SlideShare une entreprise Scribd logo
1  sur  20
Book Apps: Fact and Fiction IBPA Publishing University, May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email_address]
Book Apps: Fact and Fiction Thanks to IBPA, Amazon and SNCR! No need to take notes. Ring tones will be confiscated. About SNCR... About IBPA…
Book Apps: Fact and Fiction Fact: e-Books are growing
Book Apps: Fact and Fiction 2009 Retail > $40 M 2010 Retail > $80 M  2011 Retail > $500 M ???
Book Apps: Fact and Fiction Jan-Feb 2011 = $165M (“Loading”) Source: AAP, 14 April 2011
Book Apps: Fact and Fiction Fiction: e-Books are killing tree-Books
Book Apps: Fact and Fiction ,[object Object],[object Object]
Book Apps: Fact and Fiction ,[object Object],[object Object],[object Object]
Book Apps: Fact and Fiction Fact: Publishers need/want DRM (Remember Napster?)
Fiction: EPUB+DRM = easy Book Apps: Fact and Fiction
Could this get any harder? (And DRM is extra!)
 
Questions? Danny O. Snow Society for New Communications Research [email_address]
Hardware Wars Disclosure Huge Selection Huge Customer Base Quality Material Affordable 70% Pub Comp Not a Computer Not a Touchscreen Not a Phone Proprietary Bulky 7x9” Size
Hardware Wars Full Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary Bulky Size Uneven Quality High Developer Cost Not a Phone
Hardware Wars Phone Mini Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary (iPhone) Uneven Quality Low Prices-Royalties High Developer Cost Frequent Spec Changes
Third-Party Services Electric Lit Pubit Smashwords Lulu Scribd Fast Pencil Labor Intensive Uneven Quality No/Weak DRM Lower Royalties Fewer Customers
Shameless Sales Pitch SmartiBooks.com
Smartibooks.com No up-front cost 35% pub comp with “Pubu2011” code Minimal tech hassle (DOC, PDF, RTF) Quality output, slick features 100 million+ prospective customers iPad/iPhone, Kindle, Droid, Nook
Questions? Danny O. Snow Society for New Communications Research [email_address] See:  http://www.smartibooks.com  (Pubu2011 Code)

Contenu connexe

En vedette (17)

Utili-Comm : Powering Innovation
Utili-Comm : Powering InnovationUtili-Comm : Powering Innovation
Utili-Comm : Powering Innovation
 
Random Jeopardy(:
Random Jeopardy(:Random Jeopardy(:
Random Jeopardy(:
 
Pubu2011 kindle
Pubu2011 kindlePubu2011 kindle
Pubu2011 kindle
 
Tamso Maa Jyotirgamya 1
Tamso  Maa  Jyotirgamya 1Tamso  Maa  Jyotirgamya 1
Tamso Maa Jyotirgamya 1
 
NEW YEAR
NEW YEARNEW YEAR
NEW YEAR
 
SPANISH OMELETTE by Peio Gimeno
SPANISH OMELETTE by Peio GimenoSPANISH OMELETTE by Peio Gimeno
SPANISH OMELETTE by Peio Gimeno
 
Tamso maa jyotirgamya 1
Tamso maa jyotirgamya 1Tamso maa jyotirgamya 1
Tamso maa jyotirgamya 1
 
Hinduism
HinduismHinduism
Hinduism
 
Claude Monet
Claude MonetClaude Monet
Claude Monet
 
SAUSAGES by Peio Zamalloa
SAUSAGES by Peio ZamalloaSAUSAGES by Peio Zamalloa
SAUSAGES by Peio Zamalloa
 
SPANISH OMELETTE by Ane Ruiz
SPANISH OMELETTE by Ane RuizSPANISH OMELETTE by Ane Ruiz
SPANISH OMELETTE by Ane Ruiz
 
Heracles
HeraclesHeracles
Heracles
 
Atom
AtomAtom
Atom
 
Great Skyscrapers Around The World
Great Skyscrapers Around The WorldGreat Skyscrapers Around The World
Great Skyscrapers Around The World
 
Texas v. Johnson (1989)
Texas v. Johnson (1989)Texas v. Johnson (1989)
Texas v. Johnson (1989)
 
Cells
CellsCells
Cells
 
BASIC SOLAR SYSTEM PRESENTATION
BASIC SOLAR SYSTEM PRESENTATIONBASIC SOLAR SYSTEM PRESENTATION
BASIC SOLAR SYSTEM PRESENTATION
 

Similaire à Pubu2011 ebook2

Electronic media publishing
Electronic media publishingElectronic media publishing
Electronic media publishing
Comsultia
 
Consulting Project Final Report
Consulting Project Final ReportConsulting Project Final Report
Consulting Project Final Report
Lisa Torres
 
Better newsbizmodels
Better newsbizmodelsBetter newsbizmodels
Better newsbizmodels
Dan Pacheco
 
Do readers dream of e books (atkearney, febrero 2011)
Do readers dream of e books (atkearney, febrero 2011)Do readers dream of e books (atkearney, febrero 2011)
Do readers dream of e books (atkearney, febrero 2011)
Juan Varela
 
Rise and Fall and Rise of eBooks 31 mar 09
Rise and Fall and Rise of eBooks 31 mar 09Rise and Fall and Rise of eBooks 31 mar 09
Rise and Fall and Rise of eBooks 31 mar 09
Martin Taylor
 
Andrew Weinstein Presentation
Andrew Weinstein PresentationAndrew Weinstein Presentation
Andrew Weinstein Presentation
Mediabistro
 
Successfully moving into the age of digital books
Successfully moving into the age of digital booksSuccessfully moving into the age of digital books
Successfully moving into the age of digital books
Michael Bhaskar
 

Similaire à Pubu2011 ebook2 (20)

Electronic media publishing
Electronic media publishingElectronic media publishing
Electronic media publishing
 
Consulting Project Final Report
Consulting Project Final ReportConsulting Project Final Report
Consulting Project Final Report
 
Better newsbizmodels
Better newsbizmodelsBetter newsbizmodels
Better newsbizmodels
 
The Book in Transformation
The Book in TransformationThe Book in Transformation
The Book in Transformation
 
Mobile Reading Comes Of Age
Mobile Reading Comes Of AgeMobile Reading Comes Of Age
Mobile Reading Comes Of Age
 
eBooks - Tipping Points and Milestones
eBooks - Tipping Points and MilestoneseBooks - Tipping Points and Milestones
eBooks - Tipping Points and Milestones
 
Digital Strategy For Publishers
Digital Strategy For PublishersDigital Strategy For Publishers
Digital Strategy For Publishers
 
Digital book
Digital book Digital book
Digital book
 
Digital Disruption of the Book Publishing Industry
Digital Disruption of the Book Publishing IndustryDigital Disruption of the Book Publishing Industry
Digital Disruption of the Book Publishing Industry
 
Do readers dream of e books (atkearney, febrero 2011)
Do readers dream of e books (atkearney, febrero 2011)Do readers dream of e books (atkearney, febrero 2011)
Do readers dream of e books (atkearney, febrero 2011)
 
Gadgets, Digital Media and your Library.
Gadgets, Digital Media and your Library.Gadgets, Digital Media and your Library.
Gadgets, Digital Media and your Library.
 
Pictorical: Pitch Deck
Pictorical: Pitch DeckPictorical: Pitch Deck
Pictorical: Pitch Deck
 
O'Leary, Mobile Reading (Really!) Comes of Age
O'Leary, Mobile Reading (Really!) Comes of AgeO'Leary, Mobile Reading (Really!) Comes of Age
O'Leary, Mobile Reading (Really!) Comes of Age
 
Ohio's Excellent Libraries Need Excellent Electronic Content
Ohio's Excellent Libraries Need Excellent Electronic ContentOhio's Excellent Libraries Need Excellent Electronic Content
Ohio's Excellent Libraries Need Excellent Electronic Content
 
Digital book markets: Building markets for access
Digital book markets: Building markets for accessDigital book markets: Building markets for access
Digital book markets: Building markets for access
 
Digital Change in Publishing: a lesson learned in the US
Digital Change in Publishing: a lesson learned in the USDigital Change in Publishing: a lesson learned in the US
Digital Change in Publishing: a lesson learned in the US
 
Rise and Fall and Rise of eBooks 31 mar 09
Rise and Fall and Rise of eBooks 31 mar 09Rise and Fall and Rise of eBooks 31 mar 09
Rise and Fall and Rise of eBooks 31 mar 09
 
Andrew Weinstein Presentation
Andrew Weinstein PresentationAndrew Weinstein Presentation
Andrew Weinstein Presentation
 
Successfully moving into the age of digital books
Successfully moving into the age of digital booksSuccessfully moving into the age of digital books
Successfully moving into the age of digital books
 
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
App, Meet eBook. Ron Martinez, eBooks for Everyone Else NY, SF 2011
 

Dernier

Dernier (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 

Pubu2011 ebook2

  • 1. Book Apps: Fact and Fiction IBPA Publishing University, May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email_address]
  • 2. Book Apps: Fact and Fiction Thanks to IBPA, Amazon and SNCR! No need to take notes. Ring tones will be confiscated. About SNCR... About IBPA…
  • 3. Book Apps: Fact and Fiction Fact: e-Books are growing
  • 4. Book Apps: Fact and Fiction 2009 Retail > $40 M 2010 Retail > $80 M 2011 Retail > $500 M ???
  • 5. Book Apps: Fact and Fiction Jan-Feb 2011 = $165M (“Loading”) Source: AAP, 14 April 2011
  • 6. Book Apps: Fact and Fiction Fiction: e-Books are killing tree-Books
  • 7.
  • 8.
  • 9. Book Apps: Fact and Fiction Fact: Publishers need/want DRM (Remember Napster?)
  • 10. Fiction: EPUB+DRM = easy Book Apps: Fact and Fiction
  • 11. Could this get any harder? (And DRM is extra!)
  • 12.  
  • 13. Questions? Danny O. Snow Society for New Communications Research [email_address]
  • 14. Hardware Wars Disclosure Huge Selection Huge Customer Base Quality Material Affordable 70% Pub Comp Not a Computer Not a Touchscreen Not a Phone Proprietary Bulky 7x9” Size
  • 15. Hardware Wars Full Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary Bulky Size Uneven Quality High Developer Cost Not a Phone
  • 16. Hardware Wars Phone Mini Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary (iPhone) Uneven Quality Low Prices-Royalties High Developer Cost Frequent Spec Changes
  • 17. Third-Party Services Electric Lit Pubit Smashwords Lulu Scribd Fast Pencil Labor Intensive Uneven Quality No/Weak DRM Lower Royalties Fewer Customers
  • 18. Shameless Sales Pitch SmartiBooks.com
  • 19. Smartibooks.com No up-front cost 35% pub comp with “Pubu2011” code Minimal tech hassle (DOC, PDF, RTF) Quality output, slick features 100 million+ prospective customers iPad/iPhone, Kindle, Droid, Nook
  • 20. Questions? Danny O. Snow Society for New Communications Research [email_address] See: http://www.smartibooks.com (Pubu2011 Code)

Notes de l'éditeur

  1. * * Important to once again note, we are still in the adoption phase of epub and processes will need tweaking as they mature. Proof of EPUB Standard making a difference and working can be seen in this diagram. Everything is working as initially intended EPUB to Reading Systems and EPUB to Distributor or Compiler and transformed into proprietary format. Missing from this slide is how do you get to EPUB. This is the most critical decision you will have to make regarding your Digital Workflow. Do you go to XML workflow? Will you supply final PDF’s to service providers and have them create your epub? (Adobe unofficially mentioned possible future version of Acrobat to convert PDF to EPUB during Publishing Expo 2009 in NYC  ) Will you use Page Layout Software such as Adobe InDesign CS4, which can export to EPUB? Do you utilize 3 rd party software such as Atomik Export to get from Quark to XML then to EPUB. Quicky explain EPUB  Mobipocket  Compiler to Kindle