An introductory presentation for businesses on how to use social networking media.

1. beginners guide to
online networking

3. who are you?

5. ...but first...

7. who am I?

9. terry thorpe

11. fellow of the british computer society
fellow of the institute for information
management
chartered information technology
professional
senior member of the association for
computing machinery

13. ex director of skipton building society and
coutts
founder of kohd
winner of multiple awards - business and
technology
first use of broadband in europe

15. it used to be....

17. one to one or one to many
there were controllers, PR, you, me
there were agendas and processes
there were communicators and
communcated-to’s

19. and then came web 2.0

22. two way conversations and ‘communities’
people are in control; ‘crowdsourcing’
‘prosumers’ not ‘consumers’
massive changes taking place

24. what to do?

26. join LinkedIn

27. join LinkedIn
business based network
25 million users
join groups e.g. industry, region, interests
invite business collegues, old and new
fill in your profile - link to your web, etc.
reccomend and ask for reccomendations

30. why bother?

32. visability, visability, visability...
improve your connectability - old & new
find people you should know
puts you on google
makes search engines like you and your web

34. start a blog

35. start a blog
like the bbc, new york times, barrack obama
fifty senior managers in HP, every day
it’s easier than you think: www.blogger.com
read other peoples and comment
put it on your web site, emails, cards

38. why bother?

40. direct communications
competitive advantage - expertise
build you as, and for, your brand
public relations and positioning
search engines - again

42. join facebook

43. join facebook
more ‘social’ than ‘business’, have you ever...
ignore the press hysteria, proves it’s here
brand, personal touch, you, your company
set up a company group
search engines dot, dot, dot,

47. join twitter

48. join twitter
very quick and simple to join and use
do it every day at least once
follow colleques, famous, clients, etc.
use news feeds, quotes, advice, observations
you can autofeed onto facebook

51. why bother?

53. google is your PR

56. makes your business more ‘personal’
builds trust and reputation
you as your company and as brand (cool)
valuable information for you from others

58. think about youtube

59. think about youtube
set up a your own space
think about what you could do
include in email, web, twitter, blog, ....
the biggest ‘new media’ use
not that easy?

62. susan boyle = 100million

64. but not that hard

66. flip mino hd

68. words of advice

69. words of advice
be positive in the things you say
be aware that all of this connects in ways
be patient and keep with it
everything ends back with your web site
update it often - blog, tweets, rss

71. be part of it.

73. kohd

75. kohd