2. PROBLEM
Global Entrepreneurship Monitor 2012 Women’s Report findings:
1.
Women lack confidence
2.
Traditional gender roles are still affecting some women's abilities to
be entrepreneurial
1.
Too many women world-wide are solopreneurs, with no employees
2.
Not enough women are starting scalable businesses
3.
Women need to pursue global markets
4.
Women need a network of entrepreneurial role models and mentors
5.
Lack of access to capital
3. SOLUTION
•A mobile platform that aimed towards micro female entrepreneurs in rural
areas within developing countries.
•Women who want to start and/or scale their current business.
•Whilst some difficulties experienced by woman-owned business are
global common challenges, there still exists socio-eco and cultural
diversity coupled with language barriers.
•This initiative allows rural female entrepreneurs to connect remotely with
experienced female individuals in their own country in developed cities for
advice and guidance and encouragement within starting, scaling and
successfully sustaining businesses in a scalable manner.
4. SOLUTION
•Work with local partners for access to target market (in rural
areas)
•Microfinance institutions
•Banks
•Women empowerment charities
•Work with various organizations for access to mentors
•Corporate organizations
•Universities
•Entrepreneurs
6. PILOT
FIRST STAGE - 3 month trial
•First trial
•Partner with women empowerment charities for access to rural
women entrepreneurs and connect them with experienced women
from universities.
•Second trial
•Simultaneously partner with women microfinance institutions for
access to rural women entrepreneurs and connect them with
experienced women from partner corporations.
EVALUATE feedback from both mentors and mentees AND partner
organizations.
7. KEY METRICS
1. Number of volunteer mentors signed up and actively
participating
2. Number of partner charities and grassroots organizations
3. Average increase in real profitability for mentee over a certain
period.
4. Average number of employees per enterprise advised
5. Quality of the advice given and how much benefit has arise
6. Number of successful calls placed
