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20 Must-Have Tools for Clever Marketers
WHO IS THIS FOR?
Whether you’re managing a large corporation’s social media accounts or
running all the marketing initiatives at a startup, you’re asking yourself the
same questions:
How do I manage my workload better and how do I take advantage of new
opportunities?
This guide is meant to help you with both of these challenges by giving
you an overview of the latest tools that other successful marketers are
using. Marketers are faced with a constantly growing digital landscape that
provides a wealth of opportunities, but also a never-ending marketing to-
do list. As new tools and trends pop up, businesses need to understand
how to use them, but also how they fit with the rest of their tools, how
to measure the ROI and how to squeeze them into their already-packed
schedules.
Luckily, the marketing community is friendly and talkative, with sites like
Inbound.org and Growthhackers that foster an ongoing dialogue about
best practices and trends. After following and analyzing the information
that has been shared all year, we have put together a list of the top 20
marketing tools to use for a successful (and less stressful) year in 2015.
While the list is in no particular order, we’ve grouped tools together based
on the aspects of marketing they improve.
IDEA GENERATION & PRODUCTIVITY
Feedly	 4
Mention	 6
Trello	 8
Zapier	 10
CONTENT CREATION & VISUALS
Creads	 14
Fotolia Instant Collection	 16
GoAnimate	 18
Pixlr	 20
Qzzr	 22
TextMaster	 24
Unique Sound	 26
Wistia	 28
SOCIAL INTERACTION
Buffer	 32
eKomi	 34
GetResponse	 36
Tweepi	 38
VISITOR CONVERSION
AB Tasty	 42
Buzzstream	 44
Keyword tool	 46
Moz	 48
THE 20 MUST-HAVE TOOLS
EVERY MARKETER NEEDS
Free version
available
Drag & drop
interface
DIY
Monthly
subscription
Per project
pricing
Integration
with other apps
and API
Crowdsourcing
model
ICONS
LEGEND
IDEA GENERATION
AND ORGANIZATION
Before sitting and down getting busy with different
marketing activities, it’s vital to get to know your audience
and plan ahead. To create truly engaging content that
resonates with customers, you need to stay up to date
on what topics matter most in your industry. Once that’s
sorted out, you’ll need to get started on your to-do
list. Often, marketing isn’t limited to just one person or
activity, so it’s important to be as efficient as possible
when organizing your time.
We’ve chosen the following tools to centralize your
information sources and organize your activities.
If you’re still trying to absorb the mountain
of content that’s produced daily by visiting
individual websites, you’re making yourself
work harder than you have to. After Google
Reader’s demise in 2013, Feedly came out on
top as one of the best alternatives to keep track
of your favorite news sources.
Feedly goes above and beyond other RSS
readers by combining a simple, user-friendly
interface with a variety of customization
options. It works on multiple devices and allows
you to categorize your content and even share
it on different social media sites. Over the
past year, they’ve also integrated with a lot of
popular services like Dropbox, LinkedIn, Zapier
and Evernote.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
RSS NEWSREADER
Organize, read and share all content
you find on the web
While most of the Feedly features are free, they
introduced a paid Pro version that includes
enhanced search, integration with apps, faster
load times and customer support.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.feedly.com
@feedly
The beauty of Mention is that it can help
you track topics as well as your own brand
reputation. While at first glance it may resemble
Google Alerts, it becomes pretty clear that its
features are much more advanced – and useful!
Mention scans web pages, blog posts and social
media accounts for your keywords or phrases.
You can refine them to include or exclude media
sources so that your alerts stay relevant.
Mention’s Priority feature is able to identify
the “mention” as being influential, such as a
Twitter user with a significant follower base.
As the name implies, this feature really helps
in prioritizing which mentions need follow up
actions. To take it a step further, the “Anti-Noise
Technology” helps you to receive only pertinent
“mentions”.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
MEDIA MONITORING
Real-time media monitoring application
The free Basic plan is more of a teaser to get
you familiar with the service, with just 1 alert and
250 monthly “mentions”. The various paid plans
increase the number of alerts, users, monthly
mentions and allow you to access the reporting
and exporting features.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.mention.com
@mention
Trello is a project organization tool that lets you
create teams and share different types of tasks
in a simple drag-and-drop interface. The project
components are presented on a board that
gives you a visual idea of your tasks. Members
can leave comments, monitor deadlines and
track activity history.
The user-friendly platform and real-time
updates make it much easier to work together.
It effectively combines what we used to do
through email, excel charts and sticky-notes in
one place. In keeping with the simplicity theme,
Trello also has Power Ups, which users can
disable so as not to clutter their space with too
many features.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
PROJECT ORGANIZATION
AND COLLABORATION
Organize your projects into boards
Trello is free to use but also offers two paid
plans for individuals and businesses. Trello Gold
lets you increase your storage as well as access
custom backgrounds and images. The Business
Class version also includes more storage as well
as admin controls over member accessibility
and data exports.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.trello.com
@trello
Apps have made our lives easier, but just like
with all the enormous amount of content, it’s
hard to keep track of everything at once. That’s
where Zapier comes in to save the day. The
service connects APIs from over 200 apps to
centralize your workflow.
While the technology behind Zapier is complex,
you don’t need to be a developer to use it.
The simple trigger and action concept allows
anyone to setup their own workflow, helping to
eliminate time spent on repetitive, manual tasks.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
WORKFLOW AUTOMATION
Connect your web apps, easily move
your data and automate tedious tasks
The free plan limits the number of Zaps to 5,
running every 15 minutes and with only 100
tasks per month. The paid versions significantly
increase the number of Zaps and tasks available
as well as reduce the running time to 5 minutes.
Paid plans also allow you to access customer
support and the premium app integrations,
such as Salesforce.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.zapier.com
@zapier
CONTENT CREATION
& VISUALS
The latest research shows that almost everyone is jumping
on the content marketing bandwagon, with 90% of B2C
and 86% of B2B marketers using it (according to a study
by CMI and Marketing Profs). Content marketing has gone
beyond simple blog posts to include different types of
media to engage audiences. Visuals like infographics
and video have shown to dramatically increase viewer
retention, making them indispensible in any marketer’s
toolkit.
The following tools help you to create valuable content
that has both style and substance.
Creads uses a crowdsourcing model to bring
together graphic designers and customers.
Together with a project manager, customers
define their project requirements and receive
different proposals from designers.
Instead of hiring an expensive agency or
managing a group of freelancers, Creads lets
you do everything on the platform on an as-
needed basis. You can monitor your project
status and communicate with designers all in
one place.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
PROFESSIONAL
GRAPHIC DESIGNER
The good designers at the good time
Creads offers different service levels to suit
different budgets and requirements. The Solo
level involves a more hands-on approach for the
client, while the next two levels include more
project management from the Creads team.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.creads.us
@creads
The Instant Collection combines the
accessibility of stock photography with the
contemporary and spontaneous look and feel
of images captured on a smartphone. Using the
community-based app, photographers capture
and upload photos to Fotolia’s website, where
clients can search and purchase the ones they
need.
A growing number of customers prefer
the more natural look of “phonography” to
traditional stock photos. It’s especially relevant
to younger generations who have grown up
with a smartphone in their hands. Following
the drastic improvement of smartphone camera
image quality, the Instant Collection makes
it possible to get these photos without ever
leaving your desk.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
ROYALTY FREE
«PHONOGRAPHY» IMAGES
Stock photos that capture life’s
spontaneous moments
Like Fotolia’s standard stock portfolio, the
Instant Collection is available for purchase
either on-demand or via subscription. Extra
credits will get you a higher resolution image
or an extended license for using the image on
products for sale.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.fotolia.com
@fotolia
If, like most businesses, you don’t have the bud-
get or technical resources to make professional
videos with actors, props and special effects,
you don’t have to live a video-less existence.
GoAnimate lets you make a highly-customized
animated movie for your business. Choose from
different settings, styles, and characters then
just add audio. The characters will even lipsynch
to your voice.
Like everything on this list, GoAnimate is simple!
With the user-friendly drag-and-drop interface,
you don’t need a degree in graphic design to
put together a good-looking video. You can also
import your own graphics, publish to different
channels and devices as well as collaborate on a
project with your team.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
ANIMATED VIDEO CREATION
Make your own animation quickly
The basic GoAnimate plan includes 1 user and
720P resolution videos with light GoAnimate
branding. For more users, HD resolution, and
white label videos, they have two other plans
that can also include team collaboration and
commercial rights transfers to clients.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.goanimate.com
@GoAnimate
Pixlr is the go-to tool for marketers that want
to quickly create beautiful images themselves.
Pixlr comes in several versions: Editor, for more
advanced users that are familiar with Photoshop,
and Express, for beginners.
Not only does Pixlr come in different versions
for varying levels of technical skills, but it is also
available on different platforms, including web,
desktop and mobile.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
DYI GRAPHIC DESIGN
Online photo editor similar
to Photoshop
Pixlr is free to use, with more features available
in the paid Pro version, like masks, effects and
enhanced color controls.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.pixlr.com
@pixlr
PIXLR
Marketers that want to build on the success
of Buzzfeed’s simple quizzes finally have an
attractive option. Qzzr has been around less
than a year but has already become popular
with sites like Mashable. The quizzes are very
visual and the setup process is fairly simple.
Even though Qzzr is in its early days, new
features are being added constantly, like social
sharing and statistics.
Unlike most survey tools, Qzzr has a strong
focus on visuals and fun results by scoring or
categorizing the respondent (example: “Which
superhero are you?” or “How well do you know
Spring trends?”).
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
QUIZ CREATION
Make simple, design-focused quizzes
The free version includes most of the necessary
features, but companies wishing to remove Qzzr
branding need to upgrade. The paid version
also includes more lead captures, click throughs
to offers and customer support.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.qzzr.com
@qzzr_
It’s very unlikely that one company has the time
and money to hire an in-house team of writers in
every language that they need. TextMaster is an
online platform that connects customers with a
network of qualified writers and translators in
over 20 languages and 40 industries. It allows
users to define keywords and instructions to
their writers/translators to ensure that their
content is SEO friendly.
The TextMaster platform simplifies the
copywriting and translation process by taking
out the middleman. Users can get an instant
quote, communicate with their writer or
translator and monitor the status of their project
in real-time.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
PROFESSIONAL COPYWRITING
AND TRANSLATION
International community of
professional translators
The TextMaster API and plugins for MS Office,
Magento, Wordpress and PrestaShop are free to
install and try out. The different service levels
match the complexity and volume of projects,
with add-on options like Priority Order or Extra
Proofreading.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.textmaster.com
@textmaster
As videos have become a more popular and
accessible way to connect with customers, many
marketers are missing one crucial component
– Great music. Stock music sites have been
around for a while, but Unique Sound makes it
simple and affordable to really enhance a video
by creating a custom score.
Unique Sound assembles a variety of music
composers in one place, where you can give a
project brief and receive several submissions.
You can then pick the one you like the most and
even ask for revisions.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
A COMMUNITY OF COMPOSERS
Custom music for your videos
The basic package includes 1 minute of
professionally composed music, with
subsequent packages offering additional
features such as revisions, music duration,
license to use in TV/movies as well as access to
more experienced composers.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.uniquesound.com
@UniqueSoundOff
Wistia is a video hosting service that combines
analytics, lead generation and visuals to make
the most of your brand’s videos. It’s integrated
with many tools so that you can directly upload
your existing Youtube or Vimeo videos.
Instead of publishing your video on your
website and forgetting about it, Wistia lets you
customize the player, collect leads through call-
to-actions and measure its impact.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
VIDEO HOSTING AND MARKETING
Professional video hosting
with viewer analytics
The free plan includes basic storage, sharing, and
analytics features as well as a Wistia branding
on the video player. The paid plans increase the
storage and functionalities and also offer team
collaboration options and high volume pricing
discounts.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.wistia.com
@wistia
SOCIAL INTERACTION
Even the best content won’t have an impact if you’re not
able to share it with the right audience at the right time.
After that, you need to use it to create and maintain a
dialogue. While social media is the first distribution
channel that comes to mind, email marketing shouldn’t be
forgotten. After all, it remains one of the most effective
tactics, both for B2B and B2C communications.
We’ve created a list of tools that make sure that your
content has the impact it deserves.
The number of social networks is constantly
growing and when this is combined with the
need to have several accounts per network,
maintaining an efficient publishing schedule can
become unmanageable. Buffer allows marketers
to centralize all their social media accounts and
automate their posts across platforms.
Buffer not only centralizes and automates your
social media workload, but it also analyzes the
best times to post on different networks. The
analytics feature is helpful for understanding
and optimizing your scheduling and types of
posts.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
SOCIAL MEDIA
ACCOUNT MANAGEMENT
Automate your content sharing activities
Buffer is free to use for one account per social
network and companies with multiple accounts
can purchase one of the business plans, which
increase the limits on accounts, users and
scheduled posts.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.bufferapp.com
@bufferapp
eKomi allows businesses to collect and publish
customer reviews after they purchase. These
reviews are shared on the product page itself,
as well as on social networks. Not only does this
help create trust and increase visibility, it also
boosts the website’s SEO.
Reviews aren’t very useful if no one sees them.
That’s why eKomi is integrated with Google
AdWords, Google Shopping, Twitter and
Facebook to make sure that the reviews can be
shared. You can then use the customer feedback
to analyze your products and services.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
CUSTOMER REVIEWS
AND RANKINGS
Integrate product reviews to share
on social media and Google
The basic package includes customer ratings
and analytics, as well as social sharing. The
larger packages include integration with Google
Shopping, a personalized widget, and product
SEO.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.ekomireviews.com
@eKomi
GetResponse is an email marketing tool with a
suite of related features to generate leads and
nurture your existing customer relationships. It
allows you to create email campaigns, landing
pages, forms, and surveys. It also integrates
into popular CRMs like Salesforce to use your
existing list of contacts. You can then analyze
your campaigns and conduct tests to optimize
your visuals and messages.
GetResponse’s emails, forms and landing pages
come with attractive templates that you can
easily customize without having to use code
in the drag-and-drop interface. Their email
designs are responsive, which means that they’ll
keep their formatting on any device, ensuring a
higher open and click through rate.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
EMAIL MARKETING
AND LEAD GENERATION
Simple, easy interface for email marke-
ting
GetResponse’s pricing is based on the number of
contacts, which covers a good range of budgets.
The Enterprise edition includes all the standard
features as well as account management,
consulting services and optimized performance.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.getresponse.com
@GetResponse
Tweepi helps you manage your twitter network
by quickly seeing who you should follow,
unfollow and even force to unfollow you (we’re
talking about those unsavory spam accounts).
It’s time-consuming keeping track of Twitter
followers and that’s why Tweepi is an enormous
time-saver in building a relevant and dynamic
Twitter network.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
TWITTER NETWORK
MANAGEMENT
Manage and grow your Twitter account
The free version of Tweepi allows you to mass
unfollow people who aren’t following you back
or mass follow other Twitter users’ followers.
To force your followers to unfollow you or to
customize your unfollow criteria, you’ll need to
upgrade to a premium plan. The paid version
also allow you to search Twitter users based
on their location and keywords in their bio and
tweets.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.tweepi.com
@tweepi
VISITOR CONVERSION
With all the effort that goes into creating and sharing
captivating content, it’s important not to overlook the
technical aspects that will help your audience find your
content on search engines.
The following will help you analyze which keywords are
important to you, how you rank and how you can improve.
AB Tasty allows you to test your web pages
to see which combinations of text, images
or layouts are most effective for increasing
conversions. Using an easy webpage editor, you
can setup up variations of a page on your own,
without help from IT, select the audience you
want to test and analyze the results.
You don’t need to be a statistics genius to use AB
Tasty – everything has been designed to make
A/B testing accessible and understandable for
everyone. The setup process is fairly simple
and the results dashboard gives a clear view of
your goals, results and of course, the statistical
reliability of your tests.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
A/B TESTING TOOL
Optimize your webpage conversion rate
Basic plans include standard features like
website editor, testing, reporting, plus a module
to deliver personalized content to custom
audience segments. Subsequent plans add
extra features to meet enterprise requirements
such as different types of tests, reporting
integrations, training and account management.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.abtasty.com
@ABTasty
Buzzstream helps you manage your linkbuilding
activities by identifying influencers, managing
your communications and measuring results.
Buzztream helps you find the information you’re
looking for and keep everything organized
in one place. It automates a lot of tasks like
finding a site’s statistics or contact information
by scanning the company’s About Us page for
emails or social media accounts. It also stores
activity history for each contact and lets your
send out email templates to speed up the
linkbuilding process.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
LINKBUILDING MANAGEMENT
Build and organize links
to promote your services
Buzzstream’s basic plans include most features
such as email and twitter history, contact info
discovery and link reporting. The larger plans
include team collaboration features and increase
the number of users, contacts, prospecting
searches and backlink checks.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.buzzstream.com
@buzzstream
Keywordtool.io finds up to 750 long-tail
suggestions for a particular keyword on Google,
Bing, YouTube and the AppStore.
Keywordtool.io uses Google’s own algorithms
to generate long-tail keywords in 83 languages
based on popular searches by Google users. The
suggestions are grouped alphabetically and you
can add terms to a list for exporting.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
KEYWORD GENERATION
Free alternative to Google Keyword Tool
Keywordtool.io is still fairly new and the only
extra feature is an API integration with a
monthly subscription plan. The API allows you
to access the keyword suggestions within Excel
or Google Spreadsheets.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.keywordtool.io
@keywordtoolio
IPULLRANK
While it’s been around for a while, Moz is still
one of the most powerful tools for any marketer
to analyze and optimize their website. The Moz
toolbox lets you audit your website, explore
your social media analytics and even take a look
at other companies’ SEO.
Moz did a good job of splitting up their products
to cover a range of SEO topics, so there’s no
need to use all the tools when you only need one.
With Open Site Explorer you can analyze links
to find new opportunities. FollowerWonk, much
like Tweepi, allows you to manage your Twitter
network, while Moz Local helps companies see
how their brick and mortar stores appear online.
WHAT IS IT?
WHAT DOES
EVERYONE LOVE?
SEO AND INBOUND
MARKETING ANALYSIS
Monitor and improve your SEO to stay
visible in search engines
Many Moz tools are free to use like Open Site
Explorer, FollowerWonk, Moz Local, Moz Bar
and Moz Cast. The Moz Pro version allows
access to their analytics tools that help improve
your SEO.
EXTRA FEATURES WHO ALREADY LOVES IT?
www.moz.com
@Moz
A FINAL THOUGHT
The real marketing winners in 2015 aren’t the ones that are focusing all
their energy on creating mountains of content or being on Twitter 24/7 or
sending out thousands of mass emails per day. The clever marketers are the
ones that are able to use a combination of all of these tactics strategically
and efficiently. They’re not doing it blindly either; they’re using the latest
tools that help them manage their time and resources effectively. If you’ve
been wondering, “how do they do it?”, well now you have the answer.
When you’ve finished reading this guide, grab a coffee and sit down to plan
out how you will make 2015 your most productive marketing year. We’ve
given you the tools, now it’s up to you to make the most of them.
©20TOOLS FOR CLEVER MARKETERS - All right reserved
This white paper was written by Elizaveta Naumov, Marketing Manager at
TextMaster, with graphic design by Clémence Dubois Art Director at Creads.

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20 Must-Have Tools for Clever Marketers

  • 2. WHO IS THIS FOR? Whether you’re managing a large corporation’s social media accounts or running all the marketing initiatives at a startup, you’re asking yourself the same questions: How do I manage my workload better and how do I take advantage of new opportunities? This guide is meant to help you with both of these challenges by giving you an overview of the latest tools that other successful marketers are using. Marketers are faced with a constantly growing digital landscape that provides a wealth of opportunities, but also a never-ending marketing to- do list. As new tools and trends pop up, businesses need to understand how to use them, but also how they fit with the rest of their tools, how to measure the ROI and how to squeeze them into their already-packed schedules. Luckily, the marketing community is friendly and talkative, with sites like Inbound.org and Growthhackers that foster an ongoing dialogue about best practices and trends. After following and analyzing the information that has been shared all year, we have put together a list of the top 20 marketing tools to use for a successful (and less stressful) year in 2015. While the list is in no particular order, we’ve grouped tools together based on the aspects of marketing they improve.
  • 3. IDEA GENERATION & PRODUCTIVITY Feedly 4 Mention 6 Trello 8 Zapier 10 CONTENT CREATION & VISUALS Creads 14 Fotolia Instant Collection 16 GoAnimate 18 Pixlr 20 Qzzr 22 TextMaster 24 Unique Sound 26 Wistia 28 SOCIAL INTERACTION Buffer 32 eKomi 34 GetResponse 36 Tweepi 38 VISITOR CONVERSION AB Tasty 42 Buzzstream 44 Keyword tool 46 Moz 48 THE 20 MUST-HAVE TOOLS EVERY MARKETER NEEDS
  • 4. Free version available Drag & drop interface DIY Monthly subscription Per project pricing Integration with other apps and API Crowdsourcing model ICONS LEGEND
  • 6. Before sitting and down getting busy with different marketing activities, it’s vital to get to know your audience and plan ahead. To create truly engaging content that resonates with customers, you need to stay up to date on what topics matter most in your industry. Once that’s sorted out, you’ll need to get started on your to-do list. Often, marketing isn’t limited to just one person or activity, so it’s important to be as efficient as possible when organizing your time. We’ve chosen the following tools to centralize your information sources and organize your activities.
  • 7. If you’re still trying to absorb the mountain of content that’s produced daily by visiting individual websites, you’re making yourself work harder than you have to. After Google Reader’s demise in 2013, Feedly came out on top as one of the best alternatives to keep track of your favorite news sources. Feedly goes above and beyond other RSS readers by combining a simple, user-friendly interface with a variety of customization options. It works on multiple devices and allows you to categorize your content and even share it on different social media sites. Over the past year, they’ve also integrated with a lot of popular services like Dropbox, LinkedIn, Zapier and Evernote. WHAT IS IT? WHAT DOES EVERYONE LOVE? RSS NEWSREADER Organize, read and share all content you find on the web While most of the Feedly features are free, they introduced a paid Pro version that includes enhanced search, integration with apps, faster load times and customer support. EXTRA FEATURES WHO ALREADY LOVES IT? www.feedly.com @feedly
  • 8. The beauty of Mention is that it can help you track topics as well as your own brand reputation. While at first glance it may resemble Google Alerts, it becomes pretty clear that its features are much more advanced – and useful! Mention scans web pages, blog posts and social media accounts for your keywords or phrases. You can refine them to include or exclude media sources so that your alerts stay relevant. Mention’s Priority feature is able to identify the “mention” as being influential, such as a Twitter user with a significant follower base. As the name implies, this feature really helps in prioritizing which mentions need follow up actions. To take it a step further, the “Anti-Noise Technology” helps you to receive only pertinent “mentions”. WHAT IS IT? WHAT DOES EVERYONE LOVE? MEDIA MONITORING Real-time media monitoring application The free Basic plan is more of a teaser to get you familiar with the service, with just 1 alert and 250 monthly “mentions”. The various paid plans increase the number of alerts, users, monthly mentions and allow you to access the reporting and exporting features. EXTRA FEATURES WHO ALREADY LOVES IT? www.mention.com @mention
  • 9. Trello is a project organization tool that lets you create teams and share different types of tasks in a simple drag-and-drop interface. The project components are presented on a board that gives you a visual idea of your tasks. Members can leave comments, monitor deadlines and track activity history. The user-friendly platform and real-time updates make it much easier to work together. It effectively combines what we used to do through email, excel charts and sticky-notes in one place. In keeping with the simplicity theme, Trello also has Power Ups, which users can disable so as not to clutter their space with too many features. WHAT IS IT? WHAT DOES EVERYONE LOVE? PROJECT ORGANIZATION AND COLLABORATION Organize your projects into boards Trello is free to use but also offers two paid plans for individuals and businesses. Trello Gold lets you increase your storage as well as access custom backgrounds and images. The Business Class version also includes more storage as well as admin controls over member accessibility and data exports. EXTRA FEATURES WHO ALREADY LOVES IT? www.trello.com @trello
  • 10. Apps have made our lives easier, but just like with all the enormous amount of content, it’s hard to keep track of everything at once. That’s where Zapier comes in to save the day. The service connects APIs from over 200 apps to centralize your workflow. While the technology behind Zapier is complex, you don’t need to be a developer to use it. The simple trigger and action concept allows anyone to setup their own workflow, helping to eliminate time spent on repetitive, manual tasks. WHAT IS IT? WHAT DOES EVERYONE LOVE? WORKFLOW AUTOMATION Connect your web apps, easily move your data and automate tedious tasks The free plan limits the number of Zaps to 5, running every 15 minutes and with only 100 tasks per month. The paid versions significantly increase the number of Zaps and tasks available as well as reduce the running time to 5 minutes. Paid plans also allow you to access customer support and the premium app integrations, such as Salesforce. EXTRA FEATURES WHO ALREADY LOVES IT? www.zapier.com @zapier
  • 12. The latest research shows that almost everyone is jumping on the content marketing bandwagon, with 90% of B2C and 86% of B2B marketers using it (according to a study by CMI and Marketing Profs). Content marketing has gone beyond simple blog posts to include different types of media to engage audiences. Visuals like infographics and video have shown to dramatically increase viewer retention, making them indispensible in any marketer’s toolkit. The following tools help you to create valuable content that has both style and substance.
  • 13. Creads uses a crowdsourcing model to bring together graphic designers and customers. Together with a project manager, customers define their project requirements and receive different proposals from designers. Instead of hiring an expensive agency or managing a group of freelancers, Creads lets you do everything on the platform on an as- needed basis. You can monitor your project status and communicate with designers all in one place. WHAT IS IT? WHAT DOES EVERYONE LOVE? PROFESSIONAL GRAPHIC DESIGNER The good designers at the good time Creads offers different service levels to suit different budgets and requirements. The Solo level involves a more hands-on approach for the client, while the next two levels include more project management from the Creads team. EXTRA FEATURES WHO ALREADY LOVES IT? www.creads.us @creads
  • 14. The Instant Collection combines the accessibility of stock photography with the contemporary and spontaneous look and feel of images captured on a smartphone. Using the community-based app, photographers capture and upload photos to Fotolia’s website, where clients can search and purchase the ones they need. A growing number of customers prefer the more natural look of “phonography” to traditional stock photos. It’s especially relevant to younger generations who have grown up with a smartphone in their hands. Following the drastic improvement of smartphone camera image quality, the Instant Collection makes it possible to get these photos without ever leaving your desk. WHAT IS IT? WHAT DOES EVERYONE LOVE? ROYALTY FREE «PHONOGRAPHY» IMAGES Stock photos that capture life’s spontaneous moments Like Fotolia’s standard stock portfolio, the Instant Collection is available for purchase either on-demand or via subscription. Extra credits will get you a higher resolution image or an extended license for using the image on products for sale. EXTRA FEATURES WHO ALREADY LOVES IT? www.fotolia.com @fotolia
  • 15. If, like most businesses, you don’t have the bud- get or technical resources to make professional videos with actors, props and special effects, you don’t have to live a video-less existence. GoAnimate lets you make a highly-customized animated movie for your business. Choose from different settings, styles, and characters then just add audio. The characters will even lipsynch to your voice. Like everything on this list, GoAnimate is simple! With the user-friendly drag-and-drop interface, you don’t need a degree in graphic design to put together a good-looking video. You can also import your own graphics, publish to different channels and devices as well as collaborate on a project with your team. WHAT IS IT? WHAT DOES EVERYONE LOVE? ANIMATED VIDEO CREATION Make your own animation quickly The basic GoAnimate plan includes 1 user and 720P resolution videos with light GoAnimate branding. For more users, HD resolution, and white label videos, they have two other plans that can also include team collaboration and commercial rights transfers to clients. EXTRA FEATURES WHO ALREADY LOVES IT? www.goanimate.com @GoAnimate
  • 16. Pixlr is the go-to tool for marketers that want to quickly create beautiful images themselves. Pixlr comes in several versions: Editor, for more advanced users that are familiar with Photoshop, and Express, for beginners. Not only does Pixlr come in different versions for varying levels of technical skills, but it is also available on different platforms, including web, desktop and mobile. WHAT IS IT? WHAT DOES EVERYONE LOVE? DYI GRAPHIC DESIGN Online photo editor similar to Photoshop Pixlr is free to use, with more features available in the paid Pro version, like masks, effects and enhanced color controls. EXTRA FEATURES WHO ALREADY LOVES IT? www.pixlr.com @pixlr PIXLR
  • 17. Marketers that want to build on the success of Buzzfeed’s simple quizzes finally have an attractive option. Qzzr has been around less than a year but has already become popular with sites like Mashable. The quizzes are very visual and the setup process is fairly simple. Even though Qzzr is in its early days, new features are being added constantly, like social sharing and statistics. Unlike most survey tools, Qzzr has a strong focus on visuals and fun results by scoring or categorizing the respondent (example: “Which superhero are you?” or “How well do you know Spring trends?”). WHAT IS IT? WHAT DOES EVERYONE LOVE? QUIZ CREATION Make simple, design-focused quizzes The free version includes most of the necessary features, but companies wishing to remove Qzzr branding need to upgrade. The paid version also includes more lead captures, click throughs to offers and customer support. EXTRA FEATURES WHO ALREADY LOVES IT? www.qzzr.com @qzzr_
  • 18. It’s very unlikely that one company has the time and money to hire an in-house team of writers in every language that they need. TextMaster is an online platform that connects customers with a network of qualified writers and translators in over 20 languages and 40 industries. It allows users to define keywords and instructions to their writers/translators to ensure that their content is SEO friendly. The TextMaster platform simplifies the copywriting and translation process by taking out the middleman. Users can get an instant quote, communicate with their writer or translator and monitor the status of their project in real-time. WHAT IS IT? WHAT DOES EVERYONE LOVE? PROFESSIONAL COPYWRITING AND TRANSLATION International community of professional translators The TextMaster API and plugins for MS Office, Magento, Wordpress and PrestaShop are free to install and try out. The different service levels match the complexity and volume of projects, with add-on options like Priority Order or Extra Proofreading. EXTRA FEATURES WHO ALREADY LOVES IT? www.textmaster.com @textmaster
  • 19. As videos have become a more popular and accessible way to connect with customers, many marketers are missing one crucial component – Great music. Stock music sites have been around for a while, but Unique Sound makes it simple and affordable to really enhance a video by creating a custom score. Unique Sound assembles a variety of music composers in one place, where you can give a project brief and receive several submissions. You can then pick the one you like the most and even ask for revisions. WHAT IS IT? WHAT DOES EVERYONE LOVE? A COMMUNITY OF COMPOSERS Custom music for your videos The basic package includes 1 minute of professionally composed music, with subsequent packages offering additional features such as revisions, music duration, license to use in TV/movies as well as access to more experienced composers. EXTRA FEATURES WHO ALREADY LOVES IT? www.uniquesound.com @UniqueSoundOff
  • 20. Wistia is a video hosting service that combines analytics, lead generation and visuals to make the most of your brand’s videos. It’s integrated with many tools so that you can directly upload your existing Youtube or Vimeo videos. Instead of publishing your video on your website and forgetting about it, Wistia lets you customize the player, collect leads through call- to-actions and measure its impact. WHAT IS IT? WHAT DOES EVERYONE LOVE? VIDEO HOSTING AND MARKETING Professional video hosting with viewer analytics The free plan includes basic storage, sharing, and analytics features as well as a Wistia branding on the video player. The paid plans increase the storage and functionalities and also offer team collaboration options and high volume pricing discounts. EXTRA FEATURES WHO ALREADY LOVES IT? www.wistia.com @wistia
  • 22. Even the best content won’t have an impact if you’re not able to share it with the right audience at the right time. After that, you need to use it to create and maintain a dialogue. While social media is the first distribution channel that comes to mind, email marketing shouldn’t be forgotten. After all, it remains one of the most effective tactics, both for B2B and B2C communications. We’ve created a list of tools that make sure that your content has the impact it deserves.
  • 23. The number of social networks is constantly growing and when this is combined with the need to have several accounts per network, maintaining an efficient publishing schedule can become unmanageable. Buffer allows marketers to centralize all their social media accounts and automate their posts across platforms. Buffer not only centralizes and automates your social media workload, but it also analyzes the best times to post on different networks. The analytics feature is helpful for understanding and optimizing your scheduling and types of posts. WHAT IS IT? WHAT DOES EVERYONE LOVE? SOCIAL MEDIA ACCOUNT MANAGEMENT Automate your content sharing activities Buffer is free to use for one account per social network and companies with multiple accounts can purchase one of the business plans, which increase the limits on accounts, users and scheduled posts. EXTRA FEATURES WHO ALREADY LOVES IT? www.bufferapp.com @bufferapp
  • 24. eKomi allows businesses to collect and publish customer reviews after they purchase. These reviews are shared on the product page itself, as well as on social networks. Not only does this help create trust and increase visibility, it also boosts the website’s SEO. Reviews aren’t very useful if no one sees them. That’s why eKomi is integrated with Google AdWords, Google Shopping, Twitter and Facebook to make sure that the reviews can be shared. You can then use the customer feedback to analyze your products and services. WHAT IS IT? WHAT DOES EVERYONE LOVE? CUSTOMER REVIEWS AND RANKINGS Integrate product reviews to share on social media and Google The basic package includes customer ratings and analytics, as well as social sharing. The larger packages include integration with Google Shopping, a personalized widget, and product SEO. EXTRA FEATURES WHO ALREADY LOVES IT? www.ekomireviews.com @eKomi
  • 25. GetResponse is an email marketing tool with a suite of related features to generate leads and nurture your existing customer relationships. It allows you to create email campaigns, landing pages, forms, and surveys. It also integrates into popular CRMs like Salesforce to use your existing list of contacts. You can then analyze your campaigns and conduct tests to optimize your visuals and messages. GetResponse’s emails, forms and landing pages come with attractive templates that you can easily customize without having to use code in the drag-and-drop interface. Their email designs are responsive, which means that they’ll keep their formatting on any device, ensuring a higher open and click through rate. WHAT IS IT? WHAT DOES EVERYONE LOVE? EMAIL MARKETING AND LEAD GENERATION Simple, easy interface for email marke- ting GetResponse’s pricing is based on the number of contacts, which covers a good range of budgets. The Enterprise edition includes all the standard features as well as account management, consulting services and optimized performance. EXTRA FEATURES WHO ALREADY LOVES IT? www.getresponse.com @GetResponse
  • 26. Tweepi helps you manage your twitter network by quickly seeing who you should follow, unfollow and even force to unfollow you (we’re talking about those unsavory spam accounts). It’s time-consuming keeping track of Twitter followers and that’s why Tweepi is an enormous time-saver in building a relevant and dynamic Twitter network. WHAT IS IT? WHAT DOES EVERYONE LOVE? TWITTER NETWORK MANAGEMENT Manage and grow your Twitter account The free version of Tweepi allows you to mass unfollow people who aren’t following you back or mass follow other Twitter users’ followers. To force your followers to unfollow you or to customize your unfollow criteria, you’ll need to upgrade to a premium plan. The paid version also allow you to search Twitter users based on their location and keywords in their bio and tweets. EXTRA FEATURES WHO ALREADY LOVES IT? www.tweepi.com @tweepi
  • 28. With all the effort that goes into creating and sharing captivating content, it’s important not to overlook the technical aspects that will help your audience find your content on search engines. The following will help you analyze which keywords are important to you, how you rank and how you can improve.
  • 29. AB Tasty allows you to test your web pages to see which combinations of text, images or layouts are most effective for increasing conversions. Using an easy webpage editor, you can setup up variations of a page on your own, without help from IT, select the audience you want to test and analyze the results. You don’t need to be a statistics genius to use AB Tasty – everything has been designed to make A/B testing accessible and understandable for everyone. The setup process is fairly simple and the results dashboard gives a clear view of your goals, results and of course, the statistical reliability of your tests. WHAT IS IT? WHAT DOES EVERYONE LOVE? A/B TESTING TOOL Optimize your webpage conversion rate Basic plans include standard features like website editor, testing, reporting, plus a module to deliver personalized content to custom audience segments. Subsequent plans add extra features to meet enterprise requirements such as different types of tests, reporting integrations, training and account management. EXTRA FEATURES WHO ALREADY LOVES IT? www.abtasty.com @ABTasty
  • 30. Buzzstream helps you manage your linkbuilding activities by identifying influencers, managing your communications and measuring results. Buzztream helps you find the information you’re looking for and keep everything organized in one place. It automates a lot of tasks like finding a site’s statistics or contact information by scanning the company’s About Us page for emails or social media accounts. It also stores activity history for each contact and lets your send out email templates to speed up the linkbuilding process. WHAT IS IT? WHAT DOES EVERYONE LOVE? LINKBUILDING MANAGEMENT Build and organize links to promote your services Buzzstream’s basic plans include most features such as email and twitter history, contact info discovery and link reporting. The larger plans include team collaboration features and increase the number of users, contacts, prospecting searches and backlink checks. EXTRA FEATURES WHO ALREADY LOVES IT? www.buzzstream.com @buzzstream
  • 31. Keywordtool.io finds up to 750 long-tail suggestions for a particular keyword on Google, Bing, YouTube and the AppStore. Keywordtool.io uses Google’s own algorithms to generate long-tail keywords in 83 languages based on popular searches by Google users. The suggestions are grouped alphabetically and you can add terms to a list for exporting. WHAT IS IT? WHAT DOES EVERYONE LOVE? KEYWORD GENERATION Free alternative to Google Keyword Tool Keywordtool.io is still fairly new and the only extra feature is an API integration with a monthly subscription plan. The API allows you to access the keyword suggestions within Excel or Google Spreadsheets. EXTRA FEATURES WHO ALREADY LOVES IT? www.keywordtool.io @keywordtoolio IPULLRANK
  • 32. While it’s been around for a while, Moz is still one of the most powerful tools for any marketer to analyze and optimize their website. The Moz toolbox lets you audit your website, explore your social media analytics and even take a look at other companies’ SEO. Moz did a good job of splitting up their products to cover a range of SEO topics, so there’s no need to use all the tools when you only need one. With Open Site Explorer you can analyze links to find new opportunities. FollowerWonk, much like Tweepi, allows you to manage your Twitter network, while Moz Local helps companies see how their brick and mortar stores appear online. WHAT IS IT? WHAT DOES EVERYONE LOVE? SEO AND INBOUND MARKETING ANALYSIS Monitor and improve your SEO to stay visible in search engines Many Moz tools are free to use like Open Site Explorer, FollowerWonk, Moz Local, Moz Bar and Moz Cast. The Moz Pro version allows access to their analytics tools that help improve your SEO. EXTRA FEATURES WHO ALREADY LOVES IT? www.moz.com @Moz
  • 33. A FINAL THOUGHT The real marketing winners in 2015 aren’t the ones that are focusing all their energy on creating mountains of content or being on Twitter 24/7 or sending out thousands of mass emails per day. The clever marketers are the ones that are able to use a combination of all of these tactics strategically and efficiently. They’re not doing it blindly either; they’re using the latest tools that help them manage their time and resources effectively. If you’ve been wondering, “how do they do it?”, well now you have the answer. When you’ve finished reading this guide, grab a coffee and sit down to plan out how you will make 2015 your most productive marketing year. We’ve given you the tools, now it’s up to you to make the most of them. ©20TOOLS FOR CLEVER MARKETERS - All right reserved This white paper was written by Elizaveta Naumov, Marketing Manager at TextMaster, with graphic design by Clémence Dubois Art Director at Creads.