1. Sharon Williams Founder and CEO, Taurus Marketing Managing your brand and reputation online December 1st 2009

3. Where are you at? Baby steps or cruising?

4. What is social media? 60% of Australians online trust the recommendations and comments of other Australians

5. 13 years of online content growth # display impressions across the web (millions)

6. Social media demographics

7. A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008

9. TaurusProfile ™ - life used to look like this

10. TaurusProfile ™ - and this

11. But now it looks like this - 9MSN blogger!

12. And this – we’re online!

13. Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008

14. Social Media is now a legitimate news source

15. 1. It’s about risk management

16. 2. It’s about brand maintenance

17. 3. It’s about engagement

18. Some case studies

19. So what’s the strategy Audit Strategy Pro-active Measurables On-going monitoring and reporting

20. Phase 1- Audit and draw a line in the sand

21. Phase 2 – Set the strategy

22. Phase 3 - Tactical crisis and pro-active social media engagement plan

23. Phase 4 - Measurables and strategic planning

24. Taurus e-Newsletter and blog