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Startup
School
 Spring
2011

              Week
1
        Tetuan
Valley,
April
2011
Patrocinado por          Centros par/cipantes




Con la colaboración de
TVSS Spring 2011                 Demo Day


 April 7th                                     May 13th

                             w6 May       Pitch your startup
                        w5 May        Projections
                 w4 April        Funding & Managing

             w3 April        Evangelizing & Selling

     w2 April           Planning & Budgeting

w1 April      The Way of the Startup
19h00-20h00   Class topic

20h00-21h00   Demos teams 1-5

21h00-21h30   Guest speaker

21h30-22h30   Demos teams 5-10
Tvss s11 1
INTRODUCTION
“The hardest thing about getting started is getting started”.
                      Guy Kawasaki
ENTREPRENEUR
“My son is now an ‘entrepreneur’.That’s what you’re called when
                    you don’t have a job”
                         Ted Turner
START-UPS
“The difference between a vision and a hallucination is that
             other people can see the vision”.
                    Marc Andreessen
INNOVATION
“The key to success for everything in business, science and
        technology is never to follow the others”.
                     Masaru Ibuka
The ultimate A-Team
THINK
 BIG
Tvss s11 1
THE WORLD IS FLAT
“Nowadays, anyone who cannot speak English and is incapable
     of using the Internet is regarded as backward”.
                   Al-Waleed bin Talal
FAIL, Just Do It
“I didn't fail the test, I just found 100 ways to do it wrong”.
                    Benjamin Franklin
The Lean Startup
  Lean manufacturing - Toyota Way
  Lean startup = lean manuf. + customer dev.
  Revenues from day 1
  Customers and features unknown
  Low burn, not cheap
The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
                                   - Eric Ries
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas




 Do we have a problem worth solving?
         Customer Discovery
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
                                                                       MVP
Lean Startup Canvas




    Do people want my solution?
        Customer Validation
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Canvas




     How do I accelerate growth?
Lean Startup Canvas

   Problem          Solution           Unique Value Unfair                 Customer
                                       Proposition advantage               Segments
  Top 3 problems   Top 3 features
                                       Single, clear,    Can’t be easily   Target
                                       compelling        copied or         customers
                                       message that      bought
                                       states why you
                                       are different and
                   Key Activity        worth buying      Channels
                   Activity that                          Path to
                   drives retention/                      customers
                   revenue



  Cost structure                                 Revenue Streams
   Customer Acquisition Costs                    Revenue Model
   Distribution costs                            Life Time Value
   Hosting                                       Revenue
   People, etc.                                  Gross Margin
Lean Startup Loop




  Build / Measure / Learn
Tvss s11 1

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Tvss s11 1

  • 1. Startup
School Spring
2011 Week
1 Tetuan
Valley,
April
2011
  • 2. Patrocinado por Centros par/cipantes Con la colaboración de
  • 3. TVSS Spring 2011 Demo Day April 7th May 13th w6 May Pitch your startup w5 May Projections w4 April Funding & Managing w3 April Evangelizing & Selling w2 April Planning & Budgeting w1 April The Way of the Startup
  • 4. 19h00-20h00 Class topic 20h00-21h00 Demos teams 1-5 21h00-21h30 Guest speaker 21h30-22h30 Demos teams 5-10
  • 6. INTRODUCTION “The hardest thing about getting started is getting started”. Guy Kawasaki
  • 7. ENTREPRENEUR “My son is now an ‘entrepreneur’.That’s what you’re called when you don’t have a job” Ted Turner
  • 8. START-UPS “The difference between a vision and a hallucination is that other people can see the vision”. Marc Andreessen
  • 9. INNOVATION “The key to success for everything in business, science and technology is never to follow the others”. Masaru Ibuka
  • 13. THE WORLD IS FLAT “Nowadays, anyone who cannot speak English and is incapable of using the Internet is regarded as backward”. Al-Waleed bin Talal
  • 14. FAIL, Just Do It “I didn't fail the test, I just found 100 ways to do it wrong”. Benjamin Franklin
  • 15. The Lean Startup Lean manufacturing - Toyota Way Lean startup = lean manuf. + customer dev. Revenues from day 1 Customers and features unknown Low burn, not cheap
  • 16. The Lean Startup “Startups that succeed are those that manage to iterate enough times before running out of resources” - Eric Ries
  • 17. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 18. Lean Startup Canvas Do we have a problem worth solving? Customer Discovery
  • 19. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 20. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin MVP
  • 21. Lean Startup Canvas Do people want my solution? Customer Validation
  • 22. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 23. Lean Startup Canvas How do I accelerate growth?
  • 24. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  • 25. Lean Startup Loop Build / Measure / Learn