The document outlines the plan for a promotional event at malls to generate brand awareness, leads, sales, and customer engagement. It details the client's requirements, purpose of the activity including emcee introductions, announcements, games, gifts and lead collection. It also lists the event flow and services needed including event anchors, stage setup, audio and promoters. The event emcees are provided along with their contact details and a note on adapting emcees from stage to virtual as technology advances.