A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America.

1. Global Perspectives on
Measurement Issues
Horst Stipp
EVP, Global Business Strategy
Advertising Research Foundation

2. #ARFAM6

3. #ARFAM6

4. #ARFAM6

5. Global Perspectives on
Measurement Issues
Panel
Luiz Duarte, Ph.D.
Moderator Corporate Research
DIRECTV Latin America
Horst Stipp
EVP, Global Business Strategy
Advertising Research Foundation
James Holden
Head of Audiences
BBC
Mainak Mazumdar
SVP, Global Measurement
Science
The Nielsen Company
Bernhard Engel
Research Director
Germany Television ZDF

6. Luiz G. Duarte
Ph.D.
Corporate Research
DIRECTV Latin America

7. DIRECTV Operations
DIRECTV U.S.
SKY MEXICO
SKY BRAZIL
PANAMERICANA
DTV
Pay TV Subscribers
Total HHs HHs* (2010 Q3)
Argentina 10,074 6,762 1,144
Venezuela 6,434 2,226 1,062
Colombia 11,639 3,283 345
Puerto Rico 1,400 648 209
Chile 4,987 1,867 187
Ecuador 3,394 515 86
Peru 7,583 992 66
Caribbean 1,444 877 46
Uruguay 1,352 473 27
PanAmericana 48,305 17,643 3,172
* Excluding illegal TV HHs.

8. Complementary Data
#ARFAM6

9. Return Path Data
#ARFAM6

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