communities

1. Social
101
Your Guide to
Social Media &
Online Communities
for Business
© 2012 Telligent Systems, Inc. All rights reserved.

2. Let’s get social
A social business primer
part i How to use social networks 6
part ii How to use social applications 14
part iii How to make your website interactive with online communities 22
part iV Next steps 31
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© 2012 Telligent Systems, Inc. All rights reserved.

3. Here’s the scoop
on social
Social media is
everywhere.
People get online to connect with friends, interact with family,
chat about interests and discuss the news of the hour on
popular social networks.
4/5
people who are online
23%
of Internet time
37%
of people use cell
check out social is spent on social phones for social
networks and blogs networks and blogs media
3
All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011” © 2012 Telligent Systems, Inc. All rights reserved.

4. Now businesses are getting social.
Social media has transformed from a business distraction to a business mandate. Figuring out what social tools
do and how to use them are key for businesses of all industries, associations, nonprofits and government.
“Social media momentum is extensive and
According to growing to the point where all organizations
Gartner: must explore its potential to impact business.”
What’s driving social
business?
Enhance brand awareness
Build closer relationships
of social networkers
with customers, employees,
follow a brand
partners and members
Increase revenue
Reduce operating costs
of social networkers
Generate buzz about write online reviews
your brand of goods and services
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Quote above from Gartner, Master Six Core Principles to Tap the Massive Power of Social Media, © 2012 Telligent Systems, Inc. All rights reserved.
Anthony J. Bradley, 29 November 2011
All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011”

5. So what’s an organization to do
about social business?
There’s a dizzying, ever-changing supply
of new buzzwords about social tools and
technologies. People are calling these new
social technologies Enterprise 2.0, social
business, social collaboration and more. But
which ones should your business use? And
how do you get measureable business value?
Confused?
you’re not
alone.
Use this guide as a roadmap to making your
business social.
5
© 2012 Telligent Systems, Inc. All rights reserved.

6. Want to see the rest of
the eBook? click here to
download now.
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© 2012 Telligent Systems, Inc. All rights reserved.