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How to
Leverage
Social Media
in HR?
Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide
@imadlahad
World record prior to 1968 was 5ft 8 inches (176 cm) using the
“Western Roll Technique”
pop quiz
In 1968 Olympics in Mexico, Dick Fosbury crossed the 7ft 41/4 inches
(226 cm) barrier using the “Fosbury Flop” Technique
Did you do the FLOP?
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
Everyone Wants to
jump on the
Bandwagon…
let us start with the
Basics
Should we be there in the first place?
Which platform(s) is the most suitable?
Do we need specific expertise to make the
best of them?
Social media is the biggest shift in thinking
and communication since the Industrial
Revolution
Companies must be prepared to embrace
the true nature of social exchanges both
internally and externally
Companies that are on a path to adoption
have seen real results and are also focused
on demonstrating value of the social efforts
by improving communication
and collaboration using
social technologies

improve
productivity

20-25%

IF
your organization
is open, Non-hierarchical,
And creates a culture
of trust

The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012

@AllthingsIC

www.allthingsic.com
How social is your
communication?

“We welcome your feedback”…
but will edit, moderate, remove and ban it
or not give you an option to have your say
When companies use
social media internally
Messages become content
A searchable record of knowledge can reduce
time employees spend searching for
company information (up to 35%)
Additional value can be realised through faster,
more efficient, more effective collaboration both
within and between enterprises
The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
For most companies the potential benefits of social
technologies remain “largely untapped”

Average worker spends 28 % of work week managing
email and nearly 20 per cent looking for internal
info/tracking down colleagues to help with specific tasks

Gartner analysts report, 2013
“Companies need to adopt an
approach that engages workers
and pulls them in, rather than simply
have the technology
pushed onto them”

Gartner analysts report, 2013
“By 2016 Enterprise
Social Networks will
become the primary
communication
channels for noticing,
deciding or acting on
information relevant
to work activities”

Gartner analysts report, 2013
However, Gartner also
believes that between
now and the end of 2015,
80 per cent of social
network efforts within the
enterprise will not achieve
the intended benefits due
to inadequate leadership
and overemphasis on
technology
Gartner analysts report, 2013
How Companies are using
Social Media?
How Social Media changes
Employee Communication?
How Social Media contributes
to the Employer's Branding
“This ‘telephone’ idea has too many
shortcomings to be seriously considered
as a means of communication”

Western Union memo, 1876
@AllthingsIC

www.allthingsic.com
APCO Worldwide and Gagen MacDonald
surveyed 1,000 U.S. employees, and built a model
that quantifies the factors that characterize effective
programs and the impact those programs have on the
bottom line
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
When it comes to internal social media
What do employees really want from a company?
When it comes to internal social media
What do employees really think?
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
Main Findings
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
Are you socially savvy?

What tools are out there?
@AllthingsIC

www.allthingsic.com
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
• Post company updates
• Host a poll or survey
• Discuss amongst yourselves
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
Create a Private Account
NO ReTweet Option
Challenges
• People leaving the company
• Disclosing Confidential information on Public Platforms
• Managing Large Groups & Different Departments
• For Twitter, it is a one way communication
Enterprise social network (ESN) Paid Tools

•
•
•
•
•
•
•
•

Chatter (Salesforce.com)
Jive
Lync
Newsgator
SharePoint
Snapcomms
Socialcast
Yammer
85% of Fortune 500 companies use Yammer
for internal communication and workflow sharing

Yammer is world’s leading internal social network & is owned by Microsoft
How to Leverage Social Media in HR?, Imad Lahhad
Socialcast shares many of the same features and benefits as Yammer
and its platform allows companies to create an overall social network that can be
accessed and used by employees to collaborate on workflow and to engage with
employees across the organization.
As a brand it’s perhaps seen as playing catch-up to the more established Yammer
but has been attractive enough to be the system of choice for major
multinationals such as 3M, Nokia and Philips.
How to Leverage Social Media in HR?, Imad Lahhad
Search on Twitter for insights & Ideas
#internalcomms
Thank you
@imadlahad

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How to Leverage Social Media in HR?, Imad Lahhad

  • 1. How to Leverage Social Media in HR? Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide @imadlahad
  • 2. World record prior to 1968 was 5ft 8 inches (176 cm) using the “Western Roll Technique”
  • 4. In 1968 Olympics in Mexico, Dick Fosbury crossed the 7ft 41/4 inches (226 cm) barrier using the “Fosbury Flop” Technique
  • 5. Did you do the FLOP?
  • 8. Everyone Wants to jump on the Bandwagon… let us start with the Basics
  • 9. Should we be there in the first place? Which platform(s) is the most suitable? Do we need specific expertise to make the best of them?
  • 10. Social media is the biggest shift in thinking and communication since the Industrial Revolution Companies must be prepared to embrace the true nature of social exchanges both internally and externally Companies that are on a path to adoption have seen real results and are also focused on demonstrating value of the social efforts
  • 11. by improving communication and collaboration using social technologies improve productivity 20-25% IF your organization is open, Non-hierarchical, And creates a culture of trust The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012 @AllthingsIC www.allthingsic.com
  • 12. How social is your communication? “We welcome your feedback”… but will edit, moderate, remove and ban it or not give you an option to have your say
  • 13. When companies use social media internally Messages become content A searchable record of knowledge can reduce time employees spend searching for company information (up to 35%) Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
  • 14. For most companies the potential benefits of social technologies remain “largely untapped” Average worker spends 28 % of work week managing email and nearly 20 per cent looking for internal info/tracking down colleagues to help with specific tasks Gartner analysts report, 2013
  • 15. “Companies need to adopt an approach that engages workers and pulls them in, rather than simply have the technology pushed onto them” Gartner analysts report, 2013
  • 16. “By 2016 Enterprise Social Networks will become the primary communication channels for noticing, deciding or acting on information relevant to work activities” Gartner analysts report, 2013
  • 17. However, Gartner also believes that between now and the end of 2015, 80 per cent of social network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership and overemphasis on technology Gartner analysts report, 2013
  • 18. How Companies are using Social Media? How Social Media changes Employee Communication? How Social Media contributes to the Employer's Branding
  • 19. “This ‘telephone’ idea has too many shortcomings to be seriously considered as a means of communication” Western Union memo, 1876 @AllthingsIC www.allthingsic.com
  • 20. APCO Worldwide and Gagen MacDonald surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact those programs have on the bottom line
  • 24. When it comes to internal social media What do employees really want from a company?
  • 25. When it comes to internal social media What do employees really think?
  • 38. Are you socially savvy? What tools are out there? @AllthingsIC www.allthingsic.com
  • 43. • Post company updates • Host a poll or survey • Discuss amongst yourselves
  • 46. Create a Private Account
  • 48. Challenges • People leaving the company • Disclosing Confidential information on Public Platforms • Managing Large Groups & Different Departments • For Twitter, it is a one way communication
  • 49. Enterprise social network (ESN) Paid Tools • • • • • • • • Chatter (Salesforce.com) Jive Lync Newsgator SharePoint Snapcomms Socialcast Yammer
  • 50. 85% of Fortune 500 companies use Yammer for internal communication and workflow sharing Yammer is world’s leading internal social network & is owned by Microsoft
  • 52. Socialcast shares many of the same features and benefits as Yammer and its platform allows companies to create an overall social network that can be accessed and used by employees to collaborate on workflow and to engage with employees across the organization. As a brand it’s perhaps seen as playing catch-up to the more established Yammer but has been attractive enough to be the system of choice for major multinationals such as 3M, Nokia and Philips.
  • 54. Search on Twitter for insights & Ideas #internalcomms Thank you @imadlahad