The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms. This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising. Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc... Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.

1. Social Advertising Goes Native

2. Your Host - Tom Edwards
VP, Digital Strategy

3. Paid that FEELS Organic

4. ADVERTISING OR EDITORIAL?

5. REAL NATIVE ADVERTISING

6. WHAT IS IT?

7. $3 BILLION AD FORMAT

8. CONTENT IN CONTEXT

9. QUALITY CONTENT + ORGANIC

10. DOES NOT INTERRUPT

11. HANDS-ON vs. AUTOMATED

12. 6 BROAD PRODUCT TYPES

13. IN-FEED

14. Twitter

15. Twitter

16. Facebook

17. LinkedIN

18. Pinterest

19. Instagram

20. SEARCH

21. Google

22. Agenda
Social Annotations
Google

23. Google

24. YouTube

25. PROMOTED LISTINGS

26. TUMBLR

27. StumbleUpon

28. Foursquare

29. RECOMMENDED CONTENT

30. Outbrain

31. Taboola

32. Disqus

33. CUSTOM

34. BUZZFEED

35. YELP

36. TWITCH

37. Native in Traditional

38. Google

39. Open & Closed

40. Same Content “x” Publishers
OPEN

41. OPEN

42. Editorial Ad Platform
SHARETHROUGH

43. OPEN

44. Editorial Ad Platform
SHARETHROUGH

45. Editorial Ad Platform
ADYOULIKE

46. Content within the Confines
CLOSED

47. CLOSED

49. NATIVE BEST PRACTICES

50. ALIGN W/CLIENT CONTACT

51. THUMBSTOPPING DESIGN

52. VISUAL STORYTELLING

53. S T O R I E S & FA C T S

54. AT O M I Z E D C O N T E N T

55. THEMES

56. EXTENSION OF EXPERIENCE

57. RELEVANT & TIMELY

58. PWNED Media

60. CHALLENGES

61. THANK YOU!!!
Tom Edwards
VP, Digital Strategy & Innovation
The Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com