4. FSI Couponing Cause Marketing Sweepstakes Affinity Marketing Consumer Relationship Marketing In Store Marketing Licensing Publishing Loyalty Marketing Event Marketing PROMOTIONAL MARKETING EXPERTISE Contest In-store Couponing Sponsorship Sales Incentives Media Buying Merchandising Direct Marketing
5. PROVEN NEGOTIATOR AND RELATIONSHIP MANAGER The experience and expertise to negotiate favorable contract terms and conditions with industry icons and manage those relationships to deliver much more than the contract requires.
9. ART OF SOUP Objective : Drive Awareness to New Label Design and Deepen Consumer Engagement with the Brand. Results: 500 Million Media Impressions, Over 10,000 Original works of Art, OVER 10,000 ORIGINAL WORKS OF ART CREATED BY CONSUMERS
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12. NEW! Website NEW! Merchandising NEW! Consumer Advertising The biggest renovation in LFE’s 37 Year History New Look!, New Partnerships!, New Features!, Better Values! NEW! Merchandise Catalog Better Value! NEW! Partners LABELS FOR EDUCATION Objective : Improve school coordinator engagement and participation in school registration and label collection . Win Back-to-School Results: Increased school registration +18%, label redemption +3% and top tier customer support at 70% ACV – 12,000 stores for BTS Renovating the Longest Running Loyalty Program