WOW T.R.U.E. Brand Marketing

T.R.U.E. Branding Integrated Marketing IS your brand TRUE? March 2011

CreateWOWmarketing, LLC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CreateWOWmarketing, LLC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CreateWOWmarketing, LLC Providing a viable marketing and communications resource for SMB - integrating emerging technologies with proven marketing strategies.

Business & Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business & Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not planning by your T.R.U.E. BRAND

Every person has a BRAND and a reputation. Every business has a BRAND and a reputation. Branding Begets Marketing

[object Object],[object Object],[object Object],How Branding Got Its Name

[object Object],[object Object],[object Object],The Essence of Branding

[object Object],[object Object],[object Object],Brand Management

Is Your Brand A “T.R.U.E. Brand?” T RUTHFUL - Understanding The 5-W’s: Who, What When Where Why and How about your brand (YOU) R ELEVANT - Understanding HOW and why you relate to your TARGET MARKET U NIQUE - Understanding how your brand stands out within a competitive market - your unique market advantage E NGAGING - Understanding where and how to best communicate within your brand community

Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is Your Brand A “T.R.U.E. Brand?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

It’s about communication & COMMUNITY. BRAND COMMUNITY? Neilsen, “Trust in Advertising” Oct. 2007

8 TRUE Examples of Great Branding *

[object Object],[object Object],[object Object],A TRUE brand knows the TRUTH.

[object Object],[object Object],A TRUE brand is RELAVANT.

[object Object],[object Object],[object Object],A TRUE brand must be UNIQUE.

[object Object],[object Object],A TRUE brand invents or redefines an entire category.

[object Object],[object Object],A TRUE brand ENGAGES emotions.

[object Object],[object Object],[object Object],A TRUE brand is CONSISTANT.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A TRUE brand’s story is NEVER done.

*No Magic 8-Ball was used by any of these companies to achieve the brands they currently have!

Personal Brand Success Stories?

Developing a TRUE Integrated Marketing Plan

[object Object],[object Object],[object Object],[object Object],Development of a Plan

[object Object],[object Object],[object Object],[object Object],[object Object],Development of Plan, cont.

[object Object],[object Object],[object Object],[object Object],TRUE Goals (remembering 5W’s?)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Involvement

[object Object],[object Object],[object Object],[object Object],[object Object],Protocol / Etiquette

[object Object],[object Object],[object Object],[object Object],[object Object],Client Service

[object Object],[object Object],[object Object],[object Object],[object Object],Networking

[object Object],[object Object],[object Object],[object Object],Professional Development

[object Object],[object Object],[object Object],[object Object],[object Object],Community / Professional Involvement

[object Object],[object Object],[object Object],Presentations & Speaking Opportunities

[object Object],[object Object],[object Object],Mentoring

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing

[object Object],[object Object],[object Object],[object Object],Targeted Marketing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct Marketing (Traditional)

TRUE, integrated brand marketing success takes time and patience and is not achieved overnight.

[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Defining Goals

[object Object],[object Object],[object Object],[object Object],Setting Personal Goals

“ Tell me and I'll forget; show me and I may remember; involve me and I'll understand .” – Chinese Proverb 2445 Fleur Drive, #148, Des Moines, Iowa 50321 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com

WOW T.R.U.E. Brand Marketing

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