2. SEARCH INFLUENCE
Helping customers successfully market online since 2006.
Search Influence
90 full and part-time employees
120 contract writers
Google AdWords & Analytics
Certified Staff
Google Certified Partner
Reputation
2011 Inc. 500 honoree
2013 Inc. Hire Power Winner
Recognized leader in search and social for
local business
Two decades in online media
Best Places to Work, 2014
ABOUT
@searchinfluence #NOEW2016
3. ● Helping businesses succeed online
since 1994
● Started Search Influence in 2006 with
wife and COO Angie Scott
● 10-years in business at SI
● 30,000 clients and 47 resellers served
● @w2scott
WILL SCOTTABOUT ME
@w2scott #NOEW2016
6. NOW
85%OF CONSUMERS USE THE INTERNET TO FIND LOCAL
BUSINESSES.
SOURCE: 2012 Study by SearchEngineLand.com@searchinfluence #NOEW2016
7. 2.13 BILLION PEOPLE
ARE ON SOCIAL
NETWORKS.
http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
@w2scott #NOEW2016
8. 74% OF ONLINE
ADULTS USE SOCIAL
MEDIA.
http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
@searchinfluence #NOEW2016
16. 25% OF ALL BUSINESS OWNERS:
“SOCIAL MEDIA HELPS
ME KEEP MY
CUSTOMERS.”
@w2scott #NOEW2016
17. ONLY
41%SEE A RETURN ON INVESTMENT FROM THEIR SOCIAL
MEDIA EFFORTS.
SOURCE: http://screenwerk.com/2015/05/20/unchanged-
60-of-smbs-still-say-no-roi-from-their-social-media-efforts/@searchinfluence #NOEW2016
22. TAKE TIME
TO BUILD OUT
YOUR LISTING
BEYOND NAP.
SOURCE: Local Search Association & Burke, Inc., “Local Media Tracking Study,” June
2014@w2scott #NOEW2016
23. CHANNEL YOUR TARGET
CUSTOMER BY THINKING,
“WHO BUYS MY PRODUCT
OR SERVICE?”
SOURCE: 2012 Study by SearchEngineLand.com@searchinfluence #NOEW2016
24. • Men or Women?
• Age? Marital and family status?
• Income?
• Location?
DEFINE YOUR
TARGET MARKET.
@w2scott #NOEW2016
25. • Like or dislike?
• Interests?
• Values?
• Lifestyle?
WHAT MAKES YOUR
CUSTOMER TICK?
@searchinfluence #NOEW2016
28. CHOOSE YOUR
TARGET NETWORKS.
● Fast-moving consumer goods will perform better on Facebook.
● Twitter is a primarily a news source for its users.
● Pinterest is the place for food- and drink-related products or family
and parenting.
● Instagram is mostly female, 18-44. Clothing, accessories and
entertainment do well.
@w2scott #NOEW2016
29. MAKE A PLAN. CREATE
GOALS. DO AN AUDIT.
BUILD AND IMPROVE.
SOURCE: 2012 Study by SearchEngineLand.com
@searchinfluence #NOEW2016
