Your website's not a static page - it's a dynamic and crucial part of your organization. And as your association's online community grows through your website's membership and events tools, so will your website's content grow. And how do you manage it all and keep it up to date?
This presentation discusses Annual Checklists for things like Homepage, Navigation, Settings, etc., Checking up on your SEO success, Reviewing your Google Analytics - and how to take action on what you find!, Benchmarks, Tendenci Reports, and Features in Tendenci you may not be using.
Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites
1. Auditing Your Tendenci Website
Checkups, Analytics, and
Benchmarks for Live Tendenci
Sites
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Wednesday, April 24, 13
2. The Question
My website is live!
Now what?
flickr.com/photos/oakleyoriginals/3526895658
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
3. What We’ll Cover
1. Checkups and Checklists
2. Content and Keywords
3. Analytics Benchmarks
4. Mobile
5. Tendenci Features you may not be using (yet!)
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
4. Caitlin Kaluza
Marketing Team
SEM Team
schipul.com/qcait
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Wednesday, April 24, 13
5. Part 1: Checkups & Checklists
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Wednesday, April 24, 13
6. Annual Homepage Audit
Squint Test
Headline
Imagery
Rich Media blog.schipul.com/
2013-homepage-audit
Dynamic Content
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
7. Squint Test - What do you do?
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
8. Is it Time for a New Headline?
• Three Types:
• Benefit Headlines
• News Headlines
• Curiosity Headlines
• Brainstorm
• Test, Test Test!
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
9. More Headline Resources
• Think of each story
title as a headline
• Resources:
• schipul.com/articles/your-
web-site-needs-a-strong-
marketing-headline/
• copyblogger.com/magnetic-
headlines/
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
11. Imagery
Does it fit your
industry/market
space?
Does it show real
people?
Does it build
credibility?
Is it consistent?
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
12. Rich Media & Dynamic Content
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
13. Navigation Checklist
What is the Goal of Your Website?
Use specific, concise labels
Keep it to about 7 items
Order by importance to the user
What are the 5 things someone
needs before acting?
Is new content easy to find?
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
14. Part 2: Content & Keywords
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Wednesday, April 24, 13
15. Content Reports
Google Analytics
Top Content
Page Path Report
Tendenci Event Logs
google.com/analytics
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
16. Tendenci Event Logs
Tracks activity
on your website,
color-coded by
module
/event-logs/reports/summary/
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
17. What Do I Do With this Data?
• Is it what you expected?
• Can you add more
content around popular
topics?
• Can you make other
content more findable/
interesting?
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
18. Keyword Density Analyzer
Focus on two and
three word phrases.
You Should See:
Your Brand Name
Primary Service or
Product
Geography
schipul.com/sem-tools
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
19. Google Analytics Keyword Report
Non-branded
Terms
By Traffic and
Conversions
Look for Surprises
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
20. What Do I Do With this Data?
• What keywords are
missing? Can you add
content around those
topics?
• What keywords are
sticking?
• What new keywords
are emerging?
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
21. Content Brainstorming
• Top 10 Ways to...
• Hot Topics/In the News
• Infographics
• How to/FAQs
• Tag People
• Local Content
• Revisit/Update Popular
Content
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
23. Incorporate Keywords Into Your
Content
Title Tag/Meta
Content Text
Alt Tags on Images
Cross Links
Photo/Video Tags &
slideshare.net/Tendenci/optimizing-your-
Descriptions tendenci-site-for-seo-seo-for-cms
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
24. Part 3: Analytics Benchmarks
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Wednesday, April 24, 13
25. Traffic Trends
Look at Month/Month
& Year/Year
Online visitor trends
should match offline
activity
Get in the habit of
adding notes
google.com/analytics
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
28. Part 4: Mobile
Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Wednesday, April 24, 13
29. Mobile
Everything is Mobile
Mobile Users want
the same experience
85% of mobile users
say they watch TV
with their devices
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13
30. Separate Mobile Site vs.
Responsive Design
Separate Mobile Site Responsive Design
• Cheaper to implement • Update content in
after the fact one place
• Two sites to keep • Recommended by
updated Google
• Two sites for search • More programming
engines to crawl required
@tendenci | www.tendenci.com | blog.tendenci.com
Wednesday, April 24, 13