Flip-Gift is a student project undertaken at the General Assembly in SF.

1. Flip-Gift
GIFT GIVING MADE EASY
Sunday, November 24, 2013
Design by: Taylor Glas-Hochstettler
Student Project. General Assembly UXDI Winter 2013

2. About Flip-Gift:
Flip-Gift is a mobile shopping app for Lissa who enjoys giving gifts
but, as we all do, sometimes needs a bit of help with ideas. It
suggests appropriate gifts, allows her to either “like” or “leave” a
gift as well as giving her the option of purchasing a gift directly
from the app. Flip-Gift records user input too, learning the more
she uses it. Unlike shopping at a traditional mall or browsing
multiple apps and websites, Flip-Gift brings the possibilities
directly to you.
About the Project:
Flip-Gift is a brand new Bay Area based start-up. The Flip-Gift team is looking to create
an easier way to connect merchants with customers over a mobile based channel, while
making for an intuitive, simple and enjoyable shopping experience.
Sunday, November 24, 2013

3. Flip-Gift
https://popapp.in/projects/
528ee24066fcd35357000d7b/preview
GIFT GIVING MADE EASY
Define who you are
shopping for
Sunday, November 24, 2013
Browse the wide range of
gifts
Create a wish-list

4. Case Study
Sunday, November 24, 2013

5. DESIGN RESEARCH
Method:
We spoke one-on-one with Lissa to figure out how to
best serve her needs.
Findings:
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AM
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We found out Lissa really love to do internet research
in her spare time, but that she sometimes she just
wants suggestions for gifts without having to dig
around
Opportunities Identified:
Create an easy way to expose people to as many
interesting and relevant gift ideas as comfortable.
We identified three types of potential users for this
product:
1). Holiday gift shoppers
2). People shopping for themselves
3). Merchants looking to sell their wares
Sunday, November 24, 2013

6. DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method:
We tested 2 users with a paper prototype in a
participatory design session and asked them about how
they would navigate and progress through the product
AM
S
Sunday, November 24, 2013
LE
P
Findings:
-Navigation tools were unwieldy
-Wording was unclear and disrupted user flow
Opportunities Identified:
-Interface was simplified
-Navigation was made more intuitive

7. DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 2
Method:
We tested 3 users with a paper prototype during a design
session and asked them what features they would add/
trim and how they would depict the products
Findings:
LE
P
AM
S
Sunday, November 24, 2013
-It was unclear how to buy a product so a “buy now”
button was added
-The love it and leave it buttons were streamlined
Opportunities Identified:
Interface was simplified
Navigation was made more intuitive

8. DESIGN ITERATIONS | PROTOTYPE
Method:
I created a prototype using paper
based prototyping and POP that
captured the screen-based version of
the experience.
AWARENESS
Awareness of the shopping experience
AM
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LE
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SET UP AND FIRST RUN
First time experience
- shopping for a product
- refining searches
- ordering a product
CORE PRODUCT
EXPERIENCE
Shopping for a gift
Generating gift ideas
Ordering and shipping a product
Sunday, November 24, 2013

9. THANK YOU
Taylor Glas-Hochstettler
Taylor.glas@gmail.com
Sunday, November 24, 2013