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Start Ups & Brand
1.
Why brand matters!
2.
Index Ventures!
3.
Cult Brand!
4.
Why invest in a
brand! • • • • • Gross margins" Repeat purchase" Low CAC" Defensible " Durable" (looks like software)"
5.
Brand matters ! ! Online! +! Start
Ups!
6.
The world’s largest,
most competitive and efficient marketplace! !
7.
A killer brand! A
network effect:! " • • • • • Followers" Blogs, press" Customers" Hiring" Investors " " Which grows! "
8.
Brand! Objects ! Objects of
desire!
9.
Name! Narrative! Mission! Visual Identity! Social Proof!
10.
11.
Starting a brand?! ! 1.
Unique! 2. Narrative! 3. Mission!
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