HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND

TECHNOLOGY AND TELCO
INNOVATION

Hugh Bradlow

Chief Technology Officer and Head of Innovation
TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4

Telstra Corporation Ltd

1

OUTLINE

6 Key Trends in ICT

5 Key Technology Challenges

Disruptive societal impacts

Telcos and Innovation

© 2011 Telstra Corporation Limited. All rights reserved 2

6 KEY TRENDS
IN INFORMATION AND COMMUNICATIONS TECHNOLOGY :

TOWARDS OMNISCIENCE
AND OMNIPRESENCE
1. Mobile
2. High Definition
3. On Demand

4. Sensors
5. Cloud
6. Augmented Intelligence


1. MOBILE


THE MOBILE INTERNET


THE MOBILE INTERNET:
AN APP FOR EVERYTHING

Health &
Shopping
Fitness

Video

Government

Public
Transport

Sport
Music

6
© 2011 Telstra Corporation Limited. All rights reserved

THE MOBILE INTERNET

Australian Smartphones Vs Feature Phones Forecast
16 Smartphone
14 Feature phone
No. of Units Shipped (Millions)

12
10
8
6
4
2
0
2009 2010 2011 2012 2013 2014 2015
Source: IDC Mobile Phone Tracker (June 2011)

Global Mobile Data Capable Device Forecast
600 Smartphones
No. of Units Shipped

500 Laptops/Dongles
(Millions)

400 Tablets
300

200

100

0
2008 2009 2010 2011 2012 2013 2014
Source: Ovum: Global Telecoms Analyzer (June 2011) © 2011 Telstra Corporation Limited. All rights reserved 7

MOBILE USERS > DESKTOP INTERNET USERS
WITHIN 5 YEARS

2500

2000
Internet Users (MM)

1500

1000
MOBILE INTERNET USERS

DESKTOP INTERNET USERS

500

0
2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E

MOBILE DEVICES:
STILL PROGRESSING RAPIDLY

New User Interfaces
PC Processing Power
Speech

New device classes
Near Field Communications Emerging device classes

Touchscreen
9

THE MOBILE WALLET: NFC SERVICES

CPU Mobile Money Download Coupon Available Tickets

Select your These offers are
NFC preferred available nearby:
payment account: Monthly Zone 1
Expires 4-Jun-2011
SE
SWP VISA CHQ
QF452 MEL->SYD
17:00 12-Jul-2011
CHQ
Buy one get one free

SIM

Secure Mobile Wallet Shopping Tickets for
Element (SE) coupon events,
on the SIM transport


2. HIGH DEFINITION


HIGH DEFINITION SCREENS

Rapid Adoption in Developed
Countries:

• 67% of Australian households
have HDTV sets
(up from 35% at end of 2008)


ELECTRONIC WALLPAPER

13

3D AND HOLOGRAPHY

14

HIGH DEFINITION MOBILE SCREENS

Rollable Bendable

Foldable Wearable


3. ON DEMAND


BROADBAND SPEEDS

Triple Play Triple Play Ultra HD & 3D
Web Surfing Gaming SDTV HDTV TV
Access 0.25Mbps 1.5 Mbps 12 Mbps 20 Mbps 25 Mbps 100 Mbps 200 Mbps
Speeds

17

FIXED AND MOBILE BROADBAND

100000
?
NG PON2 40G
Downstream Peak Speed (Mbps)

10000 NG PON1 10G
?
GPON 2.5G
1000 LTE –Advanced
BPON 620M
Wireline
LTE 300 M
Wireless
DOCSIS 3 150M LTE 150 M
100
HSPA 84 M
ADSL2+ 24M HSPA 42 M
HSPA 21 M
Bandwidth
10 ADSL1 HSDPA 14M HSPA: 5,10 MHz
8M LTE: 20 MHz
LTE- A: 100 MHz

1
1995 2000 2005 2010 2015 2020
Assumptions: Top of line commercial broadband services deployed, low network load and burst speeds. Typical customer speeds will be less
Sources: Telstra services and future estimates. Future wireless access estimates based on 3GPP standards
18

4. SENSORS


MOBILE PHONES AND SENSORS
Sensors attached to the phone

Sensor connected to
phone via low power
radio

Phone relays to
cloud via wireless
broadband
Sensors in the phone
• Gyroscope
• Accelerometer
• Compass
Glucose meter
• Proximity
• Environmentals
(Temp, pressure,
chemical....)
Fall detector
• Biosensors

Medical portal
Wireless band-aid

SENSORS: EVERYTHING COMMUNICATES

Google Power Meter Connected fridge Air quality

Security systems Traffic systems Water quality

21

5. CLOUD SERVICES


WHAT IS “CLOUD”?

• High Speed
• Reliable and Assured
• Many Devices
• Many Apps • Virtualised
• Efficient

USER Data Centre

Network


THE INEVITABLE MARCH OF THE CLOUD

Access to
applications Shared storage
and services from Security at scale and computing
any device, even capabilities
BYOD

Highly scalable Optimise the use
computing to cater of power and
for peak load emission of green
events house gases

24

5. AUGMENTED
INTELLIGENCE
(THINKING ON THE RUN)


SENSING YOU: (CONTEXT-BASED COMPUTING)
Synthesis: combine travel
Data: device collects
Intelligent assistance:
andminimise cognitive load
vehicle data with
and displays both
calendar and mapping
personal and public
by determining next
information to provide alerts
data Interact via simple
steps.
andvoice prompts
recommendations

Battery Recharge Required !

Your are running 25min late for your meeting!
Send a notification that you will be late?

Destination -
125km
The closest battery
Traffic -
swap station is:
Moderate
25km
Remaining fuel -
70km


AUGMENTED REALITY


5 BIG TECHNOLOGY
CHALLENGES

1. Network Capacity
2. Software Defined Radios
3. Portable Power Solutions

4. One Network for all purposes
5. All processing in the cloud


NETWORK CAPACITY

60

50

40
Spectral efficiency
30 improvements
X times 2008 value

Data demand growth
20

10

0 Further technology
improvements
2006 2008 2010 2012 2014 2016
Spectral efficiency improvements and data demand growth relative to 2008

29

PORTABLE POWER SOLUTIONS
- Power management and battery life
- Power scavenging: Turn power from the environment into energy for sensors or
devices:
• Solar (photovoltaic) cells
• RF power (inductive coupling)
• Sound (prototype generates 50mV from 100dB)
• Movement e.g. heartbeat-powered MP3 player, kinetic energy powered watch

LED on a contact lens powered wirelessly via RF
Image courtesy University of Washington


ALL SERVICES SUPPORTED ON
COMMON PUBLIC NETWORK
Relative RAN Signalling Traffic Demand
Load per MByte of Data Global mobile data traffic grew 2.6-fold in 2010.
Expecting 26-fold increase between 2010 and 2015. (Cisco, 2011)

100

Smart phone
10
M2M (sensor,
Polling @ 20 sec)

1
Feature phone
Tablet
Laptop User Data (per device)
MByte/Month (2010)
1 10 100 1000

Traffic Capacity and Signalling Capacity are both potential bottlenecks


SOFTWARE DEFINED RADIOS

Radios: A proliferation of technologies and bands
– WAN (3G, LTE, LTE-A)
o More than a dozen radio bands
– LAN (WiFi, incl. P2P)
– A-GPS
– NFC
– Bluetooth, Bluetooth Low Power
– iMB
– Whitespace radio

ALL PROCESSING IN THE CLOUD?

- Multimedia will continue to be a barrier:
• A true thin client: video stream of 3.8Mbps
(average) for 322kbps MPEG-2 encoded
Video Server
video 1
• A thick client (handset based decoding)
reduces video stream requirement to
Corporate video:
0.43Mbps (average)1 9.5MB @ 322kbps

Delivering multimedia content to large numbers of thin client devices places
unsustainable capacity demands on the wireless access network
1 Source: Telstra trial over wired LAN 33

TECHNOLOGY’S
DISRUPTIVE IMPACT ON
SOCIETY
• Business Productivity
• Transport and Infrastructure
• Connected Home and Energy Management

• Retail
• Entertainment


BUSINESS
PRODUCTIVITY


MANAGED SERVICES
Site 1
Today
Video
App
Local
DVR Monitoring

Site 2

Video
App
Local
DVR Monitoring

Cloud Opportunity MVaaS
Application
Site 1

Storage Compute

Secure IP-VPN Network Centralised Monitoring
Site 2

Wireless
Backup Remote Monitoring

ANALYTICS AND INTELLIGENCE

SECURITY ANALYTICS RETAIL ANALYTICS

Improve efficiency and Improve customer
effectiveness of security experience and
operation increase sales

MANAGED VIDEO


ENHANCED WORKFORCE TOOLS

INCOMING CALL
AUTO ANSWER
JENNY
THOMSON
CUSTOMER NO.
38567904

“Hi Jenny,
ADDRESS
I am unable to take
38 HIGH STREET
your call at the
NORTHCOTE, VIC
moment. I can meet
3069
you at your house in
TRAFFIC
45 min if that suits.”
LIGHT
TRAVEL TIME
CLICK TO
32 MIN. SEND


UNIFIED COMMUNICATION & COLLABORATION

Mobile participant
1-click to join video conference
Video Devices from tablet / notebook
Augmented information Translation Services
(People, roles, Real-time language
information, presence) translation

Audio
3D Audio
Recording & transcription
Voice commands © 2011 Telstra Corporation Limited. All rights reserved 39

TRANSPORT AND
INFRASTRUCTURE


SMART INFRASTRUCTURE

Sensors, Computers and
Communications Devices

Magnetic Nails

INTELLIGENT TRANSPORT SYSTEMS

Satellite Network Application server

Cellular Wireless
Networks
GPS combined with Traffic Control Centre
2-way data
External servers: Environmental Data


INTELLIGENT TRANSPORT SYSTEMS

Collision Avoidance Systems
Road trains

Collision Warning

Brake Support

• Driver assistance: visual and audible warnings when
an imminent crash is detected
• Automated pre-crash systems eg apply brakes and
retract seat belts


INTELLIGENT PUBLIC TRANSPORT

Use the mobile network to match an individual’s travel needs to public transport


AUTONOMOUS SHARED CARS


THE CONNECTED HOME
AND ENERGY
MANAGEMENT


THE CONNECTED HOME

Sensor Alert

Movement
Detected

Configure alerts, notifications &
Monitor (e.g. live video) from Receive alerts and notifications (e.g.
automated tasks
anywhere using any devices intruder).

MANAGING ENERGY CONSUMPTION

48


49


50

RETAIL


APPS: MOBILE SHOPPING


GROCERY SHOPPING

- Smart fridge and pantry
• Automatic inventory tracking
• Automatic ordering
- Digital shopping list
• Available on any connected device
(tablets, phones) Order online

Save
• Linked to store prices and specials $100 $120


ENTERTAINMENT


ENTERTAINMENT: MOBILE AND FIXED
CONVERGENCE

Send to preferred device

55

FINDING CONTENT THROUGH RECOMMENDATION


A SOCIAL EXPERIENCE

57

ENTERTAINMENT FOR YOUR COMMUTE
Real-time interrupt of audio
stream with alerts (e.g. Traffic,
NetTunity weather, news – configurable by
the user)

NetTunity

Select content and create playlists
using your PC
Play out selection via phone

IMMERSIVE GAMING


60

TELCOS AND
INNOVATION
1. Building a Network for the Future
2. Open Innovation


1. BUILDING A NETWORK
FOR THE FUTURE


MOBILE BROADBAND: THE NETWORK DOES
MATTER


FUTURE PROOFING THE NETWORK

Increasing line rates - 100Gbps, 400Gbps, 1Tbps –
required to support router requirements as traffic
grows
Effective Better Utilisation through progressively more granular
Bandwidth traffic management
Management • ROADM (wavelength level )
Traffic Management Granularity

• Sub-wavelength with OTN and ODU-Flex (1GE granularity)
OBS • Packet Statistical Multiplexing with MPLS-TP or Ethernet
Greater bandwidth efficiency through Optical Burst
Switching (OBS)
Packets
MPLS-TP
GE
OTN

λ
Increasing
Core Transport Capacity
ROADM

2.5 10 40 100 400 Gbps
Line Rate per λ

FIXED + MOBILE BROADBAND
WORKING AS ONE SERVICE

Wireless backup for fixed broadband
• Automatic failover of broadband service
• Fixed voice calls automatically routed to
nominated mobile

Smart router with USB Port on side: Connects Next G
Ultimate USB Modem for Broadband Back-up

APPLICATION AWARE NETWORKS:

Telepresence

Office Apps Department Branch Offices

Data Backup

IP VPN
Department Head Office


MORE FLEXIBLE NETWORKS: OPENFLOW
A RADICAL APPROACH TO BUILDING NEXT GENERATION CORE NETWORKS

Current Routing: OpenFlow:
Closed System Open System

OpenFlow Control Plane
Router centralised
Controller
Control
Control OpenFlow
Data Protocol
Data Path Data Plane
distributed
Multi-vendor

Tightly integrated software Centralised (cloud-
environment (e.g. Cisco IOS) based) Control Plane
separated from
simplified (lower cost)
switching layer

FUTURE PROOFING WIRELESS NETWORKS
Technology Improved spatial
Evolution: reuse: Heterogeneous Cognitive Radio:
3G->HSPA+->LTE- Networks: • Dynamic repurposing of
• Increased number of
>LTE-A • Coordinated small unused spectrum
sectors
• Open new spectral cells • Requires certainty about
• Advanced antenna
bands including • Cloud based radio interference issues
techniques
through TDD architecture

Smart Pipe enabler (QoS &
Policy Control)
Content-protocol-signalling
Radio
Controller Radio Core
optimiser

core Internet

Transport/ (Alternate location)

core off-load

Device Based Wi-Fi Off-load: Wireless Network Content, Protocol &
Caching: • Authenticate to Wifi caching: Signalling Optimisation:
• Off peak pre-fetch using mobile • Transparent cache • Performance Enhancing
of content and store credentials • Content Distribution Proxies
on the device • Load sharing


2. OPEN INNOVATION


TELSTRA’S INNOVATION CHALLENGE:
CHANGING THE CULTURE

The Telstra Innovation Challenge: Support without a
handout mentality: TeleMedCare
- Minimal effort involved in entering
- No Telstra claims on Intellectual Property
- The support of a big company to small organisations

Year Number of
Entries
2009 219
2010 60
2011 43


DEALING WITH THE BIG
UNKNOWN:
HUMAN BEHAVIOUR


WHY CLOUD SERVICES?

Compute Infrastructure Data and Applications

Social network Public

Server, Storage, Security Personal info Crowd sourced

On the move In the office At home

Data centre Utilisation
VIRTUALISATION ~10% - 15%

Conventional:

App 1
Network
App 2

Standalone Application
Server
Server Farm
Client PCs

Virtualised:
Virtual Machine 1

App 1

App 2 Network
App 3
Blade Server
App n Rack
Virtual Machine 2
Client PCs
Data centre Utilisation
~50% - 80% 73

HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND

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