How college journalist should integrate social media into their lives, by Tony Lee, The Intrepid’s editor in chief.

1. Tweeting @journalism
How college journalist should
integrate social media into their lives
By Tony Lee, The Intrepid’s Editor in Chief

2. First, what is social media?
“Social media essentially is a category of online media where
people are talking, participating, sharing, net working and
bookmarking online.” - Ron Jones

3. What does that mean to us?
“Around 81 percent of Generation Y uses Facebook
daily—a percentage that is more than double of those
reading newspapers or watching TV. (Also) 25 percent
uses YouTube, 20 percent uses Twitter and 45 percent
frequents blogs daily.” - CreativeDepartment.com
“Sites like Digg, Sphinn, Newsvine and BallHype let
you read about news and then vote and/or comment
on the articles. Articles with more votes get promoted
to a more prominent position.” - Ron Jones

4. Reality of the 21st century
Preferred news
delivery may be
via smart phones,
tablets and social
media (ie: Twitter).
Journalists may
need to learn how
to tweet, take
pictures and edit
video to get a job.

5. Reality of the 21st century
Letters to the editors and
writers may slowly be
replaced to @replies and
Facebook comments.
Social media can make a
journalist’s mistake
something viral. Social
media will be the ultimate
truth serum.

6. How can I get started?
Create a Twitter account
Make a blog (recommend tumblr or
WordPress)

7. First, what is...
“Twitter is a social
networking and Twitter in Plain English
microblogging service
that allows you answer
the question, ‘What are
you doing?’ by sending
short text messages 140
characters in length,
called tweets to your
friends or followers.” By YouTube user leelefever
http://youtu.be/ddO9idmax0o
- tweeternet.com

8. How to create...
Log onto http://twitter.com/
Click on button
Fill out form (Note: you can change your Twitter
username anytime as long as it’s available)
Then follow @Intrepid_SBU and @sHecKii. Also
@StBonaventure, @Go_Bonnies, @mashsocialmedia,
@TIME, @stlvolunteen and @markbelcherjr

9. How will help my career?
Understand #hashtags and its
Jimmy Fallon
power #worstjobieverhad
Hashtags can become a useful
tool to search topics (ie:
#Bonas, #Bonnies)
Anyone can become a beat
reporter using Twitter! By YouTube user SockNinja100
http://youtu.be/TJGDvS1w8h4
Great article on hashtags by © NBC Universal, Inc.
socialnetworkinglab.com

10. How will help my career?
Just like how users
comment on local issues
on Facebook, Twitter
hashtags can garner
similar results
Potential stories about
Foursquare usage on
campus, WSBU
nomination, an article
written about alumni,
etc... searching #Bonas

11. How will help my career?
RT, or retweeting, is when
someone tweets another
user’s tweet as their own
Any journalist can develop a
brand and promote his or
her work on a global scale
Note: my #TheDaily article
received over 100 views in
the first 3 hours - 40
percent linked via Twitter

12. Why do I need a blog?
“...it’s clear that bloggers are gaining more and more
influence. Audience size is growing for many, and
collectively bloggers have a reach equal to or greater than
traditional media across many categories.”
- Jeremy Porter from journalistics.com
“It’s a personal medium that allows the journalist to come
across as a human being, which sometimes can be
difficult in a more traditional news story. Blogs are easy to
read and fun, so they are a great way to communicate
with readers.” - Gina Masullo Chen on savethemedia.com

13. What blogging site should I choose?
Tumblr is the latest
“coolest” No. 1
blogging site
WordPress is still the
No. 1 blogging site by
volume
The Intrepid uses
Tumblr because of its
reblogging and
dashboard feature

14. How do I create a Tumblr?
Click the button
on the right corner
Enter e-mail, password
and a blog URL (note:
only letters and dashes
allowed; no numbers,
shift characters or
underscore)
Then pick out a theme
(next slide)

15. How do I create a Tumblr?
But pick the right
theme, one that can
integrate your Twitter
and Disqus account
with such as Vignelli
(pictured above)
Google search “tumblr
themes” and choose
one that fits your brand
and writing style

16. How do I create a Tumblr?
Learn what Disqus is and how to integrate into any
Tumblr website - http://disqus.com/admin/tumblr/
A 9-minute video on how to set up Tumblr - http://
www.youtube.com/watch?v=RrWSk91AzcQ
Follow my Tumblr blog - http://sheckiiville.com
Follow The Intrepid’s Tumblr - follow @Intrepid_SBU on
Twitter to see what the website link is on mid February

17. What The Intrepid will look like
Chose Tumblr because of likes, reblogs and ability
to integrate slideshows, videos and podcasts

18. Why Tumblr for journalist?
Reblog is essentially a
retweet, so the ability
for readers to read and
share is priceless
Tumblr dashboard is
essentially like a
Facbeook news feed—
arguably one of the
main reasons why Tumblr offers free
Facebook became mobile version that
more popular than makes it easy to view
MySpace and others on smart phones

19. What does all this mean for
21st century journalists?
• Mass communications industry is changing
faster than ever
• Social media has, in some sense, taken jobs
away, but successful journalists have
adapted and learned to utilize it as a
powerful tool
• Understanding social media gives you the
highest chance to get a job straight out of
college — especially if you’ve built a brand

20. What does all this mean for
21st century journalists?
• Whether you become a sports blogger, a
news writer, a fashionista or public
relations expert, be conscious of building
a brand
• Social media will be the ultimate truth
serum, allowing journalist to keep up
with news worldwide and locally, but
also makes it harder for reporters to make
errors in fact and get away with it

21. What does this mean for
The Intrepid?
• Invite readers into newsrooms via social
media (ie: Twitter, Facebook, comments)
• Give readers the freedom to ask questions
to interviewees and reward them on Twitter
and videos for their suggestions
• Promote specific hashtags and website polls
to understand the community better
• Provide hyper-localized, interactive content

22. What does this mean for
The Intrepid?
• Provide content in a medium where
college students prefer to get news
• Social media allows readers and writers
to interact on a personal basis, allowing
friendship and trust to develop
• Spread information about St.
Bonaventure University easily to the
world

23. “Be the change
you want to see
in the world.”
- Mahatma Gandhi
tony.lee@theintrepid.org
Twitter.com/sHecKii
(949) 533-4235
© 2011 The Intrepid