Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
9. Should we be there in the first place?
Which platform(s) is the most suitable?
Do we need specific expertise to make the
best of them?
10. Social media is the biggest shift in thinking
and communication since the Industrial
Revolution
Companies must be prepared to embrace
the true nature of social exchanges both
internally and externally
Companies that are on a path to adoption
have seen real results and are also focused
on demonstrating value of the social efforts
11. by improving communication
and collaboration using
social technologies
improve
productivity
20-25%
IF
your organization
is open, Non-hierarchical,
And creates a culture
of trust
The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
@AllthingsIC
www.allthingsic.com
12. How social is your
communication?
“We welcome your feedback”…
but will edit, moderate, remove and ban it
or not give you an option to have your say
13. When companies use
social media internally
Messages become content
A searchable record of knowledge can reduce
time employees spend searching for
company information (up to 35%)
Additional value can be realised through faster,
more efficient, more effective collaboration both
within and between enterprises
The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
14. For most companies the potential benefits of social
technologies remain “largely untapped”
Average worker spends 28 % of work week managing
email and nearly 20 per cent looking for internal
info/tracking down colleagues to help with specific tasks
Gartner analysts report, 2013
15. “Companies need to adopt an
approach that engages workers
and pulls them in, rather than simply
have the technology
pushed onto them”
Gartner analysts report, 2013
16. “By 2016 Enterprise
Social Networks will
become the primary
communication
channels for noticing,
deciding or acting on
information relevant
to work activities”
Gartner analysts report, 2013
17. However, Gartner also
believes that between
now and the end of 2015,
80 per cent of social
network efforts within the
enterprise will not achieve
the intended benefits due
to inadequate leadership
and overemphasis on
technology
Gartner analysts report, 2013
18. How Companies are using
Social Media?
How Social Media changes
Employee Communication?
How Social Media contributes
to the Employer's Branding
19. “This ‘telephone’ idea has too many
shortcomings to be seriously considered
as a means of communication”
Western Union memo, 1876
@AllthingsIC
www.allthingsic.com
20. APCO Worldwide and Gagen MacDonald
surveyed 1,000 U.S. employees, and built a model
that quantifies the factors that characterize effective
programs and the impact those programs have on the
bottom line
24. When it comes to internal social media
What do employees really want from a company?
25. When it comes to internal social media
What do employees really think?
48. Challenges
• People leaving the company
• Disclosing Confidential information on Public Platforms
• Managing Large Groups & Different Departments
• For Twitter, it is a one way communication
50. 85% of Fortune 500 companies use Yammer
for internal communication and workflow sharing
Yammer is world’s leading internal social network & is owned by Microsoft
52. Socialcast shares many of the same features and benefits as Yammer
and its platform allows companies to create an overall social network that can be
accessed and used by employees to collaborate on workflow and to engage with
employees across the organization.
As a brand it’s perhaps seen as playing catch-up to the more established Yammer
but has been attractive enough to be the system of choice for major
multinationals such as 3M, Nokia and Philips.
54. Search on Twitter for insights & Ideas
#internalcomms
Thank you
@imadlahad