This document provides a beginner's guide to search engine optimization (SEO). It discusses the importance of optimizing content, links, and technical elements of a website. Key factors mentioned include using keywords in descriptions, alt tags for images, directories and blogs for links, and keeping content and code regularly updated across different browsers to improve a site's organic search ranking. The overall message is that SEO is crucial for gaining free traffic and visibility through search engines like Google.

1. Search Engine
Optimisation
a beginners guide

3. natural (free) traffic

5. quantity and quality

8. it used to be....

10. paid for = pay per click or PPC

11. paid for = pay per click or PPC
organic = search engine optimisation or SEO

13. let’s talk about SEO
then

15. tell developer everything
content (is king)
links (is popularity)
technical stuff

17. content

18. content
domain names, page descriptions, url’s

19. content
domain names, page descriptions, url’s
keywords, keywords, keywords

20. content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names

21. content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names
alt tags on images

22. content
domain names, page descriptions, url’s
keywords, keywords, keywords
descriptions not names
alt tags on images
regular updates

24. linking

25. linking
directories such as yell, thompson, etc (free)

26. linking
directories such as yell, thompson, etc (free)
blogs you and others may produce

27. linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin

28. linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin
suppliers and customers

29. linking
directories such as yell, thompson, etc (free)
blogs you and others may produce
facebook, twitter, linkedin
suppliers and customers
regular updates

31. technical stuff

32. technical stuff
correct image sizing for maximum speed

33. technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible

34. technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible
check against explorer, firefox and safari

35. technical stuff
correct image sizing for maximum speed
take care with use of flash - invisible
check against explorer, firefox and safari
regular updates

37. why bother?

39. google is your PR

42. kohd