4CNW Talent Scotland: Discovery Event for Creatives took place in Edinburgh on the afternoon of Thursday 24 January 2013. The event provided the opportunity for creative professionals to find out more about 4CNW Talent. 4CNW Talent invites Scottish businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. Cultural Enterprise Office have been appointed as the Scottish brokers for 4CNW and to be working in collaboration with Creative State North West which brings together partners in Northern Ireland and the Republic of Ireland. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Scottish creative professionals with expertise interested in this opportunity will be invited to submit an online application by Friday 8 March 2013. To be eligible creatives must: be a professional creative working in the creative industries; have a business address in Scotland; and, be able to demonstrate a track record on delivering projects in partnership.

1. Discovery Event
2.00 Welcome
2.05 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office
2.20 Background Mary McAuliffe, Creative State North West
2.35 Case Study David Quinn, Avenir & Sharon Eastwood, Woodrow
3.00 Making an Application Carol Sinclair, Cultural Enterprise Office
3.10 Break for coffee
3.40 Q&A All speakers
4.00 Finish

2. 4CNW TALENT
Creative Challenge Celtic Crescent North West

6. What is 4CNW TALENT
1. A fund to enable businesses to commission
creative professionals
2. An opportunity to be selected for the 4CNW
Creative Directory
3. An opportunity to join the How to Grow
European network

7. Online applications open Mon 7th January
Discovery Discovery
CREATIVES BUSINESSES
Applications close 8th Mar Applications close 18th Feb
CREATIVE SELECTED
DIRECTORY CHALLANGES
Pitch Brief
Preparations Preparations
MATCHMAKING
Collaborative projects

8. 4CNW TALENT Fund
• Between 1,000 and 5,000 euros in cash
awarded to selected businesses
• The award must be matched by the business
to create a fund of 2,000 to 10,000 euros
• The fund is used to commission a creative
business to deliver products or services

9. What is 4CNW TALENT
1. An opportunity to join the How to Grow
European network
2. An opportunity to be selected for the 4CNW
Creative Directory
3. A fund to enable businesses to commission
creative professionals

10. Creative Application Process
Online applications 7th January to 8th March 2013
Optional “How to Grow” membership
Selection for 4CNW Creative Directory
2012
Creatives selected to pitch for projects

11. Creative Selection
• Businesses who have been successful will meet
with brokers to develop project brief
• 3 Creatives will be invited to pitch for each
project – support will be given for pitch
preparation
• The Business will select the Creative they wish
to appoint – support will be given to write contract
• Support is available from the broker throughout
the project period for all parties

12. Who You Will Be Working With
Businesses in one of the following sectors:
• Agri-food
• Life Sciences
• Technology
• Tourism

13. Who You Will Be Working With
Businesses in one of the following sectors:
• Agri-food – Chocolate, Seaweed
• Life Sciences - Ecological Consultancy
• Technology
• Tourism – Gallery, Airport

14. What Types of Projects
Business development through……..
branding, web development, film making,
creative production, music composition,
voice over, creative writing, photography,
3D rendering, interior design, signage,
graphic design, animation, sound recording,
product development, service design………..

15. Project Examples
• Airport working with creative producer to live
stream music events and increase tourism
• Seaweed spa products working with a film maker
to produce promotional & training materials
• Museum working with an architectural designer to
improve signage and use of space
• Environmental consultancy working with a graphic
and web designer to rebrand business
www.creativestatenorthwest.com/stories

16. Eligibility Criteria
• Have a business address in Scotland,
Ireland North West or Northern Ireland
• Be able to demonstrate a track record in your
field – link to website or attach images to
your application
• Be able to deliver the project input between
20th May and 20th August 2013

17. Mary McAuliffe

18. Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office

19. WORKING TOGETHER
4CNW BUSINESS SUPPORT PROGRAMME
Cross Sector Collaboration - Regional Vision - Concrete Action

20. 4CNW TALENT VOUCHER

21. HOW DOES IT WORK?
4CNW BUSINESS INNOVATION SUPPORT PROGRAMME
THE PROCESS:
• Registration
• Matchmaking
• Collaboration

22. EXAMPLES
Creative Services
Industry Challenges Web Designer
Film Maker
Photographer
Agri-food
- Add value to product range Jeweller
Fashion Designer
Life Sciences Graphic Design
- New market need
Ceramicist
Technology Blacksmith
- New raw materials
Writer
Tourism Musician
- Increase competitiveness/ sales
Theatre Company

23. IMPACTS
4CNW will drive new linkages between the
creative sector and 4 key industry sectors
Demonstrate the role of creative industries
in the wider eco system of innovation
Provide a new model for measuring CI’s
impact as a catalyst for economic growth.
Furthermore, it is expected that 150 jobs
will be safeguarded.

24. 4CNW: Business Support
Programme Summary

25. FIND OUT MORE
Visit our website:
www.creativestatenorthwest.com
Mary McAuliffe, Programme Director
The Creative State North West
THANK YOU

26. Sharon Eastwood

27. Woodrow Sustainable
Solutions
Environmental Consultancy based
in Sligo, trading since 2004.

28. Services:
• Ecological assessment from large
scale developments to strategic
planning and advice for
Communities, TidyTowns and
individuals.
• Ecological Surveys for habitats and
species, specialising in bats, birds
and invertebrates.
• Exciting pioneering projects
• Clients: NPWS, Fáilte Ireland,
LEADER, Wind Farm developers,
TidyTowns

29. Innovation Challenge
• Position ourselves as North West’s One-
stop shop for ecological services for wind
farm developers.
• Design Consultancy - to brand and
position ourselves thus in the market and
produce a package of materials to
promote the company to this growing
market.

30. Creative elected – Avenir
Irish Graphic Design & Web Based
Company
‘Clean Simple Professional Design that
People Like’

31. Marketing/ Branding Materials:
Web site
Company Name
LinkedIn Profiles
Marketing flyers & Materials
Language/clarity of explaining our services

32. Website
• Highlighted our skills and services.
• Reflected our values
• Needed something flexible/ that we can
self-manage to react to changes in sector
and competitors.
• Lot of time working with David to balance
technical and industry needs.
• Time understanding jargon

37. Thank you

38. AVENIR
David Quinn

40. Creative Application
• Eligibility criteria
• How to Apply
• Frequently Asked Questions (FAQs)

41. Eligibility Criteria
• Have a business address in Scotland, Ireland
North West or Northern Ireland
• Be able to demonstrate experience of working to
commission through examples of work and client
details
• Be able to complete the project within the June to
August period

42. Application Process
Is very simple!
online application @
www.creativestatenorthwest.com

43. Creative Application
1. Business details
2. Creative services – activities, skills, portfolio
3. Client details – list 2-5 clients, any awards
4. Declaration that you are happy to have your
details shared with businesses through the 4CNW
Creative Directory
Inclusion in the how to Grow network is optional

44. Frequently Asked Questions
(FAQs)
• Read FAQs online before you complete the
application form
• To date – 40+ FAQ’s
• Email scotland@creativestatenorthwest.com
if there are any further questions you would like
answered

45. Frequently Asked Questions
(FAQs)
• What if my creative practice is not listed?
• What support is available?
• Are there examples of 4CNW talent voucher
project collaborations I can review?
• How do I get paid?
• Who is the contract for collaboration between?
• Intellectual property rights issues?
• Can I collaborate with other creatives?

46. Selection Process
• Businesses who have been successful will meet
with brokers to develop project brief
• 3 Creatives will be invited to pitch for each project
– support will be given for pitch preparation
• The Business will select the Creative they wish to
appoint – support will be given to write contract
• Support is available throughout the project period
for both parties

47. Summary
• All details on www.creativestatenorthwest.com
• Broker helpdesk scotland@creativestatenorthwest.com
• Application deadline is midnight 8th March 2013
• Apply online @ www.creativestatenorthwest.com

48. 4CNW TALENT
Connect with us:
www.creativestatenorthwest.com
facebook.com/TheCreativeState
twitter.com/CreativeStateNW

49. Project Timetable
•Business application deadline 18th Feb 2013
•Creative application deadline 8th Mar 2013
•Successful Businesses notified 1st Apr 2013
•Successful Businesses prepare project brief
•Shortlisted Creatives prepare pitch
•Matchmaking 29th, 30th Apr and 1st May
•Projects start 20th May 2013
•Projects finish 20th Aug 2013