Getting it Wrong: Change and Measurement on the Internet - Charles Arthur
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Charles Arthur discusses the shifting sands of the Internet, and how these subtle changes can impact all of our businesses. Whether its the Mobile Internet, Facebook, or Twitter, these technologies are shaping the business agenda and we need strategies for monitoring change and identifying the measurements for our business success. Charles will discuss where these are changes coming from, and how can we anticipate what the landscape will look like six months from now.
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Getting it Wrong: Change and Measurement on the Internet - Charles Arthur
- 1. Getting it WRONG Change and measurement on the internet And how it’s all going to change Charles Arthur, The Guardian
- 5. But what’s really happening?
- 11. Mobile: where the growth is
- 12. Smartphone web access: growing
- 13. HTML5 v Flash
- 17. Thank you Charles Arthur twitter.com/charlesarthur guardian.co.uk/technology
Editor's Notes
- Note that this is only one week in March. In the US. But: Facebook is becoming as important as Google - so let’s look at social media.
- Facebook on 130m uniques in the US (more than half its population) Twitter on about 25m-30m, holding steady. Compete.com - how does it work? Web browsers.
- The message: measurement is something to be wary of. What can you trust? What you see.
- Solwise, based in Hessle (near Hull)
- Look at the relative growth - there’s Nokia. But at that relative growth, smartphones OVERTAKE normal phones by 2015. For the WHOLE WORLD. Expect it even sooner in the UK and US.
- Location is becoming important but nobody has cracked it yet - if you know where the phone is, what does that tell you?