Smarter Storage in the Smarter Computing Era - A New Approach to Storage - Akhil Kamat

22nd – 24th November 2012, Jaipur

Smarter Storage in the Smarter Computing Era
A New Approach to Storage
Akhil Kamat
IBM India & South Asia

http://bit.ly/Imperatives

Constant Access to Information Fuels a Smarter Planet

2.7 zettabytes of digital 90% of organizations expect to
data in 2013, adopt or deploy a cloud model in
up 48% from 2012 the next 3 years

Analytically savvy
Big Data can increase data companies are 2x more
volumes by 2x likely to outperform
to 3x their industry peers

Leading organizations
Labor costs will be 70% of achieve 25% higher disk
IT spend by 2013 utilization than average

Source: Industry Analysts and IBM Market Intelligence
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

There are clear challenges for CIOs and IT leaders
Explosion of data

How to manage data explosion to spot trends,
predict outcomes and take meaningful actions? 450 billion online business
transactions per day by 2020

Inflexible IT infrastructures

How to manage inflexible, siloed systems and
Only 1 in 5 businesses can allocate
business processes to improve business agility? more than half their IT budget to
innovation

Escalating IT complexity

How to manage IT costs and complexity while
23% of worldwide IT projects are
speeding time-to-market for new services? both over budget and behind
schedule

Sources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBM

Introducing IBM Smarter Storage™
Efficient by Design
Manage cost and capacity growth
• Maximize Storage Utilization
• Simplify Storage Management
• Predictably Grow Your Storage
Infrastructure

Self-optimizing Cloud Agile
Improve performance and Increase information access and
productivity improve ROI
• Properly Size your • Leverage more out of your
Storage Deployment storage
• Automate Performance • Automate Cloud Management
Tuning Management • Enable New Business Models
• Grow Your Virtual Server
Infrastructure Easier


The IBM Storage Platform Portfolio

Centralized, Heterogeneous Backup, Recovery, &
Storage Management De-duplication Services
Tivoli Productivity Center Tivoli Storage Manager

ProtecTIER
Virtualized Storage Services Shared File
Consistent Presentation
Local Duplication
Services
SoNAS
Remote Replication N-Series

SAN Volume Controller
Storage Area &
iSCSI Networks

IBM Non-IBM

V7000
EMC
IBM Tape
DS5000 XIV HP
V3700
HDS

Ds 8000 Others

Local & Offsite Backup
Tiered Storage Autonomic Storage Other Storage


WHICH RESULTS IN:
 STORE MORE DATA IN
LESS SPACE
ALLOWS YOU TO:

 MANAGE
HETEROGENEOUS
STORAGE CAPEX  REDUCED SPACE
 SIMPLIFY REQUIREMENTS FOR
ADMINISTRATION VIA — ACTIVE DATA UP TO
AUTOMATION, EASE OF
USE
OPEX 80%
 SAVINGS OF UP TO
 MAXIMIZE EFFICIENCY — 47% IN ADMIN. TIME
OF MOST ACTIVE
WORKLOADS COMPLEXITY  REDUCED COMPLEXITY
BY UP TO 30%
 OLTP, BIG DATA, CLOUD


IBM System Storage Easy Tier optimizes performance and
costs across tiers
Easy Tier

• Storage analyzes data access patterns, Solid-State

adapts and improves performance

• Smart placement of data on the
appropriate storage tier Fibre Channel

• Data moves across technology
boundaries – server and disk High Capacity SATA


Easy Tier SSD Optimization boosts
performance by 300%

250
HDD+SSD with
Easy Tier

Smart placement of

10%
of a database onto
TpsE

SSD can result in a

300%
increase in
throughput
0
1 Interval (30 seconds) 286

* Internal IBM Performance benchmark run with TPC-E-like workload

The information on new product features is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product features is for
informational purposes only and may not be incorporated into any contract. The information on the new product features is not a commitment, promise, or legal obligation to deliver any material, code or
functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.


Tiering data to the application server can boost performance

Coming • Easy Tier moves the hottest data closer Solid-State

to server and overcomes latency of the
SAN

• Both server and storage resources
remain optimized for performance and
cost objectives

• Advanced self-tuning reduces
administration costs further and allows IT
staff to focus on strategic initiatives


*Statements of IBM’s future plans and direction are provided for informational purposes only. Plans and directions are subject to change without notice

Efficiency is Designed into Smarter Storage

Example: Storwize V7000 Introducing Real-time Compression
for Active Data

• Enterprise features in a midrange • The only storage based compression
disk system for active primary data
 Maximizes storage utilization up to 50%
with thin provisioning, online migration, • Up to 40% reduction in cost per TB
and virtualization
• Directly integrated into IBM Storage
 Simplifies storage management with
Systems
industries most advanced GUI
 Enables easy migration accelerating the
deployment of new storage


IBM Real-time Compression

• Primary Storage Efficiency
– Supports Active & Replicated data
– Improves I/O performance
Compression Capability
– Improves business analytics 100%

• Ease Of Deployment
– No changes to existing environment
– Licensable capability on V7000 and SVC
– Provides immediate results!

50%
• Improves ROI
50%
– Supports compression of existing data
– Compelling compression rates
– Reduces overall cost per TB 75%
– Improves operational efficiencies
85% 85% 85%

0%
Databases Database E-Mail Virtual Servers Text
Logs


Easy-to-Use Graphical User Interface
Getting Started

Function Icons
System
recommendations

Visual task flow
guidance

Integrated video
instruction

Link to more System status
information if always available
needed

12

Smarter Storage Lowers Complexity and Cost


Efficient By Design in Action

IHK-Gfl IBM Office of the CIO
“Our ERP system database access “Automated ‘right tiering’ reduced our users’
times improved 10x, from 20ms cost of storage by 50%”
to under 2 ms, with IBM Easy Tier
flash optimization”
Mike Silvia, IBM Director, IT Architecture,
Dr. Andreas Himmelreich, CEO Application, and Infrastructure Services


Analyst Opinions of Easy Tier

• "IBM's rock solid high-end DS8000 system will no doubt keep its existing clients
• “IBM continues to show its commitment to the high-end storage needs of
happy; yet it should also capture the attention of users who are looking to
enterprises by making the DS8000 product line into a more complete
manage a diverse set of workloads not only easily and effectively, but also with enterprise solution. IBM recognizes that enterprises need storage that is
an impressive feature set of advanced optimization and automation more than just highly performant, protected and policy driven; they also
capabilities." need storage that is well integrated and pretested as a critical component of
– Mark Peters, Senior Analyst, ESG
common enterprise applications and solutions. With its latest
enhancements, the DS8000 delivers more broadly defined qualities of
service.”
– Mike Kahn, Managing Director, The Clipper Group, Inc.

• "The new Easy Tier intra-tier data rebalancing, combined with enhanced I/O
Priority Manager QoS feature, makes the DS8000 more attractive for clients
looking to consolidate more workloads on a single system." (1)
– Benjamin S. Woo, Program Vice President, Worldwide Storage Systems Research, IDC

• “IBM Easy Tier's "turn it on and it runs" approach is what clients continue to
expect and enjoy with the DS8000, which contrasts starkly with other
solutions that offer the equivalent of set of components for users to
manually build their own automated tiering facility.”
• "Easy Tier on IBM's flagship DS8000 disk system looks to be the most intelligent – David Hill, Mesabi Group
and most automated block tiering solution on the market"
– Arun Taneja, Founder, President and Consulting Analyst, The Taneja Group


WHICH RESULTS IN:
 Implement storage
that analyzes and
ALLOWS YOU TO:

adapts to ever-
changing workload
patters
Automated,
 Optimize flash optimized
storage utilization
performance  PERFORMANCE
 Automate
performance tuning
— INCREASES OF UP TO
3X
 Analyze big data…
Better cost
 STORAGE COSTS
fast containment REDUCED BY UP TO
— 50%
Increased staff
productivity


How is XIV different?

 Controller-centric  Distributed, Modular Grid
– Custom HW & SW – Software only
 Centralized Cache  Distributed cache
– Needs bandwidth – No shared bandwidth needed
– Complex cache lock management – No complex lock management
 Scales ONLY in capacity  Scales in every dimension


Deploying Storage: XIV Storage Distribution

• COMPLETELY Automated Process • Zero Tuning
• NO Pre-Planning • LINEAR Scalability
• AUTOMATIC Load Balancing • NO Hot-Spots
• EVEN Disk utilization • MAXIMUM capacity utilization
• WORLD-RECORD disk rebuilds


Move data to the

70% of data right place

hasnt been accessed
in 90 days or more


19

Move data to the right place

Optimize price/performance for all workloads
Solid-state
storage
Integrated IBM solutions deliver
 Data migration between tiers Highest cost
per TB
 Automated and policy driven
Hard Disk

IBM IBM System
Storwize V7000 Storage DS8000

Tape &
Virtual Tape
IBM Scale-out NAS

Lowest cost per TB


Self Optimizing Storage in Action

Madura F &L Edison Group
“Madura Fashion & Lifestyle managed to save “Edison analyst testing has shown savings
24 lakh per annum after migrating data to the of over 47% in administrator time and
IBM XIV Storage which also has the most user 31% less complexity versus performing
friendly GUI” the same set of tasks on competing
NP Singh, CIO, Madura F&L storages”


IBM Cloud Agile storage simplifies cloud adoption
Increase Information Access and Improve ROI

Virtualize your Storage Deployments
• Storage adapts easily to unpredictable workloads
• Data is available anywhere, anytime

Automate Cloud Management
• Simple, fast, self-service provisioning
• Policy based data management,
data moves to users automatically

Enable Robust Cloud Expansion
• Administrators manage far more capacity
• Leverage existing storage systems


So, How Does this Relate to Storage
Least efficient data centers Most efficient data centers
Use of new technology: Use of new technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move virtual machines to meet desired outcomes 58% move virtual machines to meet desired outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered storage) 87% use a storage service catalog (tiered storage)

Results Results

New projects New projects

35%
47%
65% 53%
Maintaining existing Maintaining
existing
infrastructure infrastructure

http://bit.ly/ImperativesIBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
Source: 2012 22nd – 24th November 2012, Jaipur

Server Hypervisor -What does virtualization help you achieve

1. Resources are consolidated & virtualized – pooled together and accessed anywhere.- Virtual
machines – better utilization
(as opposed to physical array-boundary limitations)
2. Services are standardized & Data Mobility – selected from a service catalog.
(as opposed to customized configuration)- Vmotion
3. Provisioning is self-service – administrators use automation to allocate capacity from the
catalog.
(as opposed to manual component-level provisioning)
4. Usage is paid per use – end users are aware of the impact of their consumption and service
level choices.
(as opposed to paid from a central IT budget)

HOW ABOUT A HYPERVISOR FOR YOUR STORAGE


Storage Virtualization - Consolidate & Common
Capabilities

• Deliver tier-1 service regardless
of hardware choice SLA (Service Level Agreement) is
encapsulated with the data in a
virtual volume.
• How? Common capabilities
delivered by the storage
hypervisor
– I/O caching, thin provisioning,
automated tiering,
application-integrated The desired service is delivered by
the Storage hypervisor independent
snapshot and mirroring,
of the underlying hardware platform.
mobility-driven disruption
avoidance


Virtualize the complete infrastructure

Virtual Server Infrastructure

Tivoli Storage Productivity Center
Midrange Enterprise
Storwize V7000 SAN Volume Controller
VMWare optimizes the x86 server infrastructure.

Manage
Now, Storage Infrastructure doing the same for the storage infrastructure.
Virtual consider Storage Hypervisor


Compute Cloud Storage Cloud

Virtualized servers, storage, and network Storage provided as a service;
managed as a single platform or cloud typically a file or object store

China Telecom German National Library
• Multi-vendor storage pool • 240 Terabytes of files
• Integrated volumes for applications • Cultural assets must be preserved

Solution: IBM Power Systems Solution: IBM SONAS
with SAN Volume Controller

• Improved new application time-to-market • Reduced TCO
by 35x (3-4 months down to 2-3 days) • Automated, policy-driven tiered storage
• Increased hardware utilization by 50% • Automated life cycle management
• Automated tape migration


Storage Hypervisor: Customer case study
IBM Global Account (IGA)

Business challenge:
IGA (IBM’s internal operations) is a massive operation. Data growth and labor costs were
outpacing budgets. Provisioning responsiveness was not meeting objectives.
Size and Scope
Total Storage 24+ PB

Block Storage 9 PB
File Storage 1 PB Block Storage Solution
Tape Capacity 15 PB
components:
 IBM® SAN Volume Controller
Block Storage Solution:
 Increased utilization
Implement a Storage Hypervisor with IBM System Storage SAN Volume
Controller and Tivoli Storage Productivity Center. With 9PB of tiered storage now  Live performance balancing
virtualized and connected to over 35k fibre channel ports, IGA can improve labor  Concurrent maintenance
productivity and storage efficiency while delivering higher service levels.
 IBM Tivoli Storage Productivity Center
 Performance and Capacity
Benefits:
Management
 Provisioning time reduced from months to days
 Smarter ILM
 20% increase in storage utilization
 50% reduction in cost / TB through consolidation and tiering


Transformative Approach to Infrastructure Optimization
Product Infrastructure
Cross platform
innovations efficiency
optimization

 Transformation is required to significantly change the cost curve

Current course
and speed

Take sub-optimal
action
Costs

Transformative
Approach
Transformation
Current Plan
Investment Short term decisions
for Roadmap for success
sustainability
http://bit.ly/Imperatives and agility 22nd – 24th November 2012, Jaipur
29 Time

TALK TO US
TODAY
Ask for a Storage
Visualisation Study

Begin your journey on
Storage Virtualization


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