13. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
61 days
71 days
81 days
91 days
iPhone app usage over time
14. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
Days After Download
61 days
71 days
81 days
91 days
iPhone app usage over time
15. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
Days After Download
61 days
71 days
81 days
91 days
iPhone app usage over time
16. iPhone app usage over time
25%
On l y 1 % of
20% a pps are
used 90
15%
da ys after
10% do wnload
5%
0%
71 days
81 days
91 days
1 day
21 days
11 days
31 days
41 days
51 days
61 days
Days After Download Source: Pinch Media
17. So there is an 80%
chance that your
smartphone app’s first
day with your
customer...
39. Those 50% aren’t even on
the same operating system
So you need multiple apps just to
reach 50% of the population!
40. That’s a LOT of money
and a LOT of
development!
Smartphone share will undoubtedly rise – but the
fact remains that apps will always be restricted to
reaching a portion, rather than all, of the
population