SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
The Power of Facebook

Getting the most out of the Web’s hottest property
Some Facts

• “Social Utility”
• Over 50 million users
• Started out as a college-only network, then opened earlier this year.
• 134% growth from September 2006 to September 2007
• More than 50 million users.
• 41% of users over the age of 35, fastest growing segment
• Platform for application development, over 6,000 apps currently running
• Supposed to be worth US$15 billion
The Coolest Thing About Facebook: Your Friends

• Reinforce and expand upon real-world social connections


• Do things to and with your friends inside of the walled garden


• See up-to-date information about your friends at a glance


• Share information with your friends


• See what your friends find interesting


• Meet your friends’ friends
The News Feed

What’s everyone up to?
Professional Etiquette:
                                      Family
Friend Requests
                                      Close Friends
• If your relationship is above the
  dotted line, a note may not be
  necessary.
                                      Peers in your Team
• If your relationship is below the
  line, attach a note explaining
  your request. Be specific!

                                      Superiors/
• Men approaching women, be
  particularly forthcoming.
                                      Subordinates
• Sucking in address book can
                                      Other Coworkers
  get you “sandboxed” if you
  send too many requests.
                                      Professional Contacts
• Promise yourself that you’ll view
  profile contents in context,
                                      Reconnecting
  especially if you’re the boss.
The Power of Facebook
Professional Etiquette:
                                      Family
Friend Requests
                                      Close Friends
• If your relationship is above the
  dotted line, a note may not be
  necessary.
                                      Peers in your Team
• If your relationship is below the
  line, attach a note explaining
  your request. Be specific!

                                      Superiors/
• Men approaching women, be
  particularly forthcoming.
                                      Subordinates
• Sucking in address book can
                                      Other Coworkers
  get you “sandboxed” if you
  send too many requests.
                                      Professional Contacts
• Promise yourself that you’ll view
  profile contents in context,
                                      Reconnecting
  especially if you’re the boss.
The Power of Facebook
Professional Etiquette:
                                      Family
Friend Requests
                                      Close Friends
• If your relationship is above the
  dotted line, a note may not be
  necessary.
                                      Peers in your Team
• If your relationship is below the
  line, attach a note explaining
  your request. Be specific!

                                      Superiors/
• Men approaching women, be
  particularly forthcoming.
                                      Subordinates
• Sucking in address book can
                                      Other Coworkers
  get you “sandboxed” if you
  send too many requests.
                                      Professional Contacts
• Promise yourself that you’ll view
  profile contents in context,
                                      Reconnecting
  especially if you’re the boss.
Your Profile: The Barry Bonds of Business Cards

• Create a hub for your content.


• List your professional qualifications and job description.


• Post photos that showcase your humanity.


• Share items of interest both individually and publicly.


• Share books, music, movies and television, but keep those items below the
  fold.


• Use a mobile client to make a friend request on the spot instead of exchanging
  business cards.
Groups

Conversations are Communities
Groups: Facilitated conversations
Driving Traffic by Participating in Groups

• Pasting an unsolicited link to your site on a group’s wall or shared items
  section is poor form.


• Instead, develop list of interesting content for group members.


• Post the list on your blog.


• Then post in the group and tell people why they might find your research
  useful.


• You drive traffic and you’re not being too commercial. Yes, you have
  commercial motivations, but you’re adding value at the same time.
Sharing Photos and Videos: Reinforcing Shared Experiences
Posted Items

• Sharing content facilitates relationships


• Download the Facebook toolbar for Firefox and use the share feature


• You can either send the news item to a specific person or group, or you can
  post it to your profile.


• My friends’ shared items feed on Facebook is where I get some of my most
  bloggable content. I can subscribe in RSS.


• My friends add value for me, and I add value for them by sharing items.
Facebook Culture: Vestigial Organs

• Poking


• Hookups & Random Meetings
The Power of Facebook
Facebook Culture: Immature Applications

• Poo-flinging


• Zombies and Vampires and Werewolves, oh my!


• Virtual Pets


• More useful than meets the eye
“What Zuckerberg and the
widget-makers have wrought is
mostly silly, useless and time-
wasting and the kazillion users of
these widgets are pretty much
just acting like little children.” -
Kara Swisher
The Power of Facebook
Successful Applications

• Leverage social context, friends want to connect with one another


• Start simple


• Respond to user input quickly
Widget Marketing on Facebook: Reaching Your
Audience

• Who are they and what do they want?


• Are they on Facebook in large enough numbers to justify the investment?


• How can you help them connect?


• Be useful!


• Think almost altruistically about serving their needs.
The Power of Facebook
Facebook Fridays: Leveraging Facebook Internally
New Features: Facebook Pages

• A brand can have fans.


• You can create a hub around your brand for content and interaction the same
  way that you do with your profile.


• Don’t just use it as a directory entry.


• This is not just another place for users to download Mountain Dew wallpapers,
  as the “Ad-Vocate” says.


• Creates a “social experience” where your friends can give honest feedback
  about brands and you can see that information associated with a brand.
New Features: Facebook Ads

• Adds social action to ads, so you can see when your friends have relationships
  with the brand that’s being advertised.


• Allows targeting by age, gender, geography, interests, marital status and more.


• Goal is to make advertising more relevant.


• I still want a Pandora for advertising.


• Some backlash regarding legality of using people’s likenesses to sell products
  without their consent.
The Power of Facebook
New Features: Sucking in Stories from Affiliated
Sites

• An action you take on an affiliated site is brought back into Facebook as a
  story.


• For example, I buy a new pair of BCBGirls slingbacks at Zappos.com and that
  information can show up on my Facebook profile.


• Privacy backlash: should be opt-in instead of opt-out.


• Users have to approve outside news stories twice before they are associated
  with profiles.
“When [Facebook] started to lay
bare its intentions to have
advertisers get strangely close to
users, the whole picture began to
look real creepy, real fast.
Creepy-drunk-uncle kind of
creepy.” - Paul Glazowski
“[Facebook is] still working more items into its
system - apps, gadgets, extras, you name it.
More utility. More stuff.

Ever get the feeling that it’s all just too much?
That it’s all happening too quickly. There’s a
palpable sense that there’ll come a time -
relatively soon, in fact - that the whole operation
will trip over its own shoelaces, lose its bearing,
and just fall into disarray. And I have to say,
that’s something I definitely see happening.
Pretty soon, too.” - Paul Glazowski
The Power of Facebook
• December 5-6, 2007



• Keynotes by Jeremiah Owyang and Lee Lorenzen



• Only a few seats left in the overflow room.



• More information: www.webcommunityforum.com/conferences
Questions?

 teresa@webcommunityforum.com


 http://www.webcommunityforum.com


 http://teresacentric.com


 http://tetesagehen.go2fb.com


 http://twitter.com/tetesagehen

Contenu connexe

Similaire à The Power of Facebook

Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)
Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)
Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)Comm202
 
Social Networking and Youth Work
Social Networking and Youth WorkSocial Networking and Youth Work
Social Networking and Youth WorkJess Nichols
 
Social Networking for Adults
Social Networking for AdultsSocial Networking for Adults
Social Networking for AdultsSteve Butzel
 
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...WorkSmart Integrated Marketing
 
Effective Use of Social Media
Effective Use of Social MediaEffective Use of Social Media
Effective Use of Social MediaJ. Gorzka
 
Job Hunting In A Tight Economy
Job Hunting In A Tight EconomyJob Hunting In A Tight Economy
Job Hunting In A Tight EconomyTai Goodwin
 
Linked In Slides 2009 02 24 B
Linked In Slides 2009 02 24 BLinked In Slides 2009 02 24 B
Linked In Slides 2009 02 24 BGreg Makowski
 
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleBeachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleWorkSmart Integrated Marketing
 
Facebook Fundamentals for Business
Facebook Fundamentals for BusinessFacebook Fundamentals for Business
Facebook Fundamentals for BusinessCari Sultanik
 
Facebook Fundamentals for Business
Facebook Fundamentals for BusinessFacebook Fundamentals for Business
Facebook Fundamentals for BusinessFulcrumTech
 
LinkedIn For College Students And Graduates 5.2011
LinkedIn For College Students And Graduates 5.2011LinkedIn For College Students And Graduates 5.2011
LinkedIn For College Students And Graduates 5.2011lhickle
 
How to be a LinkedIn Superstar by Famous Folks
How to be a LinkedIn Superstar by Famous Folks How to be a LinkedIn Superstar by Famous Folks
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
 
50 ways to make your first online sale from Shopify
50 ways to make your first online sale from Shopify50 ways to make your first online sale from Shopify
50 ways to make your first online sale from ShopifyYING LUI ALAN SIU
 
Erika Jobconnects Using Linkedin Stellar
Erika Jobconnects Using Linkedin StellarErika Jobconnects Using Linkedin Stellar
Erika Jobconnects Using Linkedin StellarErika Hanson Brown
 
Erika Jobconnects Using Linkedin Stellar Blackwhite
Erika Jobconnects Using Linkedin Stellar BlackwhiteErika Jobconnects Using Linkedin Stellar Blackwhite
Erika Jobconnects Using Linkedin Stellar BlackwhiteErika Hanson Brown
 

Similaire à The Power of Facebook (20)

Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)
Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)
Comm202 - Tutorial 6 LinkedIn & Networking (SarahBrennan)
 
Social Networking and Youth Work
Social Networking and Youth WorkSocial Networking and Youth Work
Social Networking and Youth Work
 
Social Networking for Adults
Social Networking for AdultsSocial Networking for Adults
Social Networking for Adults
 
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...
Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Te...
 
Effective Use of Social Media
Effective Use of Social MediaEffective Use of Social Media
Effective Use of Social Media
 
Job Hunting In A Tight Economy
Job Hunting In A Tight EconomyJob Hunting In A Tight Economy
Job Hunting In A Tight Economy
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Linked In Slides 2009 02 24 B
Linked In Slides 2009 02 24 BLinked In Slides 2009 02 24 B
Linked In Slides 2009 02 24 B
 
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and GoogleBeachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
Beachwood Home Office Link - Best Practices in Facebook, LinkedIn and Google
 
Facebook Fundamentals for Business
Facebook Fundamentals for BusinessFacebook Fundamentals for Business
Facebook Fundamentals for Business
 
Facebook Fundamentals for Business
Facebook Fundamentals for BusinessFacebook Fundamentals for Business
Facebook Fundamentals for Business
 
Informational interviews & networking
Informational interviews & networkingInformational interviews & networking
Informational interviews & networking
 
LinkedIn
LinkedInLinkedIn
LinkedIn
 
PRSA PM SESSION
PRSA PM SESSIONPRSA PM SESSION
PRSA PM SESSION
 
LinkedIn For College Students And Graduates 5.2011
LinkedIn For College Students And Graduates 5.2011LinkedIn For College Students And Graduates 5.2011
LinkedIn For College Students And Graduates 5.2011
 
How to be a LinkedIn Superstar by Famous Folks
How to be a LinkedIn Superstar by Famous Folks How to be a LinkedIn Superstar by Famous Folks
How to be a LinkedIn Superstar by Famous Folks
 
50 ways to make your first online sale from Shopify
50 ways to make your first online sale from Shopify50 ways to make your first online sale from Shopify
50 ways to make your first online sale from Shopify
 
Create and Manage Your Online Reputation
Create and Manage Your Online ReputationCreate and Manage Your Online Reputation
Create and Manage Your Online Reputation
 
Erika Jobconnects Using Linkedin Stellar
Erika Jobconnects Using Linkedin StellarErika Jobconnects Using Linkedin Stellar
Erika Jobconnects Using Linkedin Stellar
 
Erika Jobconnects Using Linkedin Stellar Blackwhite
Erika Jobconnects Using Linkedin Stellar BlackwhiteErika Jobconnects Using Linkedin Stellar Blackwhite
Erika Jobconnects Using Linkedin Stellar Blackwhite
 

Dernier

Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Dernier (20)

Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

The Power of Facebook

  • 1. The Power of Facebook Getting the most out of the Web’s hottest property
  • 2. Some Facts • “Social Utility” • Over 50 million users • Started out as a college-only network, then opened earlier this year. • 134% growth from September 2006 to September 2007 • More than 50 million users. • 41% of users over the age of 35, fastest growing segment • Platform for application development, over 6,000 apps currently running • Supposed to be worth US$15 billion
  • 3. The Coolest Thing About Facebook: Your Friends • Reinforce and expand upon real-world social connections • Do things to and with your friends inside of the walled garden • See up-to-date information about your friends at a glance • Share information with your friends • See what your friends find interesting • Meet your friends’ friends
  • 4. The News Feed What’s everyone up to?
  • 5. Professional Etiquette: Family Friend Requests Close Friends • If your relationship is above the dotted line, a note may not be necessary. Peers in your Team • If your relationship is below the line, attach a note explaining your request. Be specific! Superiors/ • Men approaching women, be particularly forthcoming. Subordinates • Sucking in address book can Other Coworkers get you “sandboxed” if you send too many requests. Professional Contacts • Promise yourself that you’ll view profile contents in context, Reconnecting especially if you’re the boss.
  • 7. Professional Etiquette: Family Friend Requests Close Friends • If your relationship is above the dotted line, a note may not be necessary. Peers in your Team • If your relationship is below the line, attach a note explaining your request. Be specific! Superiors/ • Men approaching women, be particularly forthcoming. Subordinates • Sucking in address book can Other Coworkers get you “sandboxed” if you send too many requests. Professional Contacts • Promise yourself that you’ll view profile contents in context, Reconnecting especially if you’re the boss.
  • 9. Professional Etiquette: Family Friend Requests Close Friends • If your relationship is above the dotted line, a note may not be necessary. Peers in your Team • If your relationship is below the line, attach a note explaining your request. Be specific! Superiors/ • Men approaching women, be particularly forthcoming. Subordinates • Sucking in address book can Other Coworkers get you “sandboxed” if you send too many requests. Professional Contacts • Promise yourself that you’ll view profile contents in context, Reconnecting especially if you’re the boss.
  • 10. Your Profile: The Barry Bonds of Business Cards • Create a hub for your content. • List your professional qualifications and job description. • Post photos that showcase your humanity. • Share items of interest both individually and publicly. • Share books, music, movies and television, but keep those items below the fold. • Use a mobile client to make a friend request on the spot instead of exchanging business cards.
  • 13. Driving Traffic by Participating in Groups • Pasting an unsolicited link to your site on a group’s wall or shared items section is poor form. • Instead, develop list of interesting content for group members. • Post the list on your blog. • Then post in the group and tell people why they might find your research useful. • You drive traffic and you’re not being too commercial. Yes, you have commercial motivations, but you’re adding value at the same time.
  • 14. Sharing Photos and Videos: Reinforcing Shared Experiences
  • 15. Posted Items • Sharing content facilitates relationships • Download the Facebook toolbar for Firefox and use the share feature • You can either send the news item to a specific person or group, or you can post it to your profile. • My friends’ shared items feed on Facebook is where I get some of my most bloggable content. I can subscribe in RSS. • My friends add value for me, and I add value for them by sharing items.
  • 16. Facebook Culture: Vestigial Organs • Poking • Hookups & Random Meetings
  • 18. Facebook Culture: Immature Applications • Poo-flinging • Zombies and Vampires and Werewolves, oh my! • Virtual Pets • More useful than meets the eye
  • 19. “What Zuckerberg and the widget-makers have wrought is mostly silly, useless and time- wasting and the kazillion users of these widgets are pretty much just acting like little children.” - Kara Swisher
  • 21. Successful Applications • Leverage social context, friends want to connect with one another • Start simple • Respond to user input quickly
  • 22. Widget Marketing on Facebook: Reaching Your Audience • Who are they and what do they want? • Are they on Facebook in large enough numbers to justify the investment? • How can you help them connect? • Be useful! • Think almost altruistically about serving their needs.
  • 24. Facebook Fridays: Leveraging Facebook Internally
  • 25. New Features: Facebook Pages • A brand can have fans. • You can create a hub around your brand for content and interaction the same way that you do with your profile. • Don’t just use it as a directory entry. • This is not just another place for users to download Mountain Dew wallpapers, as the “Ad-Vocate” says. • Creates a “social experience” where your friends can give honest feedback about brands and you can see that information associated with a brand.
  • 26. New Features: Facebook Ads • Adds social action to ads, so you can see when your friends have relationships with the brand that’s being advertised. • Allows targeting by age, gender, geography, interests, marital status and more. • Goal is to make advertising more relevant. • I still want a Pandora for advertising. • Some backlash regarding legality of using people’s likenesses to sell products without their consent.
  • 28. New Features: Sucking in Stories from Affiliated Sites • An action you take on an affiliated site is brought back into Facebook as a story. • For example, I buy a new pair of BCBGirls slingbacks at Zappos.com and that information can show up on my Facebook profile. • Privacy backlash: should be opt-in instead of opt-out. • Users have to approve outside news stories twice before they are associated with profiles.
  • 29. “When [Facebook] started to lay bare its intentions to have advertisers get strangely close to users, the whole picture began to look real creepy, real fast. Creepy-drunk-uncle kind of creepy.” - Paul Glazowski
  • 30. “[Facebook is] still working more items into its system - apps, gadgets, extras, you name it. More utility. More stuff. Ever get the feeling that it’s all just too much? That it’s all happening too quickly. There’s a palpable sense that there’ll come a time - relatively soon, in fact - that the whole operation will trip over its own shoelaces, lose its bearing, and just fall into disarray. And I have to say, that’s something I definitely see happening. Pretty soon, too.” - Paul Glazowski
  • 32. • December 5-6, 2007 • Keynotes by Jeremiah Owyang and Lee Lorenzen • Only a few seats left in the overflow room. • More information: www.webcommunityforum.com/conferences
  • 33. Questions? teresa@webcommunityforum.com http://www.webcommunityforum.com http://teresacentric.com http://tetesagehen.go2fb.com http://twitter.com/tetesagehen