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- 8. “We live in an over
communicated society”
Al Ries & Jack Trout, 1981
- 18. Kick your message to
the top of your
customers mind
(& fight gravity)
YOUR MESSAGE
© Thomas O’Duffy 2014. All Rights Reserved.
- 20. MAKE IT EASY
SO YOU CAN
FOCUS ON WHATS
IMPORTANT
© Thomas O’Duffy 2014. All Rights Reserved.
- 21. Get your message to
the top of your
customers mind
until it stays by itself
YOUR MESSAGE
© Thomas O’Duffy 2014. All Rights Reserved.