Some Top CRM Programmes

Pampers www.pampers.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tesco Clubcard www.tesco.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boots www.boots.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

British Airways – Executive Club www.britishairways.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

American Express – Membership Rewards www.americanexpress.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Harley Owners Group www.harley-davidson.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Amazon www.amazon.co.uk ,[object Object],[object Object],[object Object],[object Object]

Sainsbury’s – Nectar www.sainsburys.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tremor (P&G) www.tremor.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bounty www.bounty.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Coke Rewards www.mycokerewards.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Customer Perks, enhancing customer relationships Orange Wednesdays - http://orangewednesdays.orange.co.uk/

Customer Perks, enhancing customer relationships IHG Priority Club - www.ichotelsgroup.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Perks, enhancing customer relationships O2 Arena - http://blueroom.o2.co.uk ,[object Object],[object Object],[object Object],[object Object],Other perks include: 2 for 1 on hot chocolate at the Ice Disco ‘ Be the DJ’ text the jukebox to have your song played in the Blueroom Bar ’ 45 meter long wallpaper’ – text your favourite image to O2 and have it displayed on the screens in the Blueroom Bar

Customer Perks, enhancing customer relationships Body Shop - www.thebodyshop.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Perks, enhancing customer relationships Café Nero/Oi! Bagel – loyalty stamps ,[object Object],[object Object],[object Object],[object Object]

Segmenting CRM One size fits all 3 tiers of loyalty. Gold/Silver/Bronze Customer Perks Points mean Prizes

Some Top CRM Programmes

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Some Top CRM Programmes