The Can Man conducted a recent survey [Nov 2014] on Packaging Types in the UK alcohol industry (mainly concentrating on Craft Beer). This presentation shows the key statistics from the survey as well as discussing the different packaging types. We also look at Cans and the benefits they offer the UK craft beer industry.

1. For
more
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2. Introduction and Research Objectives
The
UK
alcohol
drinks
market
is
undergoing
rapid
change,
with
consumers
now
having
more
choice
than
ever.
With
more
choice
in
flavours,
packaging
innova?on
should
be
a
vital
considera?on
for
companies
in
order
to
make
their
brand
stand
out
from
the
crowd.
This
research
consisted
of
two
weeks
of
fieldwork
(Nov
2014)
using
a
concise,
online
ques?onnaire.
Our
research
objec?ves
were
simple:
1. To
understand
how
alcohol
is
being
sold
in
the
UK.
2. To
explore
brewers
thoughts
on
cans.
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more
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3. Who replied to the survey?
We
contacted
over
100
breweries
(craM,
real
ale
and
lager),
cider
makers,
wineries
and
other
alcohol
producers.
The
main
respondent
type
(84%
of
responses)
was
breweries.
For
this
reason,
the
majority
of
this
presenta?on
will
solely
relate
to
these
producers.
Please
note
that
the
base
size
is
rela?vely
small
so
all
results
in
this
presenta?on
are
purely
for
empirical
purposes.
8 Others Including…
3
3
3
Mead
Cider
Wine
One
responder
produced
both
Cider
and
Wine
43 UK Breweries
34
Type
37
36
15
Size Age
8
Small
(brewhouse/nano/
micro)
Medium
(regional)
1
Year
or
less
20
Years
or
more
5
–
9
Years
2
–
4
Years
10
-­‐
19
Years
9
36
35
14
CraM
Real
Ale
Lager
34
responders
produced
more
than
one
type
of
beer
5
6
20
4
7
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more
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4. Market Diversity
Out
of
the
43
breweries
that
replied
to
the
survey,
26%
are
currently
producing
CraM
Beer,
Real
Ale
and
Lager.
The
market
is
becoming
more
diverse
and
companies
are
having
to
adjust
their
strategies
to
meet
consumer
demand;
this
includes
brewing
both
CraM
and
Real
Ale.
Furthermore,
na?onal
breweries
such
as
Daniel
Thwaites
and
Adnams
Southwold
have
recently
made
large
investments
in
order
to
compete
in
the
growing
CraM
Beer
market.
Craft
3
20 3
11
Real Ale Lager
5 0
1
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more
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5. Packaging Types (Cask, Keg)
100%
of breweries
sell produce
in Cask or Keg
There
is
no
surprise
that
100%
of
breweries
sell
product
in
either
cask
or
keg;
that
being
the
most
preferred
format
for
the
on-­‐trade
market.
Although
there
is
a
large
cask
ale
tradi?on
in
the
UK,
the
rise
of
new
types
of
beer
has
led
to
the
evolu?on
of
kegs.
Kegs
are
made
en?rely
from
metal
and
allows
the
beer
to
stay
fresher
for
longer;
they
use
pressurised
gas
to
force
the
beer
out
and
maintain
the
pressure
inside.
Some
brewers
are
also
now
giving
consumers
the
opportunity
to
purchase
mini-­‐kegs,
in
which
they
can
enjoy
in
the
comfort
of
their
own
home.
For
more
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6. Packaging Types (Growlers)
Already
popular
in
the
US
and
Australia,
Growlers
have
now
made
it
to
the
UK.
A
Growler
is
a
glass
or
ceramic
jug
that
can
hold
up
to
3
pints
of
beer.
Advanced
filling
sta?ons
(such
as
the
one
installed
at
Clapham
CraM),
purge
the
Oxygen
from
the
Growler
before
filling;
this
leads
to
the
freshest
possible
taste.
The
idea
is
for
consumers
to
visit
their
local
craM
beer
shop,
fill
up
a
Growler
with
their
favourite
beer
and
then
take
it
away
to
enjoy
at
home.
19%
of breweries
sell produce
in Growlers
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more
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7. Packaging Types (Beer in Box)
Beer-­‐in-­‐box
is
an
afrac?ve
proposi?on
to
brewers
as
it
is
rela?vely
cheap
to
produce
due
to
the
lightweight
packaging
format.
For
the
on-­‐trade
market,
the
bag
has
an
inline
Carbonator
which
helps
to
carbonate
the
beer
during
use
and
leads
to
good
foam
quality.
For
the
off-­‐trade,
consumers
enjoy
this
form
of
packaging
as
it
is
cheaper
to
purchase
and
allows
them
to
buy
up
to
4
litres
of
beer
in
one
go;
great
for
events
and
par?es.
37%
of breweries
sell produce
in Box
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more
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8. Packaging Types (Bottles)
Bofled
beer
has
been
around
a
long
?me
and
is
one
of
the
most
popular
packaging
formats
available.
Bofling
lines,
either
manual
or
automated,
are
easily
sourced
in
the
UK.
The
bofles
are
sealed
using
crown
caps
with
a
plas?c
liner
on
the
inside
–
when
the
cap
is
crimped
around
the
bofle
lip,
a
seal
is
created
helping
to
protect
the
beer
from
Oxygen;
although
if
the
cap
is
knocked
(i.e.
during
distribu?on)
the
seal
can
become
loose.
Beer
bofles
come
in
a
variety
of
colours,
the
most
popular
being
brown,
to
help
protect
the
beer
from
light.
98%
of breweries
sell produce
in Bottles
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more
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9. Packaging Types (Cans)
Cans
are
gaining
popularity
as
a
alternate
vessel
for
craM
beers,
but
currently
only
a
small
number
of
breweries
offer
this
packaging
solu?on.
Based
on
this
research,
41%
of
breweries
stated
it
was
likely
they
would
can
in
the
future
(29%
were
unlikely;
29%
were
unsure).
Furthermore,
77%
of
breweries
thought
that
cans
can
become
compe??ve
vessel
for
alcohol
in
the
future.
There
are
a
number
of
benefits
to
canning
(see
next
slide);
research
suggests
that
cans
let
in
less
light
and
oxygen
than
bofles.
7%
of breweries
sell produce
In Cans
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more
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10. Benefits of Cans
1. Oxygen
• Oxygen
is
bad
for
beer
–
cans
allow
for
a
aluminum-­‐on-­‐aluminum
seal
which
means
Oxygen
can’t
get
in
or
out.
• Specialised
canning
lines
ensure
that
the
?me
from
filling
to
sealing
is
as
short
as
possible,
leading
to
minimum
Oxygen
pick-­‐up.
2. Light
• Aluminum
cans
completely
eliminate
the
beers
exposure
to
light
and
UV
rays.
• A
study
by
the
University
of
North
Carolina
found
that
when
isohumulones
(a
compound
found
in
hops)
are
exposed
to
light,
they
breakdown
and
produce
a
foul
dour;
this
is
known
as
skunk
beer.
3. Recyclable
• Cans
have
a
very
high
recycling
rate;
more
than
any
other
beverage
packaging
format.
Furthermore,
they
are
infinitely
recyclable.
4. Efficient
• Compared
to
bofles,
cans
weigh
less
and
are
easier
to
stack.
This
means
that
shipping
large
amounts
of
beer
takes
less
fuel
and
is
more
cost
effec?ve.
5. Canvas
• Cans
are
a
great
marke?ng
tool
to
adver?se
your
brand
in
a
fun
and
bold
way.
Unlike
bofles,
you
can
use
the
whole
outer
surface
area
of
the
can
as
a
canvas
for
your
crea?vity.
6. Portability
• Cans
are
lightweight
and
portable;
an
afrac?ve
proposi?on
for
consumers
who
are
on-­‐the-­‐
go.
Furthermore,
cans
can’t
smash
like
glass,
so
are
ideal
at
events
such
as
music
fes?vals.
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more
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11. Mobile Canning
coming to a City
near you in 2015
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